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Career and Education Opportunities for Market Research Analysts in Chattanooga, Tennessee

There are many career and education opportunities for market research analysts in the Chattanooga, Tennessee area. Currently, 1,130 people work as market research analysts in Tennessee. This is expected to grow 19% to about 1,340 people by 2016. This is not quite as good as the national trend for market research analysts, which sees this job pool growing by about 28.1% over the next eight years. Market research analysts generally research market conditions in local, regional, or national areas to determine potential sales of a product or service.

Income for market research analysts is about $21 per hour or $43,700 annually on average in Tennessee. Nationally, their income is about $29 hourly or $61,070 per year. Compared with people working in the overall category of Social Sciences, people working as market research analysts in Tennessee earn less. They earn less than people working in the overall category of Social Sciences nationally. Jobs in this field include: marketer, marketing associate, and demographic analyst.

There are two schools within twenty-five miles of Chattanooga where you can study to be a market research analyst, among twenty schools of higher education total in the Chattanooga area. Given that the most common education level for market research analysts is a Bachelor's degree, you can expect to spend about four years studying to be a market research analyst if you already have a high school diploma.

CAREER DESCRIPTION: Market Research Analyst

Market Research Analyst video from the State of New Jersey Dept. of Labor and Workforce Development

In general, market research analysts research market conditions in local, regional, or national areas to determine potential sales of a product or service. They also may gather information on competitors, prices, and methods of marketing and distribution.

Market research analysts ready reports of findings, illustrating data graphically and translating complex findings into written text. They also monitor industry statistics and follow trends in trade literature. Equally important, market research analysts have to collect and analyze data on customer demographics and buying habits to pinpoint potential markets and factors affecting product demand. They are often called upon to gather data on competitors and analyze their prices and methods of marketing and distribution. They are expected to seek and furnish data to help companies decide on their position in the marketplace. Finally, market research analysts attend conferences to furnish management with data and proposals concerning the promotion and pricing of a company's products or services.

Every day, market research analysts are expected to be able to articulate ideas and problems. They need to listen to and understand others in meetings. It is also important that they write clearly and communicate well.

It is important for market research analysts to measure the effectiveness of marketing and communications programs and strategies. They are often called upon to design and implement processes for identifying advertising needs. They also direct trained survey interviewers. Somewhat less frequently, market research analysts are also expected to attend conferences to furnish management with data and proposals concerning the promotion and pricing of a company's products or services.

And finally, they sometimes have to measure and assess customer and employee satisfaction.

Like many other jobs, market research analysts must have exceptional integrity and be able to absorb the factors involved and a problem and provide a well thought out solution.

Similar jobs with educational opportunities in Chattanooga include:

  • Archaeologist. Conduct research to reconstruct record of past human life and culture from human remains, artifacts, and structures recovered through excavation, underwater recovery, or other means of discovery.
  • Economist. Conduct research, prepare reports, or formulate plans to aid in solution of economic problems arising from production and distribution of goods and services. May collect and process economic and statistical data using econometric and sampling techniques.
  • Historian. Research, analyze, and interpret the past as recorded in sources, such as government and institutional records, newspapers and other periodicals, photographs, and unpublished manuscripts, such as personal diaries and letters.
  • Industrial Psychologist. Apply principles of psychology to personnel, administration, and marketing problems. Activities may include policy planning; employee screening, training and development; and organizational development and analysis. May work with management to reorganize the work setting to improve worker productivity.
  • Market Survey Representative. Design or conduct surveys. May supervise interviewers who conduct the survey in person or over the telephone. May present survey results to client.
  • School Psychologist. Investigate processes of learning and teaching and develop psychological principles and techniques applicable to educational problems.

EDUCATIONAL OPPORTUNITIES: Market Research Analyst Training

Covenant College - Lookout Mountain, GA

Covenant College, 14049 Scenic Highway, Lookout Mountain, GA 30750-4164. Covenant College is a small college located in Lookout Mountain, Georgia. It is a private not-for-profit school with primarily 4-year or above programs. It has 1,343 students and an admission rate of 65%. Covenant College has a bachelor's degree program in Economics.

The University of Tennessee at Chattanooga - Chattanooga, TN

The University of Tennessee at Chattanooga, 615 McCallie Ave, Chattanooga, TN 37403-2598. The University of Tennessee at Chattanooga is a medium sized university located in Chattanooga, Tennessee. It is a public school with primarily 4-year or above programs. It has 9,807 students and an admission rate of 79%. The University of Tennessee at Chattanooga has a bachelor's degree program in Economics which graduated two students in 2008.

CERTIFICATIONS

Fiscal Services - Accelerated Package: Fiscal Services - Accelerated Package course list: Better Requests for Proposals for Better Projects; Continuous Improvement Through Monitoring; Contracting; New Coding System for the 21st Century; Procurement; and Writing Winning Grant Proposals.

For more information, see the Dynamic Works Institute website.

LOCATION INFORMATION: Chattanooga, Tennessee

Chattanooga, Tennessee
Chattanooga, Tennessee photo by Avala

Chattanooga is situated in Hamilton County, Tennessee. It has a population of over 170,880, which has grown by 9.9% in the past ten years. The cost of living index in Chattanooga, 85, is well below the national average. New single-family homes in Chattanooga are priced at $141,100 on average, which is below the state average. In 2008, two hundred sixty-two new homes were built in Chattanooga, down from four hundred forty-one the previous year.

The top three industries for women in Chattanooga are health care, educational services, and finance and insurance. For men, it is construction, accommodation and food services, and health care. The average commute to work is about 20 minutes. More than 21.5% of Chattanooga residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 7.5%, is higher than the state average.

The unemployment rate in Chattanooga is 9.5%, which is less than Tennessee's average of 10.2%.

The percentage of Chattanooga residents that are affiliated with a religious congregation, 58.2%, is more than both the national and state average. Stuart Heights Baptist Church, Kings Point Church and Stanley United Methodist Church are some of the churches located in Chattanooga. The largest religious groups are the Southern Baptist Convention, the United Methodist Church and the Non-Charismatic Churches Independent.

Chattanooga is home to the Creeks Bend Golf Club and the Concord Golf Course as well as Warner Park and Ross Landing City Park. Shopping malls in the area include Northgate Mall, Northgate Crossing Shopping Center and Lee Plaza East Shopping Center. Visitors to Chattanooga can choose from Holiday Inn Express Hotel & Suites, Crystal Air Sport Motel and Hampton Inn Chattanooga I-75 North for temporary stays in the area.