Career and Education Opportunities for Market Research Analysts in Austin, Texas
Austin, Texas provides a wide variety of opportunities, both career and educational, for market research analysts. About 19,070 people are currently employed as market research analysts in Texas. By 2016, this is expected to grow 23% to about 23,430 people employed. This is not quite as good as the national trend for market research analysts, which sees this job pool growing by about 28.1% over the next eight years. Market research analysts generally research market conditions in local, regional, or national areas to determine potential sales of a product or service.
The income of a market research analyst is about $30 per hour or $62,560 yearly on average in Texas. In the U.S. as a whole, their income is about $29 per hour or $61,070 per year on average. Incomes for market research analysts are better than in the overall category of Social Sciences in Texas, and not quite as good as the overall Social Sciences category nationally. People working as market research analysts can fill a number of jobs, such as: marketing consultant, client services vice president, and marketing forecaster.
The Austin area is home to thirty-five schools of higher education, including five within twenty-five miles of Austin where you can get a degree as a market research analyst. Market research analysts usually hold a Bachelor's degree, so you can expect to spend about four years studying to be a market research analyst if you already have a high school diploma.
CAREER DESCRIPTION: Market Research Analyst
In general, market research analysts research market conditions in local, regional, or national areas to determine potential sales of a product or service. They also may gather information on competitors, prices, and methods of marketing and distribution.
Market research analysts ready reports of findings, illustrating data graphically and translating complex findings into written text. They also monitor industry statistics and follow trends in trade literature. Equally important, market research analysts have to collect and analyze data on customer demographics and buying habits to pinpoint potential markets and factors affecting product demand. They are often called upon to gather data on competitors and analyze their prices and methods of marketing and distribution. They are expected to seek and furnish data to help companies decide on their position in the marketplace. Finally, market research analysts attend conferences to furnish management with data and proposals concerning the promotion and pricing of a company's products or services.
Every day, market research analysts are expected to be able to articulate ideas and problems. They need to listen to and understand others in meetings. It is also important that they write clearly and communicate well.
It is important for market research analysts to measure the effectiveness of marketing and communications programs and strategies. They are often called upon to design and implement processes for identifying advertising needs. They also direct trained survey interviewers. Somewhat less frequently, market research analysts are also expected to attend conferences to furnish management with data and proposals concerning the promotion and pricing of a company's products or services.
And finally, they sometimes have to measure and assess customer and employee satisfaction.
Like many other jobs, market research analysts must have exceptional integrity and be able to absorb the factors involved and a problem and provide a well thought out solution.
Similar jobs with educational opportunities in Austin include:
- Archaeologist. Conduct research to reconstruct record of past human life and culture from human remains, artifacts, and structures recovered through excavation, underwater recovery, or other means of discovery.
- Economist. Conduct research, prepare reports, or formulate plans to aid in solution of economic problems arising from production and distribution of goods and services. May collect and process economic and statistical data using econometric and sampling techniques.
- Geographic Information Systems Analyst. Study nature and use of areas of earth's surface, relating and interpreting interactions of physical and cultural phenomena. Conduct research on physical aspects of a region, including land forms, climates, soils, plants and animals, and conduct research on the spatial implications of human activities within a given area, including social characteristics, economic activities, and political organization, as well as researching interdependence between regions at scales ranging from local to global.
- Historian. Research, analyze, and interpret the past as recorded in sources, such as government and institutional records, newspapers and other periodicals, photographs, and unpublished manuscripts, such as personal diaries and letters.
- Industrial Psychologist. Apply principles of psychology to personnel, administration, and marketing problems. Activities may include policy planning; employee screening, training and development; and organizational development and analysis. May work with management to reorganize the work setting to improve worker productivity.
- Market Survey Representative. Design or conduct surveys. May supervise interviewers who conduct the survey in person or over the telephone. May present survey results to client.
- School Psychologist. Investigate processes of learning and teaching and develop psychological principles and techniques applicable to educational problems.
- Urban Planner. Develop comprehensive plans and programs for use of land and physical facilities of local jurisdictions, such as towns, cities, and metropolitan areas.
EDUCATIONAL OPPORTUNITIES: Market Research Analyst Training
Austin Community College District - Austin, TX
Austin Community College District, 5930 Middle Fiskville Rd, Austin, TX 78752. Austin Community College District is a large college located in Austin, Texas. It is a public school with primarily 2-year programs and has 35,798 students. Austin Community College District has an associate's degree program in Economics.
The University of Texas at Austin - Austin, TX
The University of Texas at Austin, , Austin, TX 78712. The University of Texas at Austin is a large university located in Austin, Texas. It is a public school with primarily 4-year or above programs. It has 49,984 students and an admission rate of 44%. The University of Texas at Austin has bachelor's degree, master's degree, and doctor's degree programs in Economics which graduated 270, forty, and twenty students respectively in 2008.
Texas State University-San Marcos - San Marcos, TX
Texas State University-San Marcos, 601 University Dr, San Marcos, TX 78666. Texas State University-San Marcos is a large university located in San Marcos, Texas. It is a public school with primarily 4-year or above programs. It has 29,125 students and an admission rate of 74%. Texas State University-San Marcos has 2 areas of study related to Market Research Analyst. They are:
- Economics, bachelor's degree.
- Business/Managerial Economics, bachelor's degree which graduated 1 student in 2008.
Saint Edward's University - Austin, TX
Saint Edward's University, 3001 S Congress Ave, Austin, TX 78704. Saint Edward's University is a medium sized university located in Austin, Texas. It is a private not-for-profit school with primarily 4-year or above programs. It has 5,348 students and an admission rate of 64%. Saint Edward's University has a bachelor's degree program in Economics which graduated three students in 2008.
Southwestern University - Georgetown, TX
Southwestern University, 1001 University Ave, Georgetown, TX 78626. Southwestern University is a small university located in Georgetown, Texas. It is a private not-for-profit school with primarily 4-year or above programs. It has 1,270 students and an admission rate of 65%. Southwestern University has a bachelor's degree program in Economics which graduated two students in 2008.
Fiscal Services - Accelerated Package: Fiscal Services - Accelerated Package course list: Better Requests for Proposals for Better Projects; Continuous Improvement Through Monitoring; Contracting; New Coding System for the 21st Century; Procurement; and Writing Winning Grant Proposals.
For more information, see the Dynamic Works Institute website.
LOCATION INFORMATION: Austin, Texas
Austin is located in Travis County, Texas. It has a population of over 757,688, which has grown by 15.4% over the last ten years. The cost of living index in Austin, 88, is well below the national average. New single-family homes in Austin are valued at $139,500 on average, which is well below the state average. In 2008, 1,928 new homes were constructed in Austin, down from 3,155 the previous year.
The three big industries for women in Austin are educational services, health care, and professional, scientific, and technical services. For men, it is construction, professional, scientific, and technical services, and accommodation and food services. The average commute to work is about 22 minutes. More than 40.4% of Austin residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 14.7%, is higher than the state average.
The unemployment rate in Austin is 6.5%, which is less than Texas's average of 8.1%.
The percentage of Austin residents that are affiliated with a religious congregation, 46.2%, is less than both the national and state average. Pilgrim Rest Primitive Baptist Church, Adam and Eve Garden Baptist Church and Pleasant Hill Baptist Church are all churches located in Austin. The largest religious groups are the Catholic Church, the Southern Baptist Convention and the United Methodist Church.
Austin is home to the Morris Williams Golf Course and the Sixth Street Historic District as well as Wild Basin Wilderness Park and Rudolph Gamblin Field. Shopping centers in the area include Capital Plaza Shopping Center, Capital Plaza Shopping Center and Lamar Plaza Shopping Center. Visitors to Austin can choose from Club Hotel by Doubletree Austin University Area, Austin Folk House and AmeriPark at Austin for temporary stays in the area.