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Career and Education Opportunities for Copy Writers in Austin, Texas

Copy writer career and educational opportunities abound in Austin, Texas. There are currently 6,760 jobs for copy writers in Texas and this is projected to grow by 12% to about 7,590 jobs by 2016. This is not quite as good as the national trend for copy writers, which sees this job pool growing by about 14.8% over the next eight years. In general, copy writers write advertising copy for use by publication or broadcast media to promote sale of goods and services.

Copy writers earn approximately $23 per hour or $49,400 yearly on average in Texas. Nationally they average about $25 hourly or $53,070 per year. Earnings for copy writers are not quite as good as earnings in the general category of Writing and Editing in Texas and not quite as good as general Writing and Editing category earnings nationally. Jobs in this field include: writer, blurb writer, and online content developer.

The Austin area is home to thirty-five schools of higher education, including seven within twenty-five miles of Austin where you can get a degree as a copy writer. The most common level of education for copy writers is a Bachelor's degree. You can expect to spend about four years studying to be a copy writer if you already have a high school diploma.

CAREER DESCRIPTION: Copy Writer

In general, copy writers write advertising copy for use by publication or broadcast media to promote sale of goods and services.

Copy writers present drafts and concepts to clients. They also write advertising copy for use by publication, broadcast or internet media to promote the sale of goods and services. Equally important, copy writers have to edit or rewrite existing copy as needed, and submit copy for approval by supervisor. They are often called upon to confer with sales, media and marketing representatives to obtain data on product or service and consider style and length of advertising copy. They are expected to talk with clients about the product, advertising themes and methods, and any changes that should be made in advertising copy. Finally, copy writers write articles and other related informative, marketing and promotional material.

Every day, copy writers are expected to be able to read and understand documents and reports. They need to write clearly and communicate well.

It is important for copy writers to design advertising campaigns for a wide range of clients, working with an advertising agency's creative director and art director to establish the best way to present advertising data. They are often called upon to invent names for products and write the slogans that appear on packaging, brochures and other promotional material. Somewhat less frequently, copy writers are also expected to conduct research and interviews to establish which of a product's selling features should be promoted.

Copy writers sometimes are asked to vary language and tone of messages on the basis of product and medium. They also have to be able to inspect advertising trends and other data regarding marketing of goods and services to establish the best way to promote products And finally, they sometimes have to design advertising campaigns for a wide range of clients, working with an advertising agency's creative director and art director to establish the best way to present advertising data.

Like many other jobs, copy writers must be thorough and dependable and be reliable.

Similar jobs with educational opportunities in Austin include:

  • Editorial Specialist. Perform variety of editorial duties, such as laying out, indexing, and revising content of written materials, in preparation for final publication.
  • Public Relations Specialist. Engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media. May prepare and arrange displays, and make speeches.
  • Radio and Television Announcer. Talk on radio or television. May interview guests, act as master of ceremonies, read news flashes, identify station by giving call letters, or announce song title and artist.
  • Technical Writer. Write technical materials, such as equipment manuals, appendices, or operating and maintenance instructions. May assist in layout work.
  • Writer. Create original written works.

EDUCATIONAL OPPORTUNITIES: Copy Writer Training

Concordia University Texas - Austin, TX

Concordia University Texas, 11400 Concordia University Dr., Austin, TX 78726. Concordia University Texas is a small university located in Austin, Texas. It is a private not-for-profit school with primarily 4-year or above programs. It has 2,147 students and an admission rate of 66%. Concordia University Texas has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric which graduated one student in 2008.

Saint Edward's University - Austin, TX

Saint Edward's University, 3001 S Congress Ave, Austin, TX 78704. Saint Edward's University is a medium sized university located in Austin, Texas. It is a private not-for-profit school with primarily 4-year or above programs. It has 5,348 students and an admission rate of 64%. Saint Edward's University has a bachelor's degree program in English Composition which graduated one student in 2008.

Huston-Tillotson University - Austin, TX

Huston-Tillotson University, 900 Chicon St, Austin, TX 78702-2795. Huston-Tillotson University is a small university located in Austin, Texas. It is a private not-for-profit school with primarily 4-year or above programs. It has 785 students and an admission rate of 56%. Huston-Tillotson University has a bachelor's degree program in Mass Communication/Media Studies.

The University of Texas at Austin - Austin, TX

The University of Texas at Austin, , Austin, TX 78712. The University of Texas at Austin is a large university located in Austin, Texas. It is a public school with primarily 4-year or above programs. It has 49,984 students and an admission rate of 44%. The University of Texas at Austin has 3 areas of study related to Copy Writer. They are:

  • Communication Studies/Speech Communication and Rhetoric, bachelor's degree which graduated 311 students in 2008.
  • Journalism, bachelor's degree, master's degree, and doctor's degree which graduated 153, twenty-seven, and four students respectively in 2008.
  • English Composition, bachelor's degree which graduated 7 students in 2008.

Texas State University-San Marcos - San Marcos, TX

Texas State University-San Marcos, 601 University Dr, San Marcos, TX 78666. Texas State University-San Marcos is a large university located in San Marcos, Texas. It is a public school with primarily 4-year or above programs. It has 29,125 students and an admission rate of 74%. Texas State University-San Marcos has 2 areas of study related to Copy Writer. They are:

  • Mass Communication/Media Studies, bachelor's degree and master's degree which graduated one and eighteen students respectively in 2008.
  • Journalism, bachelor's degree which graduated 1 student in 2008.

Austin Community College District - Austin, TX

Austin Community College District, 5930 Middle Fiskville Rd, Austin, TX 78752. Austin Community College District is a large college located in Austin, Texas. It is a public school with primarily 2-year programs and has 35,798 students. Austin Community College District has an associate's degree program in English Composition which graduated nineteen students in 2008.

Southwestern University - Georgetown, TX

Southwestern University, 1001 University Ave, Georgetown, TX 78626. Southwestern University is a small university located in Georgetown, Texas. It is a private not-for-profit school with primarily 4-year or above programs. It has 1,270 students and an admission rate of 65%. Southwestern University has 2 areas of study related to Copy Writer. They are:

  • Communication Studies/Speech Communication and Rhetoric, bachelor's degree which graduated 4 students in 2008.
  • Mass Communication/Media Studies, bachelor's degree which graduated 1 student in 2008.

CERTIFICATIONS

Fiscal Services - Accelerated Package: Fiscal Services - Accelerated Package course list: Better Requests for Proposals for Better Projects; Continuous Improvement Through Monitoring; Contracting; New Coding System for the 21st Century; Procurement; and Writing Winning Grant Proposals.

For more information, see the Dynamic Works Institute website.

LOCATION INFORMATION: Austin, Texas

Austin, Texas
Austin, Texas photo by Wikidiculous

Austin is located in Travis County, Texas. It has a population of over 757,688, which has grown by 15.4% over the last ten years. The cost of living index in Austin, 88, is well below the national average. New single-family homes in Austin are valued at $139,500 on average, which is well below the state average. In 2008, 1,928 new homes were constructed in Austin, down from 3,155 the previous year.

The three big industries for women in Austin are educational services, health care, and professional, scientific, and technical services. For men, it is construction, professional, scientific, and technical services, and accommodation and food services. The average commute to work is about 22 minutes. More than 40.4% of Austin residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 14.7%, is higher than the state average.

The unemployment rate in Austin is 6.5%, which is less than Texas's average of 8.1%.

The percentage of Austin residents that are affiliated with a religious congregation, 46.2%, is less than both the national and state average. Pilgrim Rest Primitive Baptist Church, Adam and Eve Garden Baptist Church and Pleasant Hill Baptist Church are all churches located in Austin. The largest religious groups are the Catholic Church, the Southern Baptist Convention and the United Methodist Church.

Austin is home to the Morris Williams Golf Course and the Sixth Street Historic District as well as Wild Basin Wilderness Park and Rudolph Gamblin Field. Shopping centers in the area include Capital Plaza Shopping Center, Capital Plaza Shopping Center and Lamar Plaza Shopping Center. Visitors to Austin can choose from Club Hotel by Doubletree Austin University Area, Austin Folk House and AmeriPark at Austin for temporary stays in the area.