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Career and Education Opportunities for Copy Writers in Brownsville, Texas

There is a wide variety of career and education opportunities for copy writers in the Brownsville, Texas area. There are currently 6,760 jobs for copy writers in Texas and this is projected to grow 12% to 7,590 jobs by 2016. This is not quite as good as the national trend for copy writers, which sees this job pool growing by about 14.8% over the next eight years. Copy writers generally write advertising copy for use by publication or broadcast media to promote sale of goods and services.

Income for copy writers is about $23 per hour or $49,400 yearly on average in Texas. Nationally, their income is about $25 hourly or $53,070 per year. Copy writers earn less than people working in the category of Writing and Editing generally in Texas and less than people in the Writing and Editing category nationally. Jobs in this field include: advertising specialist, ad writer, and online content developer.

There are two schools within twenty-five miles of Brownsville where you can study to be a copy writer, among ten schools of higher education total in the Brownsville area. Given that the most common education level for copy writers is a Bachelor's degree, you can expect to spend about four years training to become a copy writer if you already have a high school diploma.

CAREER DESCRIPTION: Copy Writer

In general, copy writers write advertising copy for use by publication or broadcast media to promote sale of goods and services.

Copy writers present drafts and concepts to clients. They also write advertising copy for use by publication, broadcast or internet media to promote the sale of goods and services. Equally important, copy writers have to edit or rewrite existing copy as needed, and submit copy for approval by supervisor. They are often called upon to confer with sales, media and marketing representatives to obtain data on product or service and consider style and length of advertising copy. They are expected to talk with clients about the product, advertising themes and methods, and any changes that should be made in advertising copy. Finally, copy writers write articles and other related informative, marketing and promotional material.

Every day, copy writers are expected to be able to read and understand documents and reports. They need to write clearly and communicate well.

It is important for copy writers to design advertising campaigns for a wide range of clients, working with an advertising agency's creative director and art director to establish the best way to present advertising data. They are often called upon to invent names for products and write the slogans that appear on packaging, brochures and other promotional material. Somewhat less frequently, copy writers are also expected to conduct research and interviews to establish which of a product's selling features should be promoted.

Copy writers sometimes are asked to vary language and tone of messages on the basis of product and medium. They also have to be able to inspect advertising trends and other data regarding marketing of goods and services to establish the best way to promote products And finally, they sometimes have to design advertising campaigns for a wide range of clients, working with an advertising agency's creative director and art director to establish the best way to present advertising data.

Like many other jobs, copy writers must be thorough and dependable and be reliable.

Similar jobs with educational opportunities in Brownsville include:

  • Editorial Specialist. Perform variety of editorial duties, such as laying out, indexing, and revising content of written materials, in preparation for final publication.
  • Public Relations Specialist. Engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media. May prepare and arrange displays, and make speeches.
  • Technical Writer. Write technical materials, such as equipment manuals, appendices, or operating and maintenance instructions. May assist in layout work.
  • Writer. Create original written works.

EDUCATIONAL OPPORTUNITIES: Copy Writer Training

The University of Texas-Pan American - Edinburg, TX

The University of Texas-Pan American, 1201 W University Dr, Edinburg, TX 78539-2999. The University of Texas-Pan American is a large university located in Edinburg, Texas. It is a public school with primarily 4-year or above programs. It has 17,584 students and an admission rate of 64%. The University of Texas-Pan American has 2 areas of study related to Copy Writer. They are:

  • Communication Studies/Speech Communication and Rhetoric, bachelor's degree and master's degree which graduated thirty and four students respectively in 2008.
  • Journalism, bachelor's degree which graduated 1 student in 2008.

The University of Texas at Brownsville - Brownsville, TX

The University of Texas at Brownsville, 80 Fort Brown, Brownsville, TX 78520-4991. The University of Texas at Brownsville is a medium sized university located in Brownsville, Texas. It is a public school with primarily 4-year or above programs and has 17,309 students. The University of Texas at Brownsville has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric which graduated thirty students in 2008.

CERTIFICATIONS

Fiscal Services - Accelerated Package: Fiscal Services - Accelerated Package course list: Better Requests for Proposals for Better Projects; Continuous Improvement Through Monitoring; Contracting; New Coding System for the 21st Century; Procurement; and Writing Winning Grant Proposals.

For more information, see the Dynamic Works Institute website.

LOCATION INFORMATION: Brownsville, Texas

Brownsville, Texas
Brownsville, Texas photo by Jaedza

Brownsville is situated in Cameron County, Texas. It has a population of over 175,494, which has grown by 25.6% over the last ten years. The cost of living index in Brownsville, 78, is well below the national average. New single-family homes in Brownsville cost $102,100 on average, which is far less than the state average. In 2008, four hundred sixty-four new homes were constructed in Brownsville, down from eight hundred sixty-one the previous year.

The top three industries for women in Brownsville are educational services, health care, and accommodation and food services. For men, it is construction, educational services, and accommodation and food services. The average commute to work is about 20 minutes. More than 13.4% of Brownsville residents have a bachelor's degree, which is lower than the state average. The percentage of residents with a graduate degree, 5.1%, is lower than the state average.

The unemployment rate in Brownsville is 10.8%, which is greater than Texas's average of 8.1%.

The percentage of Brownsville residents that are affiliated with a religious congregation, 52.8%, is more than the national average but less than the state average. El Calvario Lutheran Church, Primera Iglesia Presbiteriana Mexicana Church and Church of Christ are some of the churches located in Brownsville. The most prominent religious groups are the Catholic Church, the Southern Baptist Convention and the United Methodist Church.

Brownsville is home to the Resaca de la Palma Battlefield and the Miguel Fernandez Hide Yard as well as Friendship Gardens and Washington Park. Visitors to Brownsville can choose from Best Western Rose Garden Inn, Comfort Inn and Best Value Colonial Hotel for temporary stays in the area.