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Career and Education Opportunities for Marketing Managers in Tennessee

Tennessee has a population of 6,296,254, which has grown by 10.67% in the last 10 years. Nicknamed the "Volunteer State," its capital is Nashville, though its biggest city is Memphis.

About 3,210 people are currently employed as marketing managers in Tennessee. By 2016, this is expected to grow 13% to about 3,640 people employed. This is better than the national trend for marketing managers, which sees this job pool growing by about 12.5% over the next eight years. Marketing managers generally determine the demand for products and services offered by a firm and its competitors and identify potential customers.

The income of a marketing manager is about $35 hourly or $74,470 yearly on average in Tennessee. In the U.S. as a whole, their income is about $52 hourly or $108,580 annually on average. Marketing managers earn more than people working in the category of Marketing and Advertising generally in Tennessee and more than people in the Marketing and Advertising category nationally. People working as marketing managers can fill a number of jobs, such as: fashion marketer, business development manager, and marketing planner.

In 2008, there were a total of 3,759,569 jobs in Tennessee. The average annual income was $34,833 in 2008, up from $34,156 the previous year. The unemployment rate in Tennessee was 10.5% in 2009, which has grown by 3.8% since the previous year. About 19.6% of Tennessee residents have college degrees, which is lower than the national average.

The top industries in Tennessee include bakeries manufacturing, bread product manufacturing, and commercial bakeries. Notable tourist attractions include the Delta Axis, the Memphis City Government, and the National Civil Rights Museum.

CITIES WITH Marketing Manager OPPORTUNITIES IN Tennessee


JOB DESCRIPTION: Marketing Manager

Marketing Manager video from the State of New Jersey Dept. of Labor and Workforce Development

In general, marketing managers determine the demand for products and services offered by a firm and its competitors and identify potential customers. They also develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied.

Every day, marketing managers are expected to be able to articulate ideas and problems. They need to think through problems and come up with general rules. It is also important that they listen to and understand others in meetings.

Similar jobs with educational opportunities in Tennessee include:

  • Advertising Manager. Plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
  • Chief Executive Officer. Determine and formulate policies and provide the overall direction of companies or private and public sector organizations within the guidelines set up by a board of directors or similar governing body. Plan, direct, or coordinate operational activities at the highest level of management with the help of subordinate executives and staff managers.
  • Public Relations Manager. Plan and direct public relations programs designed to create and maintain a favorable public image for employer or client; or if engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations.
  • Sales Manager. Direct the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

LOCATION INFORMATION: Tennessee

Tennessee
Tennessee photo by Aviator31

Tennessee has a population of 6,296,254, which has grown by 10.67% in the last 10 years. Nicknamed the "Volunteer State," its capital is Nashville, though its largest city is Memphis. In 2008, there were a total of 3,759,569 jobs in Tennessee. The average annual income was $34,833 in 2008, up from $34,156 the previous year. The unemployment rate in Tennessee was 10.5% in 2009, which has grown by 3.8% since the previous year. Roughly 19.6% of Tennessee residents have college degrees, which is lower than the national average.

The top industries in Tennessee include bakeries manufacturing, bread product manufacturing, and commercial bakeries. Notable tourist destinations include the Mississippi River Museum, the Magevney House, and the National Civil Rights Museum.