Career and Education Opportunities for Public Relations Specialists in Knoxville, Tennessee
Public relations specialist career and educational opportunities abound in Knoxville, Tennessee. About 2,170 people are currently employed as public relations specialists in Tennessee. By 2016, this is expected to grow 15% to 2,500 people employed. This is not quite as good as the nation as a whole, where employment opportunities for public relations specialists are expected to grow by about 24.0%. In general, public relations specialists engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media.
A person working as a public relations specialist can expect to earn about $19 hourly or $40,380 yearly on average in Tennessee and about $24 hourly or $51,280 annually on average in the U.S. as a whole. People working as public relations specialists can fill a number of jobs, such as: public relations account executive, account executive, and community relations manager.
There are fifteen schools of higher education in the Knoxville area, including two within twenty-five miles of Knoxville where you can get a degree to start your career as a public relations specialist. The most common level of education for public relations specialists is a Bachelor's degree. It will take about four years to learn to be a public relations specialist if you already have a high school diploma.
CAREER DESCRIPTION: Public Relations Specialist
In general, public relations specialists engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media. They also may prepare and arrange displays, and make speeches.
Public relations specialists respond to requests for data from the media or designate another appropriate spokesperson or data source. They also arrange public appearances or exhibits for clients to increase product and service awareness and to promote goodwill. Equally important, public relations specialists have to talk with other managers to pinpoint trends and key group interests and concerns or to furnish advice on business decisions. They are often called upon to ready or edit organizational publications for internal and external audiences, including employee newsletters and stockholders' reports. Finally, public relations specialists talk with production and support personnel to produce or direct production of advertisements and promotions.
Every day, public relations specialists are expected to be able to listen to and understand others in meetings. They need to articulate ideas and problems. It is also important that they speak clearly.
It is important for public relations specialists to establish and maintain cooperative relationships with representatives of community and public interest groups. They are often called upon to study the objectives, promotional policies and needs of organizations to optimize public relations strategies that will influence public opinion or promote concepts, products and services. They also confer with advertising agencies or staff to organize promotional campaigns in all types of media for products, organizations, or individuals. They are sometimes expected to formulate and direct development and communication of informational programs to maintain favorable public and stockholder perceptions of an organization's accomplishments and agenda. Somewhat less frequently, public relations specialists are also expected to purchase advertising space and time as used to promote client's product or agenda.
Public relations specialists sometimes are asked to formulate and conduct market and public opinion research to test products or decide on potential for product success, communicating results to client or management. They also have to be able to ready and deliver speeches to further public relations objectives and talk with production and support personnel to produce or direct production of advertisements and promotions. And finally, they sometimes have to ready or edit organizational publications for internal and external audiences, including employee newsletters and stockholders' reports.
Like many other jobs, public relations specialists must be reliable and be thorough and dependable.
Similar jobs with educational opportunities in Knoxville include:
- Art Director. Formulate design concepts and presentation approaches, and direct workers engaged in art work, layout design, and copy writing for visual communications media, such as magazines, books, and packaging.
- Copy Writer. Write advertising copy for use by publication or broadcast media to promote sale of goods and services.
- Interpreter. Translate or interpret written, oral, or sign language text into another language for others.
EDUCATIONAL OPPORTUNITIES: Public Relations Specialist Training
Carson-Newman College - Jefferson City, TN
Carson-Newman College, 1646 S Russell Ave, Jefferson City, TN 37760. Carson-Newman College is a small college located in Jefferson City, Tennessee. It is a private not-for-profit school with primarily 4-year or above programs. It has 2,032 students and an admission rate of 71%. Carson-Newman College has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric.
The University of Tennessee - Knoxville, TN
The University of Tennessee, Circle Park, Knoxville, TN 37996. The University of Tennessee is a large university located in Knoxville, Tennessee. It is a public school with primarily 4-year or above programs. It has 30,406 students and an admission rate of 71%. The University of Tennessee has 2 areas of study related to Public Relations Specialist. They are:
- Communication Studies/Speech Communication and Rhetoric, bachelor's degree, master's degree, and doctor's degree which graduated 105, eighteen, and two students respectively in 2008.
- Public Relations/Image Management, bachelor's degree which graduated 51 students in 2008.
Certified Special Events Professional: The CSEP designation is the hallmark of professional achievement in the special events industry.
For more information, see the International Special Events Society website.
Certified Speaking Professional: The Certified Speaking Professional (CSP) designation, conferred by the National Speakers Association and the International Federation for Professional Speakers, is the speaking profession's international measure of professional platform skill.
For more information, see the National Speakers Association website.
Accreditation in Public Relations: APR certification proves you have successfully demonstrated competency in the knowledge, skills and abilities required to practice public relations effectively in today's business arena.
For more information, see the Public Relations Society of America website.
Certified Recycling Systems Professional: Earning this certification shows your employer and your colleagues that you are committed to only the highest standards in our industry.
For more information, see the Solid Waste Association of North America website.
LOCATION INFORMATION: Knoxville, Tennessee
Knoxville is located in Knox County, Tennessee. It has a population of over 184,802, which has grown by 6.3% in the past ten years. The cost of living index in Knoxville, 84, is well below the national average. New single-family homes in Knoxville are valued at $105,300 on average, which is well below the state average. In 2008, two hundred forty-one new homes were built in Knoxville, down from six hundred twenty-seven the previous year.
The three big industries for women in Knoxville are health care, educational services, and accommodation and food services. For men, it is educational services, construction, and accommodation and food services. The average travel time to work is about 20 minutes. More than 24.6% of Knoxville residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 9.5%, is higher than the state average.
The unemployment rate in Knoxville is 9.0%, which is less than Tennessee's average of 10.2%.
The percentage of Knoxville residents that are affiliated with a religious congregation, 62.0%, is more than both the national and state average. Lincoln Park United Methodist Church, Springhill Baptist Church and Lincoln Park Baptist Church are all churches located in Knoxville. The largest religious groups are the Southern Baptist Convention, the United Methodist Church and the Catholic Church.
Knoxville is home to the Eastern State Hospital Farm and the Berry Hall as well as Volunteer Park and Neyland Stadium. Shopping malls in the area include Clinton Plaza Shopping Center, Walker Springs Plaza Shopping Center and Northgate Plaza Shopping Center. Visitors to Knoxville can choose from Homewood Suites Knoxville West, Days Inn and Days Inn Knoxville West for temporary stays in the area.