Career and Education Opportunities for Advertising Agents in Austin, Texas
Advertising agents can find many career and educational opportunities in the Austin, Texas area. There are currently 8,370 jobs for advertising agents in Texas and this is projected to grow 23% to about 10,310 jobs by 2016. This is better than the nation as a whole, where employment opportunities for advertising agents are expected to grow by about 7.2%. Advertising agents generally sell or solicit advertising, including graphic art, advertising space in publications, custom made signs, or TV and radio advertising time.
Income for advertising agents is about $20 hourly or $42,250 per year on average in Texas. Nationally, their income is about $20 per hour or $43,480 per year. Incomes for advertising agents are better than in the overall category of Sales and Clerical in Texas, and better than the overall Sales and Clerical category nationally.
There are thirty-five schools of higher education in the Austin area, including two within twenty-five miles of Austin where you can get a degree to start your career as an advertising agent. The most common level of education for advertising agents is a Bachelor's degree. It will take about four years to learn to be an advertising agent if you already have a high school diploma.
CAREER DESCRIPTION: Advertising Agent
In general, advertising agents sell or solicit advertising, including graphic art, advertising space in publications, custom made signs, or TV and radio advertising time. They also may obtain leases for outdoor advertising sites or persuade retailer to use sales promotion display items.
Advertising agents explain to clients how specific types of advertising will help promote their products or services in the most effective way possible. They also furnish clients with estimates of the costs of advertising products or services. Equally important, advertising agents have to locate and contact potential clients to propose advertising services. They are often called upon to draw up contracts for advertising work, and collect payments due. They are expected to obtain and study data related to clients' products and business practices to propose effective sales presentations and appropriate product assistance. Finally, advertising agents attend sales meetings, industry trade shows, and training seminars to gather data, promote products, expand network of contacts, and increase knowledge.
Every day, advertising agents are expected to be able to articulate ideas and problems. They need to understand what others are saying to them even in a noisy environment. It is also important that they speak clearly.
It is important for advertising agents to decide on advertising medium to be used, and make ready sample advertisements within the selected medium for presentation to clients. They are often called upon to gather all relevant material for bid processes, and direct bidding and contract approval. Somewhat less frequently, advertising agents are also expected to process all correspondence and paperwork pertaining to accounts.
Advertising agents sometimes are asked to maintain assigned account bases while developing new accounts. and write sales outlines for use by staff. And finally, they sometimes have to write sales outlines for use by staff.
Like many other jobs, advertising agents must be persistant in the face of problems and impediments and have an achievement oriented outlook with an eye towards personal and professional growth.
Similar jobs with educational opportunities in Austin include:
- Real Estate Agent. Rent, buy, or sell property for clients. Perform duties, such as study property listings, interview prospective clients, accompany clients to property site, discuss conditions of sale, and draw up real estate contracts. Includes agents who represent buyer.
- Retail Sales Manager. Directly supervise sales workers in a retail establishment or department. Duties may include management functions, such as purchasing, budgeting, and personnel work, in addition to supervisory duties.
- Sales Team Manager. Directly supervise and coordinate activities of sales workers other than retail sales workers. May perform duties, such as budgeting, accounting, and personnel work, in addition to supervisory duties.
- Technical Service Representative. Sell goods for wholesalers or manufacturers where technical or scientific knowledge is required in such areas as biology, engineering, and electronics, normally obtained from at least 2 years of post-secondary education.
- Wholesale and Manufacturing Sales Representative. Sell goods for wholesalers or manufacturers to businesses or groups of individuals. Work requires substantial knowledge of items sold.
EDUCATIONAL OPPORTUNITIES: Advertising Agent Training
The University of Texas at Austin - Austin, TX
The University of Texas at Austin, , Austin, TX 78712. The University of Texas at Austin is a large university located in Austin, Texas. It is a public school with primarily 4-year or above programs. It has 49,984 students and an admission rate of 44%. The University of Texas at Austin has bachelor's degree, master's degree, and doctor's degree programs in Advertising which graduated 254, 106, and nine students respectively in 2008.
Texas State University-San Marcos - San Marcos, TX
Texas State University-San Marcos, 601 University Dr, San Marcos, TX 78666. Texas State University-San Marcos is a large university located in San Marcos, Texas. It is a public school with primarily 4-year or above programs. It has 29,125 students and an admission rate of 74%. Texas State University-San Marcos has a bachelor's degree program in Advertising which graduated one student in 2008.
Certified Sales Professional: The Certified Sales Professional (CSP) program gives a thorough understanding of consultative selling.
For more information, see the Manufacturers Representatives Educational Research Foundation website.
Certified Salesperson: The SMEI Certified Professional Salesperson program is ideal for professionals who are employed as a sales representatives, account managers, distributor representatives and business development personnel.
For more information, see the Sales & Marketing Executives International website.
LOCATION INFORMATION: Austin, Texas
Austin is located in Travis County, Texas. It has a population of over 757,688, which has grown by 15.4% over the last ten years. The cost of living index in Austin, 88, is well below the national average. New single-family homes in Austin are valued at $139,500 on average, which is well below the state average. In 2008, 1,928 new homes were constructed in Austin, down from 3,155 the previous year.
The three big industries for women in Austin are educational services, health care, and professional, scientific, and technical services. For men, it is construction, professional, scientific, and technical services, and accommodation and food services. The average commute to work is about 22 minutes. More than 40.4% of Austin residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 14.7%, is higher than the state average.
The unemployment rate in Austin is 6.5%, which is less than Texas's average of 8.1%.
The percentage of Austin residents that are affiliated with a religious congregation, 46.2%, is less than both the national and state average. Pilgrim Rest Primitive Baptist Church, Adam and Eve Garden Baptist Church and Pleasant Hill Baptist Church are all churches located in Austin. The largest religious groups are the Catholic Church, the Southern Baptist Convention and the United Methodist Church.
Austin is home to the Morris Williams Golf Course and the Sixth Street Historic District as well as Wild Basin Wilderness Park and Rudolph Gamblin Field. Shopping centers in the area include Capital Plaza Shopping Center, Capital Plaza Shopping Center and Lamar Plaza Shopping Center. Visitors to Austin can choose from Club Hotel by Doubletree Austin University Area, Austin Folk House and AmeriPark at Austin for temporary stays in the area.