Career and Education Opportunities for Copy Writers in Chattanooga, Tennessee
Many educational and employment opportunities exist for copy writers in the Chattanooga, Tennessee area. There are currently 2,580 working copy writers in Tennessee; this should grow by 15% to about 2,950 working copy writers in the state by 2016. This is better than the national trend for copy writers, which sees this job pool growing by about 14.8% over the next eight years. Copy writers generally write advertising copy for use by publication or broadcast media to promote sale of goods and services.
Copy writers earn about $19 hourly or $39,600 per year on average in Tennessee and about $25 per hour or $53,070 annually on average nationally. Incomes for copy writers are not quite as good as in the overall category of Writing and Editing in Tennessee, and not quite as good as the overall Writing and Editing category nationally. Jobs in this field include: production director, account executive, and freelance copywriter.
The Chattanooga area is home to twenty schools of higher education, including four within twenty-five miles of Chattanooga where you can get a degree as a copy writer. The most common level of education for copy writers is a Bachelor's degree. You can expect to spend about four years training to become a copy writer if you already have a high school diploma.
CAREER DESCRIPTION: Copy Writer
In general, copy writers write advertising copy for use by publication or broadcast media to promote sale of goods and services.
Copy writers present drafts and concepts to clients. They also write advertising copy for use by publication, broadcast or internet media to promote the sale of goods and services. Equally important, copy writers have to edit or rewrite existing copy as needed, and submit copy for approval by supervisor. They are often called upon to confer with sales, media and marketing representatives to obtain data on product or service and consider style and length of advertising copy. They are expected to talk with clients about the product, advertising themes and methods, and any changes that should be made in advertising copy. Finally, copy writers write articles and other related informative, marketing and promotional material.
Every day, copy writers are expected to be able to read and understand documents and reports. They need to write clearly and communicate well.
It is important for copy writers to design advertising campaigns for a wide range of clients, working with an advertising agency's creative director and art director to establish the best way to present advertising data. They are often called upon to invent names for products and write the slogans that appear on packaging, brochures and other promotional material. Somewhat less frequently, copy writers are also expected to conduct research and interviews to establish which of a product's selling features should be promoted.
Copy writers sometimes are asked to vary language and tone of messages on the basis of product and medium. They also have to be able to inspect advertising trends and other data regarding marketing of goods and services to establish the best way to promote products And finally, they sometimes have to design advertising campaigns for a wide range of clients, working with an advertising agency's creative director and art director to establish the best way to present advertising data.
Like many other jobs, copy writers must be thorough and dependable and be reliable.
Similar jobs with educational opportunities in Chattanooga include:
- Editorial Specialist. Perform variety of editorial duties, such as laying out, indexing, and revising content of written materials, in preparation for final publication.
- Public Relations Specialist. Engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media. May prepare and arrange displays, and make speeches.
- Radio and Television Announcer. Talk on radio or television. May interview guests, act as master of ceremonies, read news flashes, identify station by giving call letters, or announce song title and artist.
- Technical Writer. Write technical materials, such as equipment manuals, appendices, or operating and maintenance instructions. May assist in layout work.
- Writer. Create original written works.
EDUCATIONAL OPPORTUNITIES: Copy Writer Training
The University of Tennessee at Chattanooga - Chattanooga, TN
The University of Tennessee at Chattanooga, 615 McCallie Ave, Chattanooga, TN 37403-2598. The University of Tennessee at Chattanooga is a medium sized university located in Chattanooga, Tennessee. It is a public school with primarily 4-year or above programs. It has 9,807 students and an admission rate of 79%. The University of Tennessee at Chattanooga has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric.
Lee University - Cleveland, TN
Lee University, 1120 N Ocoee St, Cleveland, TN 37311. Lee University is a small university located in Cleveland, Tennessee. It is a private not-for-profit school with primarily 4-year or above programs. It has 4,147 students and an admission rate of 64%. Lee University has 2 areas of study related to Copy Writer. They are:
- Communication Studies/Speech Communication and Rhetoric, bachelor's degree which graduated 4 students in 2008.
- Journalism, bachelor's degree.
Bryan College - Dayton, TN
Bryan College, 721 Bryan Drive, Dayton, TN 37321-7000. Bryan College is a small college located in Dayton, Tennessee. It is a private not-for-profit school with primarily 4-year or above programs and has an admission rate of 72%. Bryan College has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric which graduated twenty students in 2008.
Southern Adventist University - Collegedale, TN
Southern Adventist University, 4881 Taylor Cir, Collegedale, TN 37315-0370. Southern Adventist University is a small university located in Collegedale, Tennessee. It is a private not-for-profit school with primarily 4-year or above programs. It has 2,731 students and an admission rate of 70%. Southern Adventist University has 2 areas of study related to Copy Writer. They are:
- Journalism, bachelor's degree which graduated 2 students in 2008.
- Broadcast Journalism, bachelor's degree which graduated 5 students in 2008.
Fiscal Services - Accelerated Package: Fiscal Services - Accelerated Package course list: Better Requests for Proposals for Better Projects; Continuous Improvement Through Monitoring; Contracting; New Coding System for the 21st Century; Procurement; and Writing Winning Grant Proposals.
For more information, see the Dynamic Works Institute website.
LOCATION INFORMATION: Chattanooga, Tennessee
Chattanooga is situated in Hamilton County, Tennessee. It has a population of over 170,880, which has grown by 9.9% in the past ten years. The cost of living index in Chattanooga, 85, is well below the national average. New single-family homes in Chattanooga are priced at $141,100 on average, which is below the state average. In 2008, two hundred sixty-two new homes were built in Chattanooga, down from four hundred forty-one the previous year.
The top three industries for women in Chattanooga are health care, educational services, and finance and insurance. For men, it is construction, accommodation and food services, and health care. The average commute to work is about 20 minutes. More than 21.5% of Chattanooga residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 7.5%, is higher than the state average.
The unemployment rate in Chattanooga is 9.5%, which is less than Tennessee's average of 10.2%.
The percentage of Chattanooga residents that are affiliated with a religious congregation, 58.2%, is more than both the national and state average. Stuart Heights Baptist Church, Kings Point Church and Stanley United Methodist Church are some of the churches located in Chattanooga. The largest religious groups are the Southern Baptist Convention, the United Methodist Church and the Non-Charismatic Churches Independent.
Chattanooga is home to the Creeks Bend Golf Club and the Concord Golf Course as well as Warner Park and Ross Landing City Park. Shopping malls in the area include Northgate Mall, Northgate Crossing Shopping Center and Lee Plaza East Shopping Center. Visitors to Chattanooga can choose from Holiday Inn Express Hotel & Suites, Crystal Air Sport Motel and Hampton Inn Chattanooga I-75 North for temporary stays in the area.