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Career and Education Opportunities for Market Research Analysts in Amarillo, Texas

There are many career and education opportunities for market research analysts in the Amarillo, Texas area. Currently, 19,070 people work as market research analysts in Texas. This is expected to grow 23% to about 23,430 people by 2016. This is not quite as good as the national trend for market research analysts, which sees this job pool growing by about 28.1% over the next eight years. In general, market research analysts research market conditions in local, regional, or national areas to determine potential sales of a product or service.

A person working as a market research analyst can expect to earn about $30 per hour or $62,560 annually on average in Texas and about $29 per hour or $61,070 annually on average in the U.S. as a whole. Earnings for market research analysts are better than earnings in the general category of Social Sciences in Texas and not quite as good as general Social Sciences category earnings nationally. Market research analysts work in a variety of jobs, including: marketing director, marketing researcher, and marketing support specialist.

The Amarillo area is home to six schools of higher education, including one within twenty-five miles of Amarillo where you can get a degree as a market research analyst. Market research analysts usually hold a Bachelor's degree, so it will take about four years to learn to be a market research analyst if you already have a high school diploma.

CAREER DESCRIPTION: Market Research Analyst

Market Research Analyst video from the State of New Jersey Dept. of Labor and Workforce Development

In general, market research analysts research market conditions in local, regional, or national areas to determine potential sales of a product or service. They also may gather information on competitors, prices, and methods of marketing and distribution.

Market research analysts ready reports of findings, illustrating data graphically and translating complex findings into written text. They also monitor industry statistics and follow trends in trade literature. Equally important, market research analysts have to collect and analyze data on customer demographics and buying habits to pinpoint potential markets and factors affecting product demand. They are often called upon to gather data on competitors and analyze their prices and methods of marketing and distribution. They are expected to seek and furnish data to help companies decide on their position in the marketplace. Finally, market research analysts attend conferences to furnish management with data and proposals concerning the promotion and pricing of a company's products or services.

Every day, market research analysts are expected to be able to articulate ideas and problems. They need to listen to and understand others in meetings. It is also important that they write clearly and communicate well.

It is important for market research analysts to measure the effectiveness of marketing and communications programs and strategies. They are often called upon to design and implement processes for identifying advertising needs. They also direct trained survey interviewers. Somewhat less frequently, market research analysts are also expected to attend conferences to furnish management with data and proposals concerning the promotion and pricing of a company's products or services.

And finally, they sometimes have to measure and assess customer and employee satisfaction.

Like many other jobs, market research analysts must have exceptional integrity and be able to absorb the factors involved and a problem and provide a well thought out solution.

Similar jobs with educational opportunities in Amarillo include:

  • Economist. Conduct research, prepare reports, or formulate plans to aid in solution of economic problems arising from production and distribution of goods and services. May collect and process economic and statistical data using econometric and sampling techniques.
  • Geographic Information Systems Analyst. Study nature and use of areas of earth's surface, relating and interpreting interactions of physical and cultural phenomena. Conduct research on physical aspects of a region, including land forms, climates, soils, plants and animals, and conduct research on the spatial implications of human activities within a given area, including social characteristics, economic activities, and political organization, as well as researching interdependence between regions at scales ranging from local to global.
  • Historian. Research, analyze, and interpret the past as recorded in sources, such as government and institutional records, newspapers and other periodicals, photographs, and unpublished manuscripts, such as personal diaries and letters.
  • Industrial Psychologist. Apply principles of psychology to personnel, administration, and marketing problems. Activities may include policy planning; employee screening, training and development; and organizational development and analysis. May work with management to reorganize the work setting to improve worker productivity.
  • Market Survey Representative. Design or conduct surveys. May supervise interviewers who conduct the survey in person or over the telephone. May present survey results to client.
  • School Psychologist. Investigate processes of learning and teaching and develop psychological principles and techniques applicable to educational problems.

EDUCATIONAL OPPORTUNITIES: Market Research Analyst Training

West Texas A & M University - Canyon, TX

West Texas A & M University, 2501 4th Ave, Canyon, TX 79016-0001. West Texas A & M University is a medium sized university located in Canyon, Texas. It is a public school with primarily 4-year or above programs. It has 7,552 students and an admission rate of 66%. West Texas A & M University has 2 areas of study related to Market Research Analyst. They are:

  • Economics, bachelor's degree.
  • Business/Managerial Economics, bachelor's degree.

CERTIFICATIONS

Fiscal Services - Accelerated Package: Fiscal Services - Accelerated Package course list: Better Requests for Proposals for Better Projects; Continuous Improvement Through Monitoring; Contracting; New Coding System for the 21st Century; Procurement; and Writing Winning Grant Proposals.

For more information, see the Dynamic Works Institute website.

LOCATION INFORMATION: Amarillo, Texas

Amarillo, Texas
Amarillo, Texas photo by Anonymous Cow

Amarillo is situated in Potter County, Texas. It has a population of over 187,236, which has grown by 7.8% in the past ten years. The cost of living index in Amarillo, 79, is well below the national average. New single-family homes in Amarillo are priced at $245,400 on average, which is far greater than the state average. In 2008, four hundred seventy-one new homes were constructed in Amarillo, down from six hundred forty-eight the previous year.

The three most popular industries for women in Amarillo are health care, educational services, and accommodation and food services. For men, it is construction, accommodation and food services, and food. The average commute to work is about 17 minutes. More than 20.5% of Amarillo residents have a bachelor's degree, which is lower than the state average. The percentage of residents with a graduate degree, 6.8%, is lower than the state average.

The unemployment rate in Amarillo is 5.4%, which is less than Texas's average of 8.1%.

The percentage of Amarillo residents that are affiliated with a religious congregation, 86.4%, is more than both the national and state average. Pentecostal Church of God, Pentecostal Church of God in Christ and Pentecostal Holiness Church are among the churches located in Amarillo. The largest religious groups are the Southern Baptist Convention, the Catholic Church and the United Methodist Church.

Amarillo is home to the Amarillo Globe Dream House and the Wolflin Historic District as well as Martin Road Park and Will Rogers Park. Shopping malls in the area include Western Plaza Shopping Center and Westgate Shopping Center. Visitors to Amarillo can choose from 3B Machine & Custom Fabrication, Bailey's Lounge and Comfort Inn Airport for temporary stays in the area.