Popular Careers

Career Development

Career development resources for aspiring professionals.

Career Change Center

Career change guides, tutorials and resources for professionals in transition.

Job Search Resources

Job search resources, websites, guides and directories for job seekers.


Career and Education Opportunities for Advertising Managers in Chattanooga, Tennessee

If you want to be an advertising manager, the Chattanooga, Tennessee area offers many opportunities both for education and employment. About 1,390 people are currently employed as advertising managers in Tennessee. By 2016, this is expected to grow 7% to 1,480 people employed. This is better than the nation as a whole, where employment opportunities for advertising managers are expected to shrink by about 1.7%. In general, advertising managers plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

A person working as an advertising manager can expect to earn about $28 hourly or $59,690 yearly on average in Tennessee and about $38 per hour or $80,220 per year on average in the U.S. as a whole. Incomes for advertising managers are not quite as good as in the overall category of Marketing and Advertising in Tennessee, and not quite as good as the overall Marketing and Advertising category nationally. People working as advertising managers can fill a number of jobs, such as: marketing manager, sales promotion manager, and account specialist.

There are twenty schools of higher education in the Chattanooga area, including four within twenty-five miles of Chattanooga where you can get a degree to start your career as an advertising manager. Advertising managers usually hold a Bachelor's degree, so you can expect to spend about four years studying to be an advertising manager if you already have a high school diploma.

CAREER DESCRIPTION: Advertising Manager

Advertising Manager video from the State of New Jersey Dept. of Labor and Workforce Development

In general, advertising managers plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Advertising managers talk with department heads or staff to consider topics such as contracts, selection of advertising media, or product to be advertised. They also read trade journals and professional literature to stay informed on trends and changes that affect media planning. Equally important, advertising managers have to gather and organize data to develop advertising campaigns. They are often called upon to formulate and ready advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments and advertising agencies. Finally, advertising managers ready and negotiate advertising and sales contracts.

Every day, advertising managers are expected to be able to think creatively about the ideas of others. They need to articulate ideas and problems. It is also important that they listen to and understand others in meetings.

It is important for advertising managers to inspect layouts and advertising copy and edit scripts, audio and video tapes, and other promotional material for adherence to given requirements. They are often called upon to identify and design contacts for promotional campaigns and industry programs that meet identified buyer targets such as dealers or consumers. They also direct efforts of departments, such as sales and research. They are sometimes expected to ready budgets and submit estimates for program costs as part of campaign plan development. Somewhat less frequently, advertising managers are also expected to identify and design contacts for promotional campaigns and industry programs that meet identified buyer targets such as dealers or consumers.

They also have to be able to direct and schedule product research and development And finally, they sometimes have to assemble and communicate with a strong, diverse coalition of organizations or public figures, securing their cooperation, support and action, to further campaign goals.

Like many other jobs, advertising managers must be thorough and dependable and be reliable.

Similar jobs with educational opportunities in Chattanooga include:

  • Academic Director. Plan, direct, or coordinate research, instructional, student administration and services, and other educational activities at postsecondary institutions, including universities, and junior and community colleges.
  • Educational Program Director. Plan, direct, or coordinate the academic, clerical, or auxiliary activities of public or private elementary or secondary level schools.
  • Marketing Manager. Determine the demand for products and services offered by a firm and its competitors and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
  • Public Relations Manager. Plan and direct public relations programs designed to create and maintain a favorable public image for employer or client; or if engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations.
  • Sales Manager. Direct the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

EDUCATIONAL OPPORTUNITIES: Advertising Manager Training

Tennessee Temple University - Chattanooga, TN

Tennessee Temple University, 1815 Union Ave, Chattanooga, TN 37404. Tennessee Temple University is a small university located in Chattanooga, Tennessee. It is a private not-for-profit school with primarily 4-year or above programs. It has 706 students and an admission rate of 24%. Tennessee Temple University has a bachelor's degree program in Marketing/Marketing Management which graduated one student in 2008.

Southern Adventist University - Collegedale, TN

Southern Adventist University, 4881 Taylor Cir, Collegedale, TN 37315-0370. Southern Adventist University is a small university located in Collegedale, Tennessee. It is a private not-for-profit school with primarily 4-year or above programs. It has 2,731 students and an admission rate of 70%. Southern Adventist University has 2 areas of study related to Advertising Manager. They are:

  • Advertising, bachelor's degree which graduated 2 students in 2008.
  • Marketing/Marketing Management, bachelor's degree and master's degree which graduated three and one students respectively in 2008.

Lee University - Cleveland, TN

Lee University, 1120 N Ocoee St, Cleveland, TN 37311. Lee University is a small university located in Cleveland, Tennessee. It is a private not-for-profit school with primarily 4-year or above programs. It has 4,147 students and an admission rate of 64%. Lee University has 2 areas of study related to Advertising Manager. They are:

  • Public Relations/Image Management, bachelor's degree.
  • Advertising, bachelor's degree.

Dalton State College - Dalton, GA

Dalton State College, 650 College Drive, Dalton, GA 30720-3797. Dalton State College is a small college located in Dalton, Georgia. It is a public school with primarily 4-year or above programs and has 4,892 students. Dalton State College has a bachelor's degree program in Marketing/Marketing Management which graduated five students in 2008.

CERTIFICATIONS

Manager of Quality/Organizational Excellence: The Certified Manager of Quality/Organizational Excellence is a professional who leads and champions process-improvement initiatives’ everywhere from small businesses to multinational corporations’ that can have regional or global focus in a variety of service and industrial settings.

For more information, see the American Society for Quality website.

Marketing Skills Certification: The third module, Marketing Skills Certification (MSC), is the professional certification examination of the Business Marketing Institute, the business-to-business marketing profession's most recognized professional certification standard for marketing managers.

For more information, see the Business Marketing Association website.

Business and Employer Services - Professional Certification: Professional certification exam for Business and Employer Services in workforce development.

For more information, see the Dynamic Works Institute website.

Certified Manager: Certified Manager certification is valued for the credibility and recognition it brings to managers and the organizations for which they work.

For more information, see the Institute of Certified Professional Managers website.

Certified Exporter: An individual who has earned the distinction of Certified Exporter® (CE®) has met the international trade industry's professional proficiency standard.

For more information, see the International Import Export Institute website.

Certified U.S. Export Compliance Officer: This comprehensive certification program was developed with the support of government and industry experts to specifically meet the industry demand for up-to-date, highly qualified personnel serving in the role of empowered official as an Export Compliance Officer.

For more information, see the International Import Export Institute website.

Certified ITAR Professional: A Certified ITAR Professional has demonstrated superior mastery of the International Traffic in Arms Regulations by successfully passing the industry examination on all aspects of the ITAR to gain this highest distinction as being ITAR certified.

For more information, see the International Import Export Institute website.

Program Management Professional: Project Management Institute's newest credential is specifically developed to acknowledge the qualifications of the professional who leads the coordinated management of multiple projects and ensures the ultimate success of a program.

For more information, see the Project Management Institute website.

Professional Certified Marketer: Being a top marketer means continually enhancing your skills as well as highlighting your accomplishments.

For more information, see the The American Marketing Association website.

LOCATION INFORMATION: Chattanooga, Tennessee

Chattanooga, Tennessee
Chattanooga, Tennessee photo by Avala

Chattanooga is situated in Hamilton County, Tennessee. It has a population of over 170,880, which has grown by 9.9% in the past ten years. The cost of living index in Chattanooga, 85, is well below the national average. New single-family homes in Chattanooga are priced at $141,100 on average, which is below the state average. In 2008, two hundred sixty-two new homes were built in Chattanooga, down from four hundred forty-one the previous year.

The top three industries for women in Chattanooga are health care, educational services, and finance and insurance. For men, it is construction, accommodation and food services, and health care. The average commute to work is about 20 minutes. More than 21.5% of Chattanooga residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 7.5%, is higher than the state average.

The unemployment rate in Chattanooga is 9.5%, which is less than Tennessee's average of 10.2%.

The percentage of Chattanooga residents that are affiliated with a religious congregation, 58.2%, is more than both the national and state average. Stuart Heights Baptist Church, Kings Point Church and Stanley United Methodist Church are some of the churches located in Chattanooga. The largest religious groups are the Southern Baptist Convention, the United Methodist Church and the Non-Charismatic Churches Independent.

Chattanooga is home to the Creeks Bend Golf Club and the Concord Golf Course as well as Warner Park and Ross Landing City Park. Shopping malls in the area include Northgate Mall, Northgate Crossing Shopping Center and Lee Plaza East Shopping Center. Visitors to Chattanooga can choose from Holiday Inn Express Hotel & Suites, Crystal Air Sport Motel and Hampton Inn Chattanooga I-75 North for temporary stays in the area.