Career and Education Opportunities for Advertising Agents in Arlington, Texas
If you want to be an advertising agent, the Arlington, Texas area offers many opportunities both for education and employment. Currently, 8,370 people work as advertising agents in Texas. This is expected to grow 23% to 10,310 people by 2016. This is better than the national trend for advertising agents, which sees this job pool growing by about 7.2% over the next eight years. Advertising agents generally sell or solicit advertising, including graphic art, advertising space in publications, custom made signs, or TV and radio advertising time.
Advertising agents earn approximately $20 per hour or $42,250 annually on average in Texas. Nationally they average about $20 per hour or $43,480 annually. Compared with people working in the overall category of Sales and Clerical, people working as advertising agents in Texas earn more. They earn more than people working in the overall category of Sales and Clerical nationally.
There are eighty-seven schools of higher education in the Arlington area, including six within twenty-five miles of Arlington where you can get a degree to start your career as an advertising agent. Advertising agents usually hold a Bachelor's degree, so you can expect to spend about four years training to become an advertising agent if you already have a high school diploma.
CAREER DESCRIPTION: Advertising Agent
In general, advertising agents sell or solicit advertising, including graphic art, advertising space in publications, custom made signs, or TV and radio advertising time. They also may obtain leases for outdoor advertising sites or persuade retailer to use sales promotion display items.
Advertising agents explain to clients how specific types of advertising will help promote their products or services in the most effective way possible. They also furnish clients with estimates of the costs of advertising products or services. Equally important, advertising agents have to locate and contact potential clients to propose advertising services. They are often called upon to draw up contracts for advertising work, and collect payments due. They are expected to obtain and study data related to clients' products and business practices to propose effective sales presentations and appropriate product assistance. Finally, advertising agents attend sales meetings, industry trade shows, and training seminars to gather data, promote products, expand network of contacts, and increase knowledge.
Every day, advertising agents are expected to be able to articulate ideas and problems. They need to understand what others are saying to them even in a noisy environment. It is also important that they speak clearly.
It is important for advertising agents to decide on advertising medium to be used, and make ready sample advertisements within the selected medium for presentation to clients. They are often called upon to gather all relevant material for bid processes, and direct bidding and contract approval. Somewhat less frequently, advertising agents are also expected to process all correspondence and paperwork pertaining to accounts.
Advertising agents sometimes are asked to maintain assigned account bases while developing new accounts. and write sales outlines for use by staff. And finally, they sometimes have to write sales outlines for use by staff.
Like many other jobs, advertising agents must be persistant in the face of problems and impediments and have an achievement oriented outlook with an eye towards personal and professional growth.
Similar jobs with educational opportunities in Arlington include:
- Real Estate Agent. Rent, buy, or sell property for clients. Perform duties, such as study property listings, interview prospective clients, accompany clients to property site, discuss conditions of sale, and draw up real estate contracts. Includes agents who represent buyer.
- Retail Sales Manager. Directly supervise sales workers in a retail establishment or department. Duties may include management functions, such as purchasing, budgeting, and personnel work, in addition to supervisory duties.
- Retail Salesman. Sell merchandise, such as furniture, motor vehicles, or apparel in a retail establishment.
- Sales Team Manager. Directly supervise and coordinate activities of sales workers other than retail sales workers. May perform duties, such as budgeting, accounting, and personnel work, in addition to supervisory duties.
- Technical Service Representative. Sell goods for wholesalers or manufacturers where technical or scientific knowledge is required in such areas as biology, engineering, and electronics, normally obtained from at least 2 years of post-secondary education.
- Telemarketer. Solicit orders for goods or services over the telephone.
- Wholesale and Manufacturing Sales Representative. Sell goods for wholesalers or manufacturers to businesses or groups of individuals. Work requires substantial knowledge of items sold.
EDUCATIONAL OPPORTUNITIES: Advertising Agent Training
The University of Texas at Arlington - Arlington, TX
The University of Texas at Arlington, 701 S. Nedderman Dr., Arlington, TX 76013. The University of Texas at Arlington is a large university located in Arlington, Texas. It is a public school with primarily 4-year or above programs. It has 25,070 students and an admission rate of 56%. The University of Texas at Arlington has a bachelor's degree program in Advertising which graduated fifty-five students in 2008.
Northwood University - Cedar Hill, TX
Northwood University, 1114 W FM 1382, Cedar Hill, TX 75104-1204. Northwood University is a small university located in Cedar Hill, Texas. It is a private not-for-profit school with primarily 4-year or above programs. It has 864 students and an admission rate of 55%. Northwood University has an associate's degree and a bachelor's degree program in Advertising which graduated seven and ten students respectively in 2008.
The Art Institute of Dallas - Dallas, TX
The Art Institute of Dallas, 8080 Park Lane #100, Dallas, TX 75231-5993. The Art Institute of Dallas is a small school located in Dallas, Texas. It is a private for-profit school with primarily 4-year or above programs. It has 1,891 students and an admission rate of 45%. The Art Institute of Dallas has a bachelor's degree program in Advertising which graduated nine students in 2008.
Texas Christian University - Fort Worth, TX
Texas Christian University, 2800 S University Dr, Fort Worth, TX 76129. Texas Christian University is a medium sized university located in Fort Worth, Texas. It is a private not-for-profit school with primarily 4-year or above programs. It has 8,696 students and an admission rate of 50%. Texas Christian University has a bachelor's degree and a master's degree program in Advertising which graduated two and six students respectively in 2008.
Texas Wesleyan University - Fort Worth, TX
Texas Wesleyan University, 1201 Wesleyan St, Fort Worth, TX 76105-1536. Texas Wesleyan University is a small university located in Fort Worth, Texas. It is a private not-for-profit school with primarily 4-year or above programs. It has 3,202 students and an admission rate of 68%. Texas Wesleyan University has a bachelor's degree program in Advertising which graduated eight students in 2008.
Southern Methodist University - Dallas, TX
Southern Methodist University, 6425 Boaz St, Dallas, TX 75275-0221. Southern Methodist University is a large university located in Dallas, Texas. It is a private not-for-profit school with primarily 4-year or above programs. It has 10,965 students and an admission rate of 50%. Southern Methodist University has a bachelor's degree program in Advertising.
Certified Sales Professional: The Certified Sales Professional (CSP) program gives a thorough understanding of consultative selling.
For more information, see the Manufacturers Representatives Educational Research Foundation website.
Certified Salesperson: The SMEI Certified Professional Salesperson program is ideal for professionals who are employed as a sales representatives, account managers, distributor representatives and business development personnel.
For more information, see the Sales & Marketing Executives International website.
LOCATION INFORMATION: Arlington, Texas
Arlington is located in Tarrant County, Texas. It has a population of over 374,417, which has grown by 12.4% in the past ten years. The cost of living index in Arlington, 89, is well below the national average. New single-family homes in Arlington are priced at $154,300 on average, which is well below the state average. In 2008, four hundred twenty-six new homes were constructed in Arlington, down from eight hundred twelve the previous year.
The three most popular industries for women in Arlington are educational services, health care, and finance and insurance. For men, it is construction, accommodation and food services, and administrative and support and waste management services. The average travel time to work is about 27 minutes. More than 30.4% of Arlington residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 8.8%, is higher than the state average.
The unemployment rate in Arlington is 7.5%, which is less than Texas's average of 8.1%.
The percentage of Arlington residents that are affiliated with a religious congregation, 52.5%, is more than the national average but less than the state average. Advent Lutheran Church, Pleasantview Baptist Church and Central Assembly of God Church are some of the churches located in Arlington. The largest religious groups are the Southern Baptist Convention, the Catholic Church and the United Methodist Church.
Arlington is home to the Festival Marketplace and the The Parks at Arlington as well as Arlington Tennis Center - University of Texas and Doug Russel Park. Visitors to Arlington can choose from Budget Host International, Baymont Inns & Suites and Candlewood Suites for temporary stays in the area.