Marketing and Advertising: Career and Education Opportunities in Austin, Texas
Marketing and Advertising: Marketing and Advertising Managers direct the operations of public relations and advertising firms across the country. They guide the communications efforts of companies that are trying to make their message clear and their products understood.
Austin is located in Travis County, Texas. It has a population of over 757,688, which has grown by 15.4% over the last ten years. The cost of living index in Austin, 88, is well below the national average. New single-family homes in Austin are valued at $139,500 on average, which is well below the state average. In 2008, 1,928 new homes were constructed in Austin, down from 3,155 the previous year.
The three big industries for women in Austin are educational services, health care, and professional, scientific, and technical services. For men, it is construction, professional, scientific, and technical services, and accommodation and food services. The average commute to work is about 22 minutes. More than 40.4% of Austin residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 14.7%, is higher than the state average.
The unemployment rate in Austin is 6.5%, which is less than Texas's average of 8.1%.
The percentage of Austin residents that are affiliated with a religious congregation, 46.2%, is less than both the national and state average. Pilgrim Rest Primitive Baptist Church, Adam and Eve Garden Baptist Church and Pleasant Hill Baptist Church are all churches located in Austin. The largest religious groups are the Catholic Church, the Southern Baptist Convention and the United Methodist Church.
Austin is home to the Morris Williams Golf Course and the Sixth Street Historic District as well as Wild Basin Wilderness Park and Rudolph Gamblin Field. Shopping centers in the area include Capital Plaza Shopping Center, Capital Plaza Shopping Center and Lamar Plaza Shopping Center. Visitors to Austin can choose from Club Hotel by Doubletree Austin University Area, Austin Folk House and AmeriPark at Austin for temporary stays in the area.
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CAREERS WITHIN: Marketing and Advertising
Advertising Managers plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis. Advertising Managers need to respond to the actions of other and coordinate activities with them. They also need to look for ways to help others.
Marketing Managers determine the demand for products and services offered by a firm and its competitors and identify potential customers. Marketing Managers need to think through complex problems and develop a critical analysis of the situation and possible solutions. They also need to speak clearly and communicate with others.
Public Relations Managers plan and direct public relations programs designed to create and maintain a favorable public image for employer or client; or if engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations. Public Relations Managers need to pay attention to ongoing situations and monitor them as they develop. They also need to write well.