Career and Education Opportunities for Advertising Agents in Knoxville, Tennessee
There are many career and education opportunities for advertising agents in the Knoxville, Tennessee area. About 2,700 people are currently employed as advertising agents in Tennessee. By 2016, this is expected to grow 21% to 3,280 people employed. This is better than the nation as a whole, where employment opportunities for advertising agents are expected to grow by about 7.2%. In general, advertising agents sell or solicit advertising, including graphic art, advertising space in publications, custom made signs, or TV and radio advertising time.
Advertising agents earn approximately $17 per hour or $36,480 per year on average in Tennessee. Nationally they average about $20 hourly or $43,480 yearly. Compared with people working in the overall category of Sales and Clerical, people working as advertising agents in Tennessee earn less. They earn more than people working in the overall category of Sales and Clerical nationally.
There are two schools within twenty-five miles of Knoxville where you can study to be an advertising agent, among fifteen schools of higher education total in the Knoxville area. Given that the most common education level for advertising agents is a Bachelor's degree, it will take about four years to learn to be an advertising agent if you already have a high school diploma.
CAREER DESCRIPTION: Advertising Agent
In general, advertising agents sell or solicit advertising, including graphic art, advertising space in publications, custom made signs, or TV and radio advertising time. They also may obtain leases for outdoor advertising sites or persuade retailer to use sales promotion display items.
Advertising agents explain to clients how specific types of advertising will help promote their products or services in the most effective way possible. They also furnish clients with estimates of the costs of advertising products or services. Equally important, advertising agents have to locate and contact potential clients to propose advertising services. They are often called upon to draw up contracts for advertising work, and collect payments due. They are expected to obtain and study data related to clients' products and business practices to propose effective sales presentations and appropriate product assistance. Finally, advertising agents attend sales meetings, industry trade shows, and training seminars to gather data, promote products, expand network of contacts, and increase knowledge.
Every day, advertising agents are expected to be able to articulate ideas and problems. They need to understand what others are saying to them even in a noisy environment. It is also important that they speak clearly.
It is important for advertising agents to decide on advertising medium to be used, and make ready sample advertisements within the selected medium for presentation to clients. They are often called upon to gather all relevant material for bid processes, and direct bidding and contract approval. Somewhat less frequently, advertising agents are also expected to process all correspondence and paperwork pertaining to accounts.
Advertising agents sometimes are asked to maintain assigned account bases while developing new accounts. and write sales outlines for use by staff. And finally, they sometimes have to write sales outlines for use by staff.
Like many other jobs, advertising agents must be persistant in the face of problems and impediments and have an achievement oriented outlook with an eye towards personal and professional growth.
Similar jobs with educational opportunities in Knoxville include:
- Retail Sales Manager. Directly supervise sales workers in a retail establishment or department. Duties may include management functions, such as purchasing, budgeting, and personnel work, in addition to supervisory duties.
- Retail Salesman. Sell merchandise, such as furniture, motor vehicles, or apparel in a retail establishment.
- Telemarketer. Solicit orders for goods or services over the telephone.
- Wholesale and Manufacturing Sales Representative. Sell goods for wholesalers or manufacturers to businesses or groups of individuals. Work requires substantial knowledge of items sold.
EDUCATIONAL OPPORTUNITIES: Advertising Agent Training
Carson-Newman College - Jefferson City, TN
Carson-Newman College, 1646 S Russell Ave, Jefferson City, TN 37760. Carson-Newman College is a small college located in Jefferson City, Tennessee. It is a private not-for-profit school with primarily 4-year or above programs. It has 2,032 students and an admission rate of 71%. Carson-Newman College has a bachelor's degree program in Advertising which graduated two students in 2008.
The University of Tennessee - Knoxville, TN
The University of Tennessee, Circle Park, Knoxville, TN 37996. The University of Tennessee is a large university located in Knoxville, Tennessee. It is a public school with primarily 4-year or above programs. It has 30,406 students and an admission rate of 71%. The University of Tennessee has a bachelor's degree program in Advertising which graduated seventy students in 2008.
Certified Sales Professional: The Certified Sales Professional (CSP) program gives a thorough understanding of consultative selling.
For more information, see the Manufacturers Representatives Educational Research Foundation website.
Certified Salesperson: The SMEI Certified Professional Salesperson program is ideal for professionals who are employed as a sales representatives, account managers, distributor representatives and business development personnel.
For more information, see the Sales & Marketing Executives International website.
LOCATION INFORMATION: Knoxville, Tennessee
Knoxville is located in Knox County, Tennessee. It has a population of over 184,802, which has grown by 6.3% in the past ten years. The cost of living index in Knoxville, 84, is well below the national average. New single-family homes in Knoxville are valued at $105,300 on average, which is well below the state average. In 2008, two hundred forty-one new homes were built in Knoxville, down from six hundred twenty-seven the previous year.
The three big industries for women in Knoxville are health care, educational services, and accommodation and food services. For men, it is educational services, construction, and accommodation and food services. The average travel time to work is about 20 minutes. More than 24.6% of Knoxville residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 9.5%, is higher than the state average.
The unemployment rate in Knoxville is 9.0%, which is less than Tennessee's average of 10.2%.
The percentage of Knoxville residents that are affiliated with a religious congregation, 62.0%, is more than both the national and state average. Lincoln Park United Methodist Church, Springhill Baptist Church and Lincoln Park Baptist Church are all churches located in Knoxville. The largest religious groups are the Southern Baptist Convention, the United Methodist Church and the Catholic Church.
Knoxville is home to the Eastern State Hospital Farm and the Berry Hall as well as Volunteer Park and Neyland Stadium. Shopping malls in the area include Clinton Plaza Shopping Center, Walker Springs Plaza Shopping Center and Northgate Plaza Shopping Center. Visitors to Knoxville can choose from Homewood Suites Knoxville West, Days Inn and Days Inn Knoxville West for temporary stays in the area.