Career and Education Opportunities for Copy Writers in Amarillo, Texas
Copy writers can find many career and educational opportunities in the Amarillo, Texas area. Currently, 6,760 people work as copy writers in Texas. This is expected to grow 12% to about 7,590 people by 2016. This is not quite as good as the nation as a whole, where employment opportunities for copy writers are expected to grow by about 14.8%. In general, copy writers write advertising copy for use by publication or broadcast media to promote sale of goods and services.
Copy writers earn approximately $23 hourly or $49,400 per year on average in Texas. Nationally they average about $25 per hour or $53,070 per year. Earnings for copy writers are not quite as good as earnings in the general category of Writing and Editing in Texas and not quite as good as general Writing and Editing category earnings nationally. Jobs in this field include: web content writer, advertising writer, and advertising account executive.
The Amarillo area is home to six schools of higher education, including two within twenty-five miles of Amarillo where you can get a degree as a copy writer. The most common level of education for copy writers is a Bachelor's degree. You can expect to spend about four years studying to be a copy writer if you already have a high school diploma.
CAREER DESCRIPTION: Copy Writer
In general, copy writers write advertising copy for use by publication or broadcast media to promote sale of goods and services.
Copy writers present drafts and concepts to clients. They also write advertising copy for use by publication, broadcast or internet media to promote the sale of goods and services. Equally important, copy writers have to edit or rewrite existing copy as needed, and submit copy for approval by supervisor. They are often called upon to confer with sales, media and marketing representatives to obtain data on product or service and consider style and length of advertising copy. They are expected to talk with clients about the product, advertising themes and methods, and any changes that should be made in advertising copy. Finally, copy writers write articles and other related informative, marketing and promotional material.
Every day, copy writers are expected to be able to read and understand documents and reports. They need to write clearly and communicate well.
It is important for copy writers to design advertising campaigns for a wide range of clients, working with an advertising agency's creative director and art director to establish the best way to present advertising data. They are often called upon to invent names for products and write the slogans that appear on packaging, brochures and other promotional material. Somewhat less frequently, copy writers are also expected to conduct research and interviews to establish which of a product's selling features should be promoted.
Copy writers sometimes are asked to vary language and tone of messages on the basis of product and medium. They also have to be able to inspect advertising trends and other data regarding marketing of goods and services to establish the best way to promote products And finally, they sometimes have to design advertising campaigns for a wide range of clients, working with an advertising agency's creative director and art director to establish the best way to present advertising data.
Like many other jobs, copy writers must be thorough and dependable and be reliable.
Similar jobs with educational opportunities in Amarillo include:
- Editorial Specialist. Perform variety of editorial duties, such as laying out, indexing, and revising content of written materials, in preparation for final publication.
- Public Relations Specialist. Engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media. May prepare and arrange displays, and make speeches.
- Radio and Television Announcer. Talk on radio or television. May interview guests, act as master of ceremonies, read news flashes, identify station by giving call letters, or announce song title and artist.
- Technical Writer. Write technical materials, such as equipment manuals, appendices, or operating and maintenance instructions. May assist in layout work.
- Writer. Create original written works.
EDUCATIONAL OPPORTUNITIES: Copy Writer Training
Amarillo College - Amarillo, TX
Amarillo College, 2011 S. Washington, Amarillo, TX 79109. Amarillo College is a large college located in Amarillo, Texas. It is a public school with primarily 2-year programs and has 10,118 students. Amarillo College has an associate's degree program in Communication Studies/Speech Communication and Rhetoric which graduated nine students in 2008.
West Texas A & M University - Canyon, TX
West Texas A & M University, 2501 4th Ave, Canyon, TX 79016-0001. West Texas A & M University is a medium sized university located in Canyon, Texas. It is a public school with primarily 4-year or above programs. It has 7,552 students and an admission rate of 66%. West Texas A & M University has 3 areas of study related to Copy Writer. They are:
- Communication Studies/Speech Communication and Rhetoric, master's degree which graduated 10 students in 2008.
- Journalism, bachelor's degree.
- Broadcast Journalism, bachelor's degree.
Fiscal Services - Accelerated Package: Fiscal Services - Accelerated Package course list: Better Requests for Proposals for Better Projects; Continuous Improvement Through Monitoring; Contracting; New Coding System for the 21st Century; Procurement; and Writing Winning Grant Proposals.
For more information, see the Dynamic Works Institute website.
LOCATION INFORMATION: Amarillo, Texas
Amarillo is situated in Potter County, Texas. It has a population of over 187,236, which has grown by 7.8% in the past ten years. The cost of living index in Amarillo, 79, is well below the national average. New single-family homes in Amarillo are priced at $245,400 on average, which is far greater than the state average. In 2008, four hundred seventy-one new homes were constructed in Amarillo, down from six hundred forty-eight the previous year.
The three most popular industries for women in Amarillo are health care, educational services, and accommodation and food services. For men, it is construction, accommodation and food services, and food. The average commute to work is about 17 minutes. More than 20.5% of Amarillo residents have a bachelor's degree, which is lower than the state average. The percentage of residents with a graduate degree, 6.8%, is lower than the state average.
The unemployment rate in Amarillo is 5.4%, which is less than Texas's average of 8.1%.
The percentage of Amarillo residents that are affiliated with a religious congregation, 86.4%, is more than both the national and state average. Pentecostal Church of God, Pentecostal Church of God in Christ and Pentecostal Holiness Church are among the churches located in Amarillo. The largest religious groups are the Southern Baptist Convention, the Catholic Church and the United Methodist Church.
Amarillo is home to the Amarillo Globe Dream House and the Wolflin Historic District as well as Martin Road Park and Will Rogers Park. Shopping malls in the area include Western Plaza Shopping Center and Westgate Shopping Center. Visitors to Amarillo can choose from 3B Machine & Custom Fabrication, Bailey's Lounge and Comfort Inn Airport for temporary stays in the area.