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Career and Education Opportunities for Public Relations Specialists in Nashville-Davidson, Tennessee

Nashville-Davidson, Tennessee provides a wide variety of opportunities, both career and educational, for public relations specialists. Currently, 2,170 people work as public relations specialists in Tennessee. This is expected to grow 15% to about 2,500 people by 2016. This is not quite as good as the nation as a whole, where employment opportunities for public relations specialists are expected to grow by about 24.0%. Public relations specialists generally engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media.

A person working as a public relations specialist can expect to earn about $19 per hour or $40,380 annually on average in Tennessee and about $24 hourly or $51,280 annually on average in the U.S. as a whole. Public relations specialists work in a variety of jobs, including: account supervisor, environmental communications specialist, and public relations consultant.

The Nashville-Davidson area is home to fifty schools of higher education, including four within twenty-five miles of Nashville-Davidson where you can get a degree as a public relations specialist. The most common level of education for public relations specialists is a Bachelor's degree. You can expect to spend about four years studying to be a public relations specialist if you already have a high school diploma.

CAREER DESCRIPTION: Public Relations Specialist

Public Relations Specialist video from the State of New Jersey Dept. of Labor and Workforce Development

In general, public relations specialists engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media. They also may prepare and arrange displays, and make speeches.

Public relations specialists respond to requests for data from the media or designate another appropriate spokesperson or data source. They also arrange public appearances or exhibits for clients to increase product and service awareness and to promote goodwill. Equally important, public relations specialists have to talk with other managers to pinpoint trends and key group interests and concerns or to furnish advice on business decisions. They are often called upon to ready or edit organizational publications for internal and external audiences, including employee newsletters and stockholders' reports. Finally, public relations specialists talk with production and support personnel to produce or direct production of advertisements and promotions.

Every day, public relations specialists are expected to be able to listen to and understand others in meetings. They need to articulate ideas and problems. It is also important that they speak clearly.

It is important for public relations specialists to establish and maintain cooperative relationships with representatives of community and public interest groups. They are often called upon to study the objectives, promotional policies and needs of organizations to optimize public relations strategies that will influence public opinion or promote concepts, products and services. They also confer with advertising agencies or staff to organize promotional campaigns in all types of media for products, organizations, or individuals. They are sometimes expected to formulate and direct development and communication of informational programs to maintain favorable public and stockholder perceptions of an organization's accomplishments and agenda. Somewhat less frequently, public relations specialists are also expected to purchase advertising space and time as used to promote client's product or agenda.

Public relations specialists sometimes are asked to formulate and conduct market and public opinion research to test products or decide on potential for product success, communicating results to client or management. They also have to be able to ready and deliver speeches to further public relations objectives and talk with production and support personnel to produce or direct production of advertisements and promotions. And finally, they sometimes have to ready or edit organizational publications for internal and external audiences, including employee newsletters and stockholders' reports.

Like many other jobs, public relations specialists must be reliable and be thorough and dependable.

Similar jobs with educational opportunities in Nashville-Davidson include:

  • Art Director. Formulate design concepts and presentation approaches, and direct workers engaged in art work, layout design, and copy writing for visual communications media, such as magazines, books, and packaging.
  • Copy Writer. Write advertising copy for use by publication or broadcast media to promote sale of goods and services.
  • Interpreter. Translate or interpret written, oral, or sign language text into another language for others.

EDUCATIONAL OPPORTUNITIES: Public Relations Specialist Training

Lipscomb University - Nashville, TN

Lipscomb University, One University Park Drive, Nashville, TN 37204-3951. Lipscomb University is a small university located in Nashville, Tennessee. It is a private not-for-profit school with primarily 4-year or above programs. It has 3,054 students and an admission rate of 75%. Lipscomb University has a bachelor's degree program in Public Relations/Image Management which graduated eight students in 2008.

Trevecca Nazarene University - Nashville, TN

Trevecca Nazarene University, 333 Murfreesboro Rd, Nashville, TN 37210. Trevecca Nazarene University is a small university located in Nashville, Tennessee. It is a private not-for-profit school with primarily 4-year or above programs. It has 2,366 students and an admission rate of 68%. Trevecca Nazarene University has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric which graduated six students in 2008.

Belmont University - Nashville, TN

Belmont University, 1900 Belmont Blvd, Nashville, TN 37212-3757. Belmont University is a small university located in Nashville, Tennessee. It is a private not-for-profit school with primarily 4-year or above programs. It has 5,075 students and an admission rate of 63%. Belmont University has 2 areas of study related to Public Relations Specialist. They are:

  • Communication Studies/Speech Communication and Rhetoric, bachelor's degree.
  • Public Relations/Image Management, bachelor's degree.

Vanderbilt University - Nashville, TN

Vanderbilt University, 2101 West End Avenue, Nashville, TN 37240. Vanderbilt University is a large university located in Nashville, Tennessee. It is a private not-for-profit school with primarily 4-year or above programs. It has 12,093 students and an admission rate of 25%. Vanderbilt University has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric which graduated five students in 2008.

CERTIFICATIONS

Certified Special Events Professional: The CSEP designation is the hallmark of professional achievement in the special events industry.

For more information, see the International Special Events Society website.

Certified Speaking Professional: The Certified Speaking Professional (CSP) designation, conferred by the National Speakers Association and the International Federation for Professional Speakers, is the speaking profession's international measure of professional platform skill.

For more information, see the National Speakers Association website.

Accreditation in Public Relations: APR certification proves you have successfully demonstrated competency in the knowledge, skills and abilities required to practice public relations effectively in today's business arena.

For more information, see the Public Relations Society of America website.

Certified Recycling Systems Professional: Earning this certification shows your employer and your colleagues that you are committed to only the highest standards in our industry.

For more information, see the Solid Waste Association of North America website.

LOCATION INFORMATION: Nashville-Davidson, Tennessee

Nashville-Davidson, Tennessee
Nashville-Davidson, Tennessee photo by Kaldari

Nashville-Davidson is located in Williamson County, Tennessee. It has a population of over 596,462, which has grown by 9.3% over the last ten years. The cost of living index in Nashville-Davidson, 86, is well below the national average. New single-family homes in Nashville-Davidson are priced at $196,100 on average, which is well above the state average. In 2008, 1,483 new homes were constructed in Nashville-Davidson, down from 3,070 the previous year.

The three big industries for women in Nashville-Davidson are health care, educational services, and accommodation and food services. For men, it is construction, health care, and professional, scientific, and technical services. The average travel time to work is about 23 minutes. More than 29.7% of Nashville-Davidson residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 10.0%, is higher than the state average.

The percentage of Nashville-Davidson residents that are affiliated with a religious congregation, 55.2%, is more than both the national and state average. The most common religious groups are the Southern Baptist Convention, the Catholic Church and the United Methodist Church.