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Career and Education Opportunities for Market Research Analysts in Knoxville, Tennessee

There is a wide variety of career and education opportunities for market research analysts in the Knoxville, Tennessee area. There are currently 1,130 jobs for market research analysts in Tennessee and this is projected to grow 19% to 1,340 jobs by 2016. This is not quite as good as the national trend for market research analysts, which sees this job pool growing by about 28.1% over the next eight years. In general, market research analysts research market conditions in local, regional, or national areas to determine potential sales of a product or service.

A person working as a market research analyst can expect to earn about $21 hourly or $43,700 annually on average in Tennessee and about $29 per hour or $61,070 yearly on average in the U.S. as a whole. Compared with people working in the overall category of Social Sciences, people working as market research analysts in Tennessee earn less. They earn less than people working in the overall category of Social Sciences nationally. Market research analysts work in a variety of jobs, including: marketing support specialist, advertising analyst, and business development analyst.

There are fifteen schools of higher education in the Knoxville area, including three within twenty-five miles of Knoxville where you can get a degree to start your career as a market research analyst. Market research analysts usually hold a Bachelor's degree, so it will take about four years to learn to be a market research analyst if you already have a high school diploma.

CAREER DESCRIPTION: Market Research Analyst

Market Research Analyst video from the State of New Jersey Dept. of Labor and Workforce Development

In general, market research analysts research market conditions in local, regional, or national areas to determine potential sales of a product or service. They also may gather information on competitors, prices, and methods of marketing and distribution.

Market research analysts ready reports of findings, illustrating data graphically and translating complex findings into written text. They also monitor industry statistics and follow trends in trade literature. Equally important, market research analysts have to collect and analyze data on customer demographics and buying habits to pinpoint potential markets and factors affecting product demand. They are often called upon to gather data on competitors and analyze their prices and methods of marketing and distribution. They are expected to seek and furnish data to help companies decide on their position in the marketplace. Finally, market research analysts attend conferences to furnish management with data and proposals concerning the promotion and pricing of a company's products or services.

Every day, market research analysts are expected to be able to articulate ideas and problems. They need to listen to and understand others in meetings. It is also important that they write clearly and communicate well.

It is important for market research analysts to measure the effectiveness of marketing and communications programs and strategies. They are often called upon to design and implement processes for identifying advertising needs. They also direct trained survey interviewers. Somewhat less frequently, market research analysts are also expected to attend conferences to furnish management with data and proposals concerning the promotion and pricing of a company's products or services.

And finally, they sometimes have to measure and assess customer and employee satisfaction.

Like many other jobs, market research analysts must have exceptional integrity and be able to absorb the factors involved and a problem and provide a well thought out solution.

Similar jobs with educational opportunities in Knoxville include:

  • Economist. Conduct research, prepare reports, or formulate plans to aid in solution of economic problems arising from production and distribution of goods and services. May collect and process economic and statistical data using econometric and sampling techniques.
  • Geographic Information Systems Analyst. Study nature and use of areas of earth's surface, relating and interpreting interactions of physical and cultural phenomena. Conduct research on physical aspects of a region, including land forms, climates, soils, plants and animals, and conduct research on the spatial implications of human activities within a given area, including social characteristics, economic activities, and political organization, as well as researching interdependence between regions at scales ranging from local to global.
  • Historian. Research, analyze, and interpret the past as recorded in sources, such as government and institutional records, newspapers and other periodicals, photographs, and unpublished manuscripts, such as personal diaries and letters.
  • Industrial Psychologist. Apply principles of psychology to personnel, administration, and marketing problems. Activities may include policy planning; employee screening, training and development; and organizational development and analysis. May work with management to reorganize the work setting to improve worker productivity.
  • Market Survey Representative. Design or conduct surveys. May supervise interviewers who conduct the survey in person or over the telephone. May present survey results to client.
  • School Psychologist. Investigate processes of learning and teaching and develop psychological principles and techniques applicable to educational problems.
  • Urban Planner. Develop comprehensive plans and programs for use of land and physical facilities of local jurisdictions, such as towns, cities, and metropolitan areas.

EDUCATIONAL OPPORTUNITIES: Market Research Analyst Training

Maryville College - Maryville, TN

Maryville College, 502 E Lamar Alexander Pky, Maryville, TN 37804-5907. Maryville College is a small college located in Maryville, Tennessee. It is a private not-for-profit school with primarily 4-year or above programs. It has 1,114 students and an admission rate of 75%. Maryville College has a bachelor's degree program in Economics.

Carson-Newman College - Jefferson City, TN

Carson-Newman College, 1646 S Russell Ave, Jefferson City, TN 37760. Carson-Newman College is a small college located in Jefferson City, Tennessee. It is a private not-for-profit school with primarily 4-year or above programs. It has 2,032 students and an admission rate of 71%. Carson-Newman College has 3 areas of study related to Market Research Analyst. They are:

  • Economics, bachelor's degree.
  • International Economics, bachelor's degree.
  • Business/Managerial Economics, bachelor's degree which graduated 1 student in 2008.

The University of Tennessee - Knoxville, TN

The University of Tennessee, Circle Park, Knoxville, TN 37996. The University of Tennessee is a large university located in Knoxville, Tennessee. It is a public school with primarily 4-year or above programs. It has 30,406 students and an admission rate of 71%. The University of Tennessee has 2 areas of study related to Market Research Analyst. They are:

  • Economics, bachelor's degree which graduated 5 students in 2008.
  • Business/Managerial Economics, bachelor's degree, master's degree, and doctor's degree which graduated thirteen, seven, and one students respectively in 2008.

CERTIFICATIONS

Fiscal Services - Accelerated Package: Fiscal Services - Accelerated Package course list: Better Requests for Proposals for Better Projects; Continuous Improvement Through Monitoring; Contracting; New Coding System for the 21st Century; Procurement; and Writing Winning Grant Proposals.

For more information, see the Dynamic Works Institute website.

LOCATION INFORMATION: Knoxville, Tennessee

Knoxville, Tennessee
Knoxville, Tennessee photo by Huntster

Knoxville is located in Knox County, Tennessee. It has a population of over 184,802, which has grown by 6.3% in the past ten years. The cost of living index in Knoxville, 84, is well below the national average. New single-family homes in Knoxville are valued at $105,300 on average, which is well below the state average. In 2008, two hundred forty-one new homes were built in Knoxville, down from six hundred twenty-seven the previous year.

The three big industries for women in Knoxville are health care, educational services, and accommodation and food services. For men, it is educational services, construction, and accommodation and food services. The average travel time to work is about 20 minutes. More than 24.6% of Knoxville residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 9.5%, is higher than the state average.

The unemployment rate in Knoxville is 9.0%, which is less than Tennessee's average of 10.2%.

The percentage of Knoxville residents that are affiliated with a religious congregation, 62.0%, is more than both the national and state average. Lincoln Park United Methodist Church, Springhill Baptist Church and Lincoln Park Baptist Church are all churches located in Knoxville. The largest religious groups are the Southern Baptist Convention, the United Methodist Church and the Catholic Church.

Knoxville is home to the Eastern State Hospital Farm and the Berry Hall as well as Volunteer Park and Neyland Stadium. Shopping malls in the area include Clinton Plaza Shopping Center, Walker Springs Plaza Shopping Center and Northgate Plaza Shopping Center. Visitors to Knoxville can choose from Homewood Suites Knoxville West, Days Inn and Days Inn Knoxville West for temporary stays in the area.