Marketing and Advertising: Career and Education Opportunities in Nashville-Davidson, Tennessee
Marketing and Advertising: Marketing and Advertising Managers direct the operations of public relations and advertising firms across the country. They guide the communications efforts of companies that are trying to make their message clear and their products understood.
Nashville-Davidson is located in Williamson County, Tennessee. It has a population of over 596,462, which has grown by 9.3% over the last ten years. The cost of living index in Nashville-Davidson, 86, is well below the national average. New single-family homes in Nashville-Davidson are priced at $196,100 on average, which is well above the state average. In 2008, 1,483 new homes were constructed in Nashville-Davidson, down from 3,070 the previous year.
The three big industries for women in Nashville-Davidson are health care, educational services, and accommodation and food services. For men, it is construction, health care, and professional, scientific, and technical services. The average travel time to work is about 23 minutes. More than 29.7% of Nashville-Davidson residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 10.0%, is higher than the state average.
The percentage of Nashville-Davidson residents that are affiliated with a religious congregation, 55.2%, is more than both the national and state average. The most common religious groups are the Southern Baptist Convention, the Catholic Church and the United Methodist Church.
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CAREERS WITHIN: Marketing and Advertising
Advertising Managers plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis. Advertising Managers need to respond to the actions of other and coordinate activities with them. They also need to look for ways to help others.
Marketing Managers determine the demand for products and services offered by a firm and its competitors and identify potential customers. Marketing Managers need to think through complex problems and develop a critical analysis of the situation and possible solutions. They also need to speak clearly and communicate with others.
Public Relations Managers plan and direct public relations programs designed to create and maintain a favorable public image for employer or client; or if engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations. Public Relations Managers need to pay attention to ongoing situations and monitor them as they develop. They also need to write well.