Career and Education Opportunities for Copy Writers in Knoxville, Tennessee
There are many career and education opportunities for copy writers in the Knoxville, Tennessee area. About 2,580 people are currently employed as copy writers in Tennessee. By 2016, this is expected to grow 15% to about 2,950 people employed. This is better than the national trend for copy writers, which sees this job pool growing by about 14.8% over the next eight years. In general, copy writers write advertising copy for use by publication or broadcast media to promote sale of goods and services.
Income for copy writers is about $19 hourly or $39,600 annually on average in Tennessee. Nationally, their income is about $25 hourly or $53,070 yearly. Earnings for copy writers are not quite as good as earnings in the general category of Writing and Editing in Tennessee and not quite as good as general Writing and Editing category earnings nationally. People working as copy writers can fill a number of jobs, such as: writer, web content writer, and advertising copy writer.
There are two schools within twenty-five miles of Knoxville where you can study to be a copy writer, among fifteen schools of higher education total in the Knoxville area. The most common level of education for copy writers is a Bachelor's degree. You can expect to spend about four years studying to be a copy writer if you already have a high school diploma.
CAREER DESCRIPTION: Copy Writer
In general, copy writers write advertising copy for use by publication or broadcast media to promote sale of goods and services.
Copy writers present drafts and concepts to clients. They also write advertising copy for use by publication, broadcast or internet media to promote the sale of goods and services. Equally important, copy writers have to edit or rewrite existing copy as needed, and submit copy for approval by supervisor. They are often called upon to confer with sales, media and marketing representatives to obtain data on product or service and consider style and length of advertising copy. They are expected to talk with clients about the product, advertising themes and methods, and any changes that should be made in advertising copy. Finally, copy writers write articles and other related informative, marketing and promotional material.
Every day, copy writers are expected to be able to read and understand documents and reports. They need to write clearly and communicate well.
It is important for copy writers to design advertising campaigns for a wide range of clients, working with an advertising agency's creative director and art director to establish the best way to present advertising data. They are often called upon to invent names for products and write the slogans that appear on packaging, brochures and other promotional material. Somewhat less frequently, copy writers are also expected to conduct research and interviews to establish which of a product's selling features should be promoted.
Copy writers sometimes are asked to vary language and tone of messages on the basis of product and medium. They also have to be able to inspect advertising trends and other data regarding marketing of goods and services to establish the best way to promote products And finally, they sometimes have to design advertising campaigns for a wide range of clients, working with an advertising agency's creative director and art director to establish the best way to present advertising data.
Like many other jobs, copy writers must be thorough and dependable and be reliable.
Similar jobs with educational opportunities in Knoxville include:
- Editorial Specialist. Perform variety of editorial duties, such as laying out, indexing, and revising content of written materials, in preparation for final publication.
- Public Relations Specialist. Engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media. May prepare and arrange displays, and make speeches.
- Radio and Television Announcer. Talk on radio or television. May interview guests, act as master of ceremonies, read news flashes, identify station by giving call letters, or announce song title and artist.
- Technical Writer. Write technical materials, such as equipment manuals, appendices, or operating and maintenance instructions. May assist in layout work.
- Writer. Create original written works.
EDUCATIONAL OPPORTUNITIES: Copy Writer Training
Carson-Newman College - Jefferson City, TN
Carson-Newman College, 1646 S Russell Ave, Jefferson City, TN 37760. Carson-Newman College is a small college located in Jefferson City, Tennessee. It is a private not-for-profit school with primarily 4-year or above programs. It has 2,032 students and an admission rate of 71%. Carson-Newman College has 2 areas of study related to Copy Writer. They are:
- Communication Studies/Speech Communication and Rhetoric, bachelor's degree.
- Mass Communication/Media Studies, bachelor's degree.
The University of Tennessee - Knoxville, TN
The University of Tennessee, Circle Park, Knoxville, TN 37996. The University of Tennessee is a large university located in Knoxville, Tennessee. It is a public school with primarily 4-year or above programs. It has 30,406 students and an admission rate of 71%. The University of Tennessee has 2 areas of study related to Copy Writer. They are:
- Communication Studies/Speech Communication and Rhetoric, bachelor's degree, master's degree, and doctor's degree which graduated 105, eighteen, and two students respectively in 2008.
- Journalism, bachelor's degree which graduated 3 students in 2008.
Fiscal Services - Accelerated Package: Fiscal Services - Accelerated Package course list: Better Requests for Proposals for Better Projects; Continuous Improvement Through Monitoring; Contracting; New Coding System for the 21st Century; Procurement; and Writing Winning Grant Proposals.
For more information, see the Dynamic Works Institute website.
LOCATION INFORMATION: Knoxville, Tennessee
Knoxville is located in Knox County, Tennessee. It has a population of over 184,802, which has grown by 6.3% in the past ten years. The cost of living index in Knoxville, 84, is well below the national average. New single-family homes in Knoxville are valued at $105,300 on average, which is well below the state average. In 2008, two hundred forty-one new homes were built in Knoxville, down from six hundred twenty-seven the previous year.
The three big industries for women in Knoxville are health care, educational services, and accommodation and food services. For men, it is educational services, construction, and accommodation and food services. The average travel time to work is about 20 minutes. More than 24.6% of Knoxville residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 9.5%, is higher than the state average.
The unemployment rate in Knoxville is 9.0%, which is less than Tennessee's average of 10.2%.
The percentage of Knoxville residents that are affiliated with a religious congregation, 62.0%, is more than both the national and state average. Lincoln Park United Methodist Church, Springhill Baptist Church and Lincoln Park Baptist Church are all churches located in Knoxville. The largest religious groups are the Southern Baptist Convention, the United Methodist Church and the Catholic Church.
Knoxville is home to the Eastern State Hospital Farm and the Berry Hall as well as Volunteer Park and Neyland Stadium. Shopping malls in the area include Clinton Plaza Shopping Center, Walker Springs Plaza Shopping Center and Northgate Plaza Shopping Center. Visitors to Knoxville can choose from Homewood Suites Knoxville West, Days Inn and Days Inn Knoxville West for temporary stays in the area.