Marketing and Advertising: Career and Education Opportunities in Amarillo, Texas
Marketing and Advertising: Marketing and Advertising Managers direct the operations of public relations and advertising firms across the country. They guide the communications efforts of companies that are trying to make their message clear and their products understood.
Amarillo is situated in Potter County, Texas. It has a population of over 187,236, which has grown by 7.8% in the past ten years. The cost of living index in Amarillo, 79, is well below the national average. New single-family homes in Amarillo are priced at $245,400 on average, which is far greater than the state average. In 2008, four hundred seventy-one new homes were constructed in Amarillo, down from six hundred forty-eight the previous year.
The three most popular industries for women in Amarillo are health care, educational services, and accommodation and food services. For men, it is construction, accommodation and food services, and food. The average commute to work is about 17 minutes. More than 20.5% of Amarillo residents have a bachelor's degree, which is lower than the state average. The percentage of residents with a graduate degree, 6.8%, is lower than the state average.
The unemployment rate in Amarillo is 5.4%, which is less than Texas's average of 8.1%.
The percentage of Amarillo residents that are affiliated with a religious congregation, 86.4%, is more than both the national and state average. Pentecostal Church of God, Pentecostal Church of God in Christ and Pentecostal Holiness Church are among the churches located in Amarillo. The largest religious groups are the Southern Baptist Convention, the Catholic Church and the United Methodist Church.
Amarillo is home to the Amarillo Globe Dream House and the Wolflin Historic District as well as Martin Road Park and Will Rogers Park. Shopping malls in the area include Western Plaza Shopping Center and Westgate Shopping Center. Visitors to Amarillo can choose from 3B Machine & Custom Fabrication, Bailey's Lounge and Comfort Inn Airport for temporary stays in the area.
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CAREERS WITHIN: Marketing and Advertising
Advertising Managers plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis. Advertising Managers need to respond to the actions of other and coordinate activities with them. They also need to look for ways to help others.
Marketing Managers determine the demand for products and services offered by a firm and its competitors and identify potential customers. Marketing Managers need to think through complex problems and develop a critical analysis of the situation and possible solutions. They also need to speak clearly and communicate with others.