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Career and Education Opportunities for Advertising Managers in Nashville-Davidson, Tennessee

There is a wide variety of career and education opportunities for advertising managers in the Nashville-Davidson, Tennessee area. There are currently 1,390 working advertising managers in Tennessee; this should grow by 7% to about 1,480 working advertising managers in the state by 2016. This is better than the nation as a whole, where employment opportunities for advertising managers are expected to shrink by about 1.7%. In general, advertising managers plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Income for advertising managers is about $28 hourly or $59,690 per year on average in Tennessee. Nationally, their income is about $38 per hour or $80,220 annually. Compared with people working in the overall category of Marketing and Advertising, people working as advertising managers in Tennessee earn less. They earn less than people working in the overall category of Marketing and Advertising nationally. Jobs in this field include: media promoter, advertising sales manager, and advertising agency manager.

There are fifty schools of higher education in the Nashville-Davidson area, including seven within twenty-five miles of Nashville-Davidson where you can get a degree to start your career as an advertising manager. The most common level of education for advertising managers is a Bachelor's degree. You can expect to spend about four years studying to be an advertising manager if you already have a high school diploma.

CAREER DESCRIPTION: Advertising Manager

Advertising Manager video from the State of New Jersey Dept. of Labor and Workforce Development

In general, advertising managers plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Advertising managers talk with department heads or staff to consider topics such as contracts, selection of advertising media, or product to be advertised. They also read trade journals and professional literature to stay informed on trends and changes that affect media planning. Equally important, advertising managers have to gather and organize data to develop advertising campaigns. They are often called upon to formulate and ready advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments and advertising agencies. Finally, advertising managers ready and negotiate advertising and sales contracts.

Every day, advertising managers are expected to be able to think creatively about the ideas of others. They need to articulate ideas and problems. It is also important that they listen to and understand others in meetings.

It is important for advertising managers to inspect layouts and advertising copy and edit scripts, audio and video tapes, and other promotional material for adherence to given requirements. They are often called upon to identify and design contacts for promotional campaigns and industry programs that meet identified buyer targets such as dealers or consumers. They also direct efforts of departments, such as sales and research. They are sometimes expected to ready budgets and submit estimates for program costs as part of campaign plan development. Somewhat less frequently, advertising managers are also expected to identify and design contacts for promotional campaigns and industry programs that meet identified buyer targets such as dealers or consumers.

They also have to be able to direct and schedule product research and development And finally, they sometimes have to assemble and communicate with a strong, diverse coalition of organizations or public figures, securing their cooperation, support and action, to further campaign goals.

Like many other jobs, advertising managers must be thorough and dependable and be reliable.

Similar jobs with educational opportunities in Nashville-Davidson include:

  • Academic Director. Plan, direct, or coordinate research, instructional, student administration and services, and other educational activities at postsecondary institutions, including universities, and junior and community colleges.
  • Educational Program Director. Plan, direct, or coordinate the academic, clerical, or auxiliary activities of public or private elementary or secondary level schools.
  • Marketing Manager. Determine the demand for products and services offered by a firm and its competitors and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
  • Public Relations Manager. Plan and direct public relations programs designed to create and maintain a favorable public image for employer or client; or if engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations.
  • Sales Manager. Direct the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

EDUCATIONAL OPPORTUNITIES: Advertising Manager Training

Trevecca Nazarene University - Nashville, TN

Trevecca Nazarene University, 333 Murfreesboro Rd, Nashville, TN 37210. Trevecca Nazarene University is a small university located in Nashville, Tennessee. It is a private not-for-profit school with primarily 4-year or above programs. It has 2,366 students and an admission rate of 68%. Trevecca Nazarene University has a bachelor's degree program in Marketing/Marketing Management which graduated one student in 2008.

Lipscomb University - Nashville, TN

Lipscomb University, One University Park Drive, Nashville, TN 37204-3951. Lipscomb University is a small university located in Nashville, Tennessee. It is a private not-for-profit school with primarily 4-year or above programs. It has 3,054 students and an admission rate of 75%. Lipscomb University has 2 areas of study related to Advertising Manager. They are:

  • Public Relations/Image Management, bachelor's degree which graduated 8 students in 2008.
  • Marketing/Marketing Management, bachelor's degree which graduated 7 students in 2008.

Cumberland University - Lebanon, TN

Cumberland University, One Cumberland Square, Lebanon, TN 37087. Cumberland University is a small university located in Lebanon, Tennessee. It is a private not-for-profit school with primarily 4-year or above programs. It has 1,351 students and an admission rate of 59%. Cumberland University has a bachelor's degree program in Marketing/Marketing Management which graduated five students in 2008.

Vanderbilt University - Nashville, TN

Vanderbilt University, 2101 West End Avenue, Nashville, TN 37240. Vanderbilt University is a large university located in Nashville, Tennessee. It is a private not-for-profit school with primarily 4-year or above programs. It has 12,093 students and an admission rate of 25%. Vanderbilt University has a master's degree program in Marketing/Marketing Management which graduated twelve students in 2008.

Middle Tennessee State University - Murfreesboro, TN

Middle Tennessee State University, 1301 East Main Street, Murfreesboro, TN 37132. Middle Tennessee State University is a large university located in Murfreesboro, Tennessee. It is a public school with primarily 4-year or above programs. It has 23,872 students and an admission rate of 65%. Middle Tennessee State University has a bachelor's degree program in Marketing/Marketing Management which graduated 168 students in 2008.

University of Phoenix-Nashville Campus - Nashville, TN

University of Phoenix-Nashville Campus, 616 Marriott Drive, Suite 150, Nashville, TN 37214-5048. University of Phoenix-Nashville Campus is a small university located in Nashville, Tennessee. It is a private for-profit school with primarily 4-year or above programs and has 761 students. University of Phoenix-Nashville Campus has a bachelor's degree program in Marketing/Marketing Management which graduated two students in 2008.

Belmont University - Nashville, TN

Belmont University, 1900 Belmont Blvd, Nashville, TN 37212-3757. Belmont University is a small university located in Nashville, Tennessee. It is a private not-for-profit school with primarily 4-year or above programs. It has 5,075 students and an admission rate of 63%. Belmont University has 2 areas of study related to Advertising Manager. They are:

  • Public Relations/Image Management, bachelor's degree.
  • Marketing/Marketing Management, bachelor's degree.

CERTIFICATIONS

Manager of Quality/Organizational Excellence: The Certified Manager of Quality/Organizational Excellence is a professional who leads and champions process-improvement initiatives’ everywhere from small businesses to multinational corporations’ that can have regional or global focus in a variety of service and industrial settings.

For more information, see the American Society for Quality website.

Marketing Skills Certification: The third module, Marketing Skills Certification (MSC), is the professional certification examination of the Business Marketing Institute, the business-to-business marketing profession's most recognized professional certification standard for marketing managers.

For more information, see the Business Marketing Association website.

Business and Employer Services - Professional Certification: Professional certification exam for Business and Employer Services in workforce development.

For more information, see the Dynamic Works Institute website.

Certified Manager: Certified Manager certification is valued for the credibility and recognition it brings to managers and the organizations for which they work.

For more information, see the Institute of Certified Professional Managers website.

Certified Exporter: An individual who has earned the distinction of Certified Exporter® (CE®) has met the international trade industry's professional proficiency standard.

For more information, see the International Import Export Institute website.

Certified U.S. Export Compliance Officer: This comprehensive certification program was developed with the support of government and industry experts to specifically meet the industry demand for up-to-date, highly qualified personnel serving in the role of empowered official as an Export Compliance Officer.

For more information, see the International Import Export Institute website.

Certified ITAR Professional: A Certified ITAR Professional has demonstrated superior mastery of the International Traffic in Arms Regulations by successfully passing the industry examination on all aspects of the ITAR to gain this highest distinction as being ITAR certified.

For more information, see the International Import Export Institute website.

Program Management Professional: Project Management Institute's newest credential is specifically developed to acknowledge the qualifications of the professional who leads the coordinated management of multiple projects and ensures the ultimate success of a program.

For more information, see the Project Management Institute website.

Professional Certified Marketer: Being a top marketer means continually enhancing your skills as well as highlighting your accomplishments.

For more information, see the The American Marketing Association website.

LOCATION INFORMATION: Nashville-Davidson, Tennessee

Nashville-Davidson, Tennessee
Nashville-Davidson, Tennessee photo by Kaldari

Nashville-Davidson is located in Williamson County, Tennessee. It has a population of over 596,462, which has grown by 9.3% over the last ten years. The cost of living index in Nashville-Davidson, 86, is well below the national average. New single-family homes in Nashville-Davidson are priced at $196,100 on average, which is well above the state average. In 2008, 1,483 new homes were constructed in Nashville-Davidson, down from 3,070 the previous year.

The three big industries for women in Nashville-Davidson are health care, educational services, and accommodation and food services. For men, it is construction, health care, and professional, scientific, and technical services. The average travel time to work is about 23 minutes. More than 29.7% of Nashville-Davidson residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 10.0%, is higher than the state average.

The percentage of Nashville-Davidson residents that are affiliated with a religious congregation, 55.2%, is more than both the national and state average. The most common religious groups are the Southern Baptist Convention, the Catholic Church and the United Methodist Church.