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Career and Education Opportunities for Market Research Analysts in Nashville-Davidson, Tennessee

Nashville-Davidson, Tennessee provides a wide variety of opportunities, both career and educational, for market research analysts. About 1,130 people are currently employed as market research analysts in Tennessee. By 2016, this is expected to grow 19% to 1,340 people employed. This is not quite as good as the nation as a whole, where employment opportunities for market research analysts are expected to grow by about 28.1%. Market research analysts generally research market conditions in local, regional, or national areas to determine potential sales of a product or service.

The income of a market research analyst is about $21 per hour or $43,700 annually on average in Tennessee. In the U.S. as a whole, their income is about $29 hourly or $61,070 annually on average. Earnings for market research analysts are not quite as good as earnings in the general category of Social Sciences in Tennessee and not quite as good as general Social Sciences category earnings nationally. Market research analysts work in a variety of jobs, including: program strategist, internet marketer, and marketer.

There are fifty schools of higher education in the Nashville-Davidson area, including five within twenty-five miles of Nashville-Davidson where you can get a degree to start your career as a market research analyst. Market research analysts usually hold a Bachelor's degree, so you can expect to spend about four years studying to be a market research analyst if you already have a high school diploma.

CAREER DESCRIPTION: Market Research Analyst

Market Research Analyst video from the State of New Jersey Dept. of Labor and Workforce Development

In general, market research analysts research market conditions in local, regional, or national areas to determine potential sales of a product or service. They also may gather information on competitors, prices, and methods of marketing and distribution.

Market research analysts ready reports of findings, illustrating data graphically and translating complex findings into written text. They also monitor industry statistics and follow trends in trade literature. Equally important, market research analysts have to collect and analyze data on customer demographics and buying habits to pinpoint potential markets and factors affecting product demand. They are often called upon to gather data on competitors and analyze their prices and methods of marketing and distribution. They are expected to seek and furnish data to help companies decide on their position in the marketplace. Finally, market research analysts attend conferences to furnish management with data and proposals concerning the promotion and pricing of a company's products or services.

Every day, market research analysts are expected to be able to articulate ideas and problems. They need to listen to and understand others in meetings. It is also important that they write clearly and communicate well.

It is important for market research analysts to measure the effectiveness of marketing and communications programs and strategies. They are often called upon to design and implement processes for identifying advertising needs. They also direct trained survey interviewers. Somewhat less frequently, market research analysts are also expected to attend conferences to furnish management with data and proposals concerning the promotion and pricing of a company's products or services.

And finally, they sometimes have to measure and assess customer and employee satisfaction.

Like many other jobs, market research analysts must have exceptional integrity and be able to absorb the factors involved and a problem and provide a well thought out solution.

Similar jobs with educational opportunities in Nashville-Davidson include:

  • Economist. Conduct research, prepare reports, or formulate plans to aid in solution of economic problems arising from production and distribution of goods and services. May collect and process economic and statistical data using econometric and sampling techniques.
  • Historian. Research, analyze, and interpret the past as recorded in sources, such as government and institutional records, newspapers and other periodicals, photographs, and unpublished manuscripts, such as personal diaries and letters.
  • Industrial Psychologist. Apply principles of psychology to personnel, administration, and marketing problems. Activities may include policy planning; employee screening, training and development; and organizational development and analysis. May work with management to reorganize the work setting to improve worker productivity.
  • Market Survey Representative. Design or conduct surveys. May supervise interviewers who conduct the survey in person or over the telephone. May present survey results to client.
  • School Psychologist. Investigate processes of learning and teaching and develop psychological principles and techniques applicable to educational problems.

EDUCATIONAL OPPORTUNITIES: Market Research Analyst Training

Lipscomb University - Nashville, TN

Lipscomb University, One University Park Drive, Nashville, TN 37204-3951. Lipscomb University is a small university located in Nashville, Tennessee. It is a private not-for-profit school with primarily 4-year or above programs. It has 3,054 students and an admission rate of 75%. Lipscomb University has a bachelor's degree program in Business/Managerial Economics which graduated two students in 2008.

Middle Tennessee State University - Murfreesboro, TN

Middle Tennessee State University, 1301 East Main Street, Murfreesboro, TN 37132. Middle Tennessee State University is a large university located in Murfreesboro, Tennessee. It is a public school with primarily 4-year or above programs. It has 23,872 students and an admission rate of 65%. Middle Tennessee State University has 2 areas of study related to Market Research Analyst. They are:

  • Economics, bachelor's degree, master's degree, and doctor's degree which graduated six, seven, and two students respectively in 2008.
  • Business/Managerial Economics, bachelor's degree.

Belmont University - Nashville, TN

Belmont University, 1900 Belmont Blvd, Nashville, TN 37212-3757. Belmont University is a small university located in Nashville, Tennessee. It is a private not-for-profit school with primarily 4-year or above programs. It has 5,075 students and an admission rate of 63%. Belmont University has a bachelor's degree program in International Economics which graduated one student in 2008.

Tennessee State University - Nashville, TN

Tennessee State University, 3500 John Merritt Blvd, Nashville, TN 37209-1561. Tennessee State University is a medium sized university located in Nashville, Tennessee. It is a public school with primarily 4-year or above programs. It has 8,005 students and an admission rate of 46%. Tennessee State University has a bachelor's degree program in Business/Managerial Economics which graduated twelve students in 2008.

Vanderbilt University - Nashville, TN

Vanderbilt University, 2101 West End Avenue, Nashville, TN 37240. Vanderbilt University is a large university located in Nashville, Tennessee. It is a private not-for-profit school with primarily 4-year or above programs. It has 12,093 students and an admission rate of 25%. Vanderbilt University has 2 areas of study related to Market Research Analyst. They are:

  • Economics, bachelor's degree, master's degree, and doctor's degree which graduated twenty-nine, zero, and zero students respectively in 2008.
  • Applied Economics, master's degree.

CERTIFICATIONS

Fiscal Services - Accelerated Package: Fiscal Services - Accelerated Package course list: Better Requests for Proposals for Better Projects; Continuous Improvement Through Monitoring; Contracting; New Coding System for the 21st Century; Procurement; and Writing Winning Grant Proposals.

For more information, see the Dynamic Works Institute website.

LOCATION INFORMATION: Nashville-Davidson, Tennessee

Nashville-Davidson, Tennessee
Nashville-Davidson, Tennessee photo by Kaldari

Nashville-Davidson is located in Williamson County, Tennessee. It has a population of over 596,462, which has grown by 9.3% over the last ten years. The cost of living index in Nashville-Davidson, 86, is well below the national average. New single-family homes in Nashville-Davidson are priced at $196,100 on average, which is well above the state average. In 2008, 1,483 new homes were constructed in Nashville-Davidson, down from 3,070 the previous year.

The three big industries for women in Nashville-Davidson are health care, educational services, and accommodation and food services. For men, it is construction, health care, and professional, scientific, and technical services. The average travel time to work is about 23 minutes. More than 29.7% of Nashville-Davidson residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 10.0%, is higher than the state average.

The percentage of Nashville-Davidson residents that are affiliated with a religious congregation, 55.2%, is more than both the national and state average. The most common religious groups are the Southern Baptist Convention, the Catholic Church and the United Methodist Church.