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Career and Education Opportunities for Advertising Managers in Amarillo, Texas

Amarillo, Texas provides a wide variety of opportunities, both career and educational, for advertising managers. There are currently 2,140 jobs for advertising managers in Texas and this is projected to grow 12% to about 2,410 jobs by 2016. This is better than the national trend for advertising managers, which sees this job pool shrinking by about 1.7% over the next eight years. Advertising managers generally plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

A person working as an advertising manager can expect to earn about $33 per hour or $70,450 per year on average in Texas and about $38 per hour or $80,220 per year on average in the U.S. as a whole. Advertising managers earn less than people working in the category of Marketing and Advertising generally in Texas and less than people in the Marketing and Advertising category nationally. People working as advertising managers can fill a number of jobs, such as: head of advertising, campaign director, and media director.

The Amarillo area is home to six schools of higher education, including two within twenty-five miles of Amarillo where you can get a degree as an advertising manager. Given that the most common education level for advertising managers is a Bachelor's degree, you can expect to spend about four years studying to be an advertising manager if you already have a high school diploma.

CAREER DESCRIPTION: Advertising Manager

Advertising Manager video from the State of New Jersey Dept. of Labor and Workforce Development

In general, advertising managers plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Advertising managers talk with department heads or staff to consider topics such as contracts, selection of advertising media, or product to be advertised. They also read trade journals and professional literature to stay informed on trends and changes that affect media planning. Equally important, advertising managers have to gather and organize data to develop advertising campaigns. They are often called upon to formulate and ready advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments and advertising agencies. Finally, advertising managers ready and negotiate advertising and sales contracts.

Every day, advertising managers are expected to be able to think creatively about the ideas of others. They need to articulate ideas and problems. It is also important that they listen to and understand others in meetings.

It is important for advertising managers to inspect layouts and advertising copy and edit scripts, audio and video tapes, and other promotional material for adherence to given requirements. They are often called upon to identify and design contacts for promotional campaigns and industry programs that meet identified buyer targets such as dealers or consumers. They also direct efforts of departments, such as sales and research. They are sometimes expected to ready budgets and submit estimates for program costs as part of campaign plan development. Somewhat less frequently, advertising managers are also expected to identify and design contacts for promotional campaigns and industry programs that meet identified buyer targets such as dealers or consumers.

They also have to be able to direct and schedule product research and development And finally, they sometimes have to assemble and communicate with a strong, diverse coalition of organizations or public figures, securing their cooperation, support and action, to further campaign goals.

Like many other jobs, advertising managers must be thorough and dependable and be reliable.

Similar jobs with educational opportunities in Amarillo include:

  • Academic Director. Plan, direct, or coordinate research, instructional, student administration and services, and other educational activities at postsecondary institutions, including universities, and junior and community colleges.
  • Educational Program Director. Plan, direct, or coordinate the academic, clerical, or auxiliary activities of public or private elementary or secondary level schools.
  • Marketing Manager. Determine the demand for products and services offered by a firm and its competitors and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
  • Sales Manager. Direct the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

EDUCATIONAL OPPORTUNITIES: Advertising Manager Training

Amarillo College - Amarillo, TX

Amarillo College, 2011 S. Washington, Amarillo, TX 79109. Amarillo College is a large college located in Amarillo, Texas. It is a public school with primarily 2-year programs and has 10,118 students. Amarillo College has an associate's degree program in Advertising.

West Texas A & M University - Canyon, TX

West Texas A & M University, 2501 4th Ave, Canyon, TX 79016-0001. West Texas A & M University is a medium sized university located in Canyon, Texas. It is a public school with primarily 4-year or above programs. It has 7,552 students and an admission rate of 66%. West Texas A & M University has 2 areas of study related to Advertising Manager. They are:

  • Advertising, bachelor's degree which graduated 9 students in 2008.
  • Marketing/Marketing Management, bachelor's degree and master's degree which graduated one and twenty-five students respectively in 2008.

CERTIFICATIONS

Manager of Quality/Organizational Excellence: The Certified Manager of Quality/Organizational Excellence is a professional who leads and champions process-improvement initiatives’ everywhere from small businesses to multinational corporations’ that can have regional or global focus in a variety of service and industrial settings.

For more information, see the American Society for Quality website.

Marketing Skills Certification: The third module, Marketing Skills Certification (MSC), is the professional certification examination of the Business Marketing Institute, the business-to-business marketing profession's most recognized professional certification standard for marketing managers.

For more information, see the Business Marketing Association website.

Business and Employer Services - Professional Certification: Professional certification exam for Business and Employer Services in workforce development.

For more information, see the Dynamic Works Institute website.

Certified Manager: Certified Manager certification is valued for the credibility and recognition it brings to managers and the organizations for which they work.

For more information, see the Institute of Certified Professional Managers website.

Certified Exporter: An individual who has earned the distinction of Certified Exporter® (CE®) has met the international trade industry's professional proficiency standard.

For more information, see the International Import Export Institute website.

Certified U.S. Export Compliance Officer: This comprehensive certification program was developed with the support of government and industry experts to specifically meet the industry demand for up-to-date, highly qualified personnel serving in the role of empowered official as an Export Compliance Officer.

For more information, see the International Import Export Institute website.

Certified ITAR Professional: A Certified ITAR Professional has demonstrated superior mastery of the International Traffic in Arms Regulations by successfully passing the industry examination on all aspects of the ITAR to gain this highest distinction as being ITAR certified.

For more information, see the International Import Export Institute website.

Program Management Professional: Project Management Institute's newest credential is specifically developed to acknowledge the qualifications of the professional who leads the coordinated management of multiple projects and ensures the ultimate success of a program.

For more information, see the Project Management Institute website.

Professional Certified Marketer: Being a top marketer means continually enhancing your skills as well as highlighting your accomplishments.

For more information, see the The American Marketing Association website.

LOCATION INFORMATION: Amarillo, Texas

Amarillo, Texas
Amarillo, Texas photo by Anonymous Cow

Amarillo is situated in Potter County, Texas. It has a population of over 187,236, which has grown by 7.8% in the past ten years. The cost of living index in Amarillo, 79, is well below the national average. New single-family homes in Amarillo are priced at $245,400 on average, which is far greater than the state average. In 2008, four hundred seventy-one new homes were constructed in Amarillo, down from six hundred forty-eight the previous year.

The three most popular industries for women in Amarillo are health care, educational services, and accommodation and food services. For men, it is construction, accommodation and food services, and food. The average commute to work is about 17 minutes. More than 20.5% of Amarillo residents have a bachelor's degree, which is lower than the state average. The percentage of residents with a graduate degree, 6.8%, is lower than the state average.

The unemployment rate in Amarillo is 5.4%, which is less than Texas's average of 8.1%.

The percentage of Amarillo residents that are affiliated with a religious congregation, 86.4%, is more than both the national and state average. Pentecostal Church of God, Pentecostal Church of God in Christ and Pentecostal Holiness Church are among the churches located in Amarillo. The largest religious groups are the Southern Baptist Convention, the Catholic Church and the United Methodist Church.

Amarillo is home to the Amarillo Globe Dream House and the Wolflin Historic District as well as Martin Road Park and Will Rogers Park. Shopping malls in the area include Western Plaza Shopping Center and Westgate Shopping Center. Visitors to Amarillo can choose from 3B Machine & Custom Fabrication, Bailey's Lounge and Comfort Inn Airport for temporary stays in the area.