Career and Education Opportunities for Market Research Analysts in Clarksville, Tennessee
Many educational and employment opportunities exist for market research analysts in the Clarksville, Tennessee area. Currently, 1,130 people work as market research analysts in Tennessee. This is expected to grow by 19% to 1,340 people by 2016. This is not quite as good as the national trend for market research analysts, which sees this job pool growing by about 28.1% over the next eight years. In general, market research analysts research market conditions in local, regional, or national areas to determine potential sales of a product or service.
Market research analysts earn approximately $21 per hour or $43,700 annually on average in Tennessee. Nationally they average about $29 hourly or $61,070 per year. Earnings for market research analysts are not quite as good as earnings in the general category of Social Sciences in Tennessee and not quite as good as general Social Sciences category earnings nationally. Jobs in this field include: business development analyst, demographic analyst, and market analyst.
There are twelve schools of higher education in the Clarksville area, including one within twenty-five miles of Clarksville where you can get a degree to start your career as a market research analyst. Given that the most common education level for market research analysts is a Bachelor's degree, you can expect to spend about four years studying to be a market research analyst if you already have a high school diploma.
CAREER DESCRIPTION: Market Research Analyst
In general, market research analysts research market conditions in local, regional, or national areas to determine potential sales of a product or service. They also may gather information on competitors, prices, and methods of marketing and distribution.
Market research analysts ready reports of findings, illustrating data graphically and translating complex findings into written text. They also monitor industry statistics and follow trends in trade literature. Equally important, market research analysts have to collect and analyze data on customer demographics and buying habits to pinpoint potential markets and factors affecting product demand. They are often called upon to gather data on competitors and analyze their prices and methods of marketing and distribution. They are expected to seek and furnish data to help companies decide on their position in the marketplace. Finally, market research analysts attend conferences to furnish management with data and proposals concerning the promotion and pricing of a company's products or services.
Every day, market research analysts are expected to be able to articulate ideas and problems. They need to listen to and understand others in meetings. It is also important that they write clearly and communicate well.
It is important for market research analysts to measure the effectiveness of marketing and communications programs and strategies. They are often called upon to design and implement processes for identifying advertising needs. They also direct trained survey interviewers. Somewhat less frequently, market research analysts are also expected to attend conferences to furnish management with data and proposals concerning the promotion and pricing of a company's products or services.
And finally, they sometimes have to measure and assess customer and employee satisfaction.
Like many other jobs, market research analysts must have exceptional integrity and be able to absorb the factors involved and a problem and provide a well thought out solution.
Similar jobs with educational opportunities in Clarksville include:
- Economist. Conduct research, prepare reports, or formulate plans to aid in solution of economic problems arising from production and distribution of goods and services. May collect and process economic and statistical data using econometric and sampling techniques.
- Historian. Research, analyze, and interpret the past as recorded in sources, such as government and institutional records, newspapers and other periodicals, photographs, and unpublished manuscripts, such as personal diaries and letters.
- Industrial Psychologist. Apply principles of psychology to personnel, administration, and marketing problems. Activities may include policy planning; employee screening, training and development; and organizational development and analysis. May work with management to reorganize the work setting to improve worker productivity.
- Market Survey Representative. Design or conduct surveys. May supervise interviewers who conduct the survey in person or over the telephone. May present survey results to client.
- School Psychologist. Investigate processes of learning and teaching and develop psychological principles and techniques applicable to educational problems.
EDUCATIONAL OPPORTUNITIES: Market Research Analyst Training
Tennessee State University - Nashville, TN
Tennessee State University, 3500 John Merritt Blvd, Nashville, TN 37209-1561. Tennessee State University is a medium sized university located in Nashville, Tennessee. It is a public school with primarily 4-year or above programs. It has 8,005 students and an admission rate of 46%. Tennessee State University has a bachelor's degree program in Business/Managerial Economics which graduated twelve students in 2008.
Fiscal Services - Accelerated Package: Fiscal Services - Accelerated Package course list: Better Requests for Proposals for Better Projects; Continuous Improvement Through Monitoring; Contracting; New Coding System for the 21st Century; Procurement; and Writing Winning Grant Proposals.
For more information, see the Dynamic Works Institute website.
LOCATION INFORMATION: Clarksville, Tennessee
Clarksville is situated in Montgomery County, Tennessee. It has a population of over 119,735, which has grown by 15.7% in the past ten years. The cost of living index in Clarksville, 82, is well below the national average. New single-family homes in Clarksville cost $97,300 on average, which is well below the state average. In 2008, six hundred thirty-five new homes were built in Clarksville, down from 1,038 the previous year.
The top three industries for women in Clarksville are health care, educational services, and accommodation and food services. For men, it is construction, public administration, and accommodation and food services. The average commute to work is about 24 minutes. More than 19.8% of Clarksville residents have a bachelor's degree, which is lower than the state average. The percentage of residents with a graduate degree, 6.8%, is lower than the state average.
The unemployment rate in Clarksville is 8.8%, which is less than Tennessee's average of 10.2%.
The percentage of Clarksville residents that are affiliated with a religious congregation, 45.3%, is less than both the national and state average. Spring Creek Church, South Chapel and Saint John Baptist Church are among the churches located in Clarksville. The most common religious groups are the Southern Baptist Convention, the United Methodist Church and the Catholic Church.
Clarksville is home to the Industrial Historic District and the Trice Landing as well as Fairgrounds Park and New Providence Recreation Area. Shopping malls in the area include Governors Square Mall Shopping Center, Clarksville Square Shopping Center and Two Rivers Mall Shopping Center. Visitors to Clarksville can choose from Comfort Inn North, Hampton Inn Clarksville and Guesthouse Clarksville for temporary stays in the area.