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Career and Education Opportunities for Marketing Managers in Arlington, Texas

Marketing managers can find both educational opportunities and jobs in the Arlington, Texas area. About 9,850 people are currently employed as marketing managers in Texas. By 2016, this is expected to grow by 19% to 11,750 people employed. This is better than the nation as a whole, where employment opportunities for marketing managers are expected to grow by about 12.5%. In general, marketing managers determine the demand for products and services offered by a firm and its competitors and identify potential customers.

Marketing managers earn about $54 hourly or $113,500 yearly on average in Texas and about $52 per hour or $108,580 yearly on average nationally. Earnings for marketing managers are better than earnings in the general category of Marketing and Advertising in Texas and better than general Marketing and Advertising category earnings nationally. People working as marketing managers can fill a number of jobs, such as: market development manager, marketing director, and commercial lines manager.

There are ten schools within twenty-five miles of Arlington where you can study to be a marketing manager, among eighty-seven schools of higher education total in the Arlington area. Marketing managers usually hold a Bachelor's degree, so you can expect to spend about four years studying to be a marketing manager if you already have a high school diploma.

CAREER DESCRIPTION: Marketing Manager

Marketing Manager video from the State of New Jersey Dept. of Labor and Workforce Development

In general, marketing managers determine the demand for products and services offered by a firm and its competitors and identify potential customers. They also develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied.

Marketing managers identify and evaluate marketing strategy, on the basis of knowledge of establishment objectives and cost and markup factors. They also use sales forecasting and strategic planning to insure the sale and profitability of products or services, analyzing business developments and monitoring market trends. Equally important, marketing managers have to direct and participate in promotional efforts and trade shows, working with developers and production managers, to market products and services. They are often called upon to formulate, direct and schedule marketing efforts and policies to promote products and services, working with advertising and promotion managers. They are expected to compile lists describing product or service offerings. Finally, marketing managers decide on products and accessories to be displayed at trade or special production shows.

Every day, marketing managers are expected to be able to articulate ideas and problems. They need to think through problems and come up with general rules. It is also important that they listen to and understand others in meetings.

It is important for marketing managers to design pricing strategies, balancing firm objectives and customer satisfaction. They are often called upon to direct the hiring and performance evaluations of marketing and sales staff and oversee their daily efforts. They also confer with buying personnel to get advice regarding the types of products or services expected to be in demand. They are sometimes expected to evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, and return-on-investment and profit-loss projections. Somewhat less frequently, marketing managers are also expected to confer with buying personnel to get advice regarding the types of products or services expected to be in demand.

Marketing managers sometimes are asked to decide on products and accessories to be displayed at trade or special production shows. They also have to be able to confer with product development personnel on product specifications such as layout and packaging And finally, they sometimes have to initiate market research studies and analyze their findings.

Like many other jobs, marketing managers must be reliable and be thorough and dependable.

Similar jobs with educational opportunities in Arlington include:

  • Advertising Manager. Plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
  • Chief Executive Officer. Determine and formulate policies and provide the overall direction of companies or private and public sector organizations within the guidelines set up by a board of directors or similar governing body. Plan, direct, or coordinate operational activities at the highest level of management with the help of subordinate executives and staff managers.
  • Public Relations Manager. Plan and direct public relations programs designed to create and maintain a favorable public image for employer or client; or if engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations.
  • Sales Manager. Direct the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

EDUCATIONAL OPPORTUNITIES: Marketing Manager Training

The University of Texas at Arlington - Arlington, TX

The University of Texas at Arlington, 701 S. Nedderman Dr., Arlington, TX 76013. The University of Texas at Arlington is a large university located in Arlington, Texas. It is a public school with primarily 4-year or above programs. It has 25,070 students and an admission rate of 56%. The University of Texas at Arlington has 2 areas of study related to Marketing Manager. They are:

  • Marketing/Marketing Management, bachelor's degree and doctor's degree which graduated 150 and one students respectively in 2008.
  • Marketing Research, master's degree which graduated 16 students in 2008.

Dallas Baptist University - Dallas, TX

Dallas Baptist University, 3000 Mountain Creek Parkway, Dallas, TX 75211-9299. Dallas Baptist University is a medium sized university located in Dallas, Texas. It is a private not-for-profit school with primarily 4-year or above programs. It has 5,297 students and an admission rate of 47%. Dallas Baptist University has a bachelor's degree program in Marketing/Marketing Management.

Northwood University - Cedar Hill, TX

Northwood University, 1114 W FM 1382, Cedar Hill, TX 75104-1204. Northwood University is a small university located in Cedar Hill, Texas. It is a private not-for-profit school with primarily 4-year or above programs. It has 864 students and an admission rate of 55%. Northwood University has a bachelor's degree program in Marketing/Marketing Management.

Brookhaven College - Farmers Branch, TX

Brookhaven College, 3939 Valley View Ln, Farmers Branch, TX 75244-4997. Brookhaven College is a large college located in Farmers Branch, Texas. It is a public school with primarily 2-year programs and has 11,173 students. Brookhaven College has a one to two year and an associate's degree program in Marketing/Marketing Management which graduated two and seven students respectively in 2008.

Southwestern Assemblies of God University - Waxahachie, TX

Southwestern Assemblies of God University, 1200 Sycamore, Waxahachie, TX 75165. Southwestern Assemblies of God University is a small university located in Waxahachie, Texas. It is a private not-for-profit school with primarily 4-year or above programs. It has 1,891 students and an admission rate of 98%. Southwestern Assemblies of God University has a bachelor's degree program in Marketing/Marketing Management which graduated one student in 2008.

Texas Wesleyan University - Fort Worth, TX

Texas Wesleyan University, 1201 Wesleyan St, Fort Worth, TX 76105-1536. Texas Wesleyan University is a small university located in Fort Worth, Texas. It is a private not-for-profit school with primarily 4-year or above programs. It has 3,202 students and an admission rate of 68%. Texas Wesleyan University has a bachelor's degree program in Marketing/Marketing Management which graduated four students in 2008.

Texas Christian University - Fort Worth, TX

Texas Christian University, 2800 S University Dr, Fort Worth, TX 76129. Texas Christian University is a medium sized university located in Fort Worth, Texas. It is a private not-for-profit school with primarily 4-year or above programs. It has 8,696 students and an admission rate of 50%. Texas Christian University has 2 areas of study related to Marketing Manager. They are:

  • Marketing/Marketing Management, bachelor's degree which graduated 1 student in 2008.
  • International Marketing, bachelor's degree which graduated 2 students in 2008.

Southern Methodist University - Dallas, TX

Southern Methodist University, 6425 Boaz St, Dallas, TX 75275-0221. Southern Methodist University is a large university located in Dallas, Texas. It is a private not-for-profit school with primarily 4-year or above programs. It has 10,965 students and an admission rate of 50%. Southern Methodist University has a bachelor's degree and a master's degree program in Marketing/Marketing Management which graduated seventy-one and fourteen students respectively in 2008.

University of Phoenix-Dallas Fort Worth Campus - Dallas, TX

University of Phoenix-Dallas Fort Worth Campus, 12400 Coit Road, Churchill Towers, Suite 200, Dallas, TX 75251-2009. University of Phoenix-Dallas Fort Worth Campus is a small university located in Dallas, Texas. It is a private for-profit school with primarily 4-year or above programs and has 1,198 students. University of Phoenix-Dallas Fort Worth Campus has a bachelor's degree program in Marketing/Marketing Management which graduated one student in 2008.

Cedar Valley College - Lancaster, TX

Cedar Valley College, 3030 N Dallas Ave, Lancaster, TX 75134-3799. Cedar Valley College is a medium sized college located in Lancaster, Texas. It is a public school with primarily 2-year programs and has 5,223 students. Cedar Valley College has a one to two year and an associate's degree program in Marketing/Marketing Management which graduated 182 and six students respectively in 2008.

CERTIFICATIONS

Certified Gemologist: A more advanced title offered by the American Gem Society requires additional study in diamonds and colored gemstones as well as the mastery of sophisticated testing procedures.

For more information, see the American Gem Society website.

Manager of Quality/Organizational Excellence: The Certified Manager of Quality/Organizational Excellence is a professional who leads and champions process-improvement initiatives’ everywhere from small businesses to multinational corporations’ that can have regional or global focus in a variety of service and industrial settings.

For more information, see the American Society for Quality website.

Accredited Bridal Consultant: Most new members start at the Novice level.

For more information, see the Association of Bridal Consultants website.

Marketing Skills Certification: The third module, Marketing Skills Certification (MSC), is the professional certification examination of the Business Marketing Institute, the business-to-business marketing profession's most recognized professional certification standard for marketing managers.

For more information, see the Business Marketing Association website.

CIAC-Certified Management Apprentice: Certified Management Apprentice designation is applicable to a variety of professionals including: Persons new to contact centers that desire to gain competence in the basics of operational management, Persons in an entry-level contact center management job role, Persons that are pursuing a career in contact center management, and supervisors that desire to advance their career into operational management of a contact center.

For more information, see the Call Center Industry Advisory Council website.

Business and Employer Services - Professional Certification: Professional certification exam for Business and Employer Services in workforce development.

For more information, see the Dynamic Works Institute website.

Certified Manager: Certified Manager certification is valued for the credibility and recognition it brings to managers and the organizations for which they work.

For more information, see the Institute of Certified Professional Managers website.

Residential Certified Mortgage Servicer: The Residential Certified Mortgage Servicer (CMS) Specialist Certificate and Designation program is built on a specialist track system where students can concentrate in the area of servicing most applicable to their day-to-day work or career goals.

For more information, see the Mortgage Bankers Association of America website.

Radon Measurement Technician: Radon Measurement Technicians are people who have been trained and certified in the fundamentals of radon testing.

For more information, see the National Radon Safety Board website.

Radon Measurement Specialist: Certification by the National Radon Safety Board as a Radon Measurement Specialist requires demonstration of knowledge which goes significantly beyond that required of a technician.

For more information, see the National Radon Safety Board website.

Radon Mitigation Specialist: The NRSB requirements for certification as a Radon Mitigation Specialist (RRS) are essentially the same as those established by the Environmental Protection Agency Radon Proficiency Program for radon mitigators.

For more information, see the National Radon Safety Board website.

Certified Associate in Project Management: As project management grows in scope, importance and recognition, so do the related career and credential options available to you.

For more information, see the Project Management Institute website.

Program Management Professional: Project Management Institute's newest credential is specifically developed to acknowledge the qualifications of the professional who leads the coordinated management of multiple projects and ensures the ultimate success of a program.

For more information, see the Project Management Institute website.

Certified Professional Services Marketer: The CPSM credential is a voluntary certification designed to elevate the professional standards in marketing and influence the future of this vital field.

For more information, see the Society for Marketing Professional Services website.

Professional Certified Marketer: Being a top marketer means continually enhancing your skills as well as highlighting your accomplishments.

For more information, see the The American Marketing Association website.

Accredited Valuation Analyst: The primary goal of AVA certification is to provide you with information that will serve as a solid foundation for your professional valuation endeavors, whether or not you plan to pursue a designation.

For more information, see the The National Association of Certified Valuation Analysts website.

Certified eMarketer: Since the practice of eMarketing is relatively new, marketing executives need a program that certifies professional competency.

For more information, see the eMarketing Association website.

LOCATION INFORMATION: Arlington, Texas

Arlington, Texas
Arlington, Texas photo by Alienevil

Arlington is located in Tarrant County, Texas. It has a population of over 374,417, which has grown by 12.4% in the past ten years. The cost of living index in Arlington, 89, is well below the national average. New single-family homes in Arlington are priced at $154,300 on average, which is well below the state average. In 2008, four hundred twenty-six new homes were constructed in Arlington, down from eight hundred twelve the previous year.

The three most popular industries for women in Arlington are educational services, health care, and finance and insurance. For men, it is construction, accommodation and food services, and administrative and support and waste management services. The average travel time to work is about 27 minutes. More than 30.4% of Arlington residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 8.8%, is higher than the state average.

The unemployment rate in Arlington is 7.5%, which is less than Texas's average of 8.1%.

The percentage of Arlington residents that are affiliated with a religious congregation, 52.5%, is more than the national average but less than the state average. Advent Lutheran Church, Pleasantview Baptist Church and Central Assembly of God Church are some of the churches located in Arlington. The largest religious groups are the Southern Baptist Convention, the Catholic Church and the United Methodist Church.

Arlington is home to the Festival Marketplace and the The Parks at Arlington as well as Arlington Tennis Center - University of Texas and Doug Russel Park. Visitors to Arlington can choose from Budget Host International, Baymont Inns & Suites and Candlewood Suites for temporary stays in the area.