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Career and Education Opportunities for Public Relations Specialists in Chattanooga, Tennessee

There is a wide variety of career and education opportunities for public relations specialists in the Chattanooga, Tennessee area. About 2,170 people are currently employed as public relations specialists in Tennessee. By 2016, this is expected to grow 15% to 2,500 people employed. This is not quite as good as the national trend for public relations specialists, which sees this job pool growing by about 24.0% over the next eight years. In general, public relations specialists engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media.

Public relations specialists earn approximately $19 hourly or $40,380 annually on average in Tennessee. Nationally they average about $24 per hour or $51,280 annually. Jobs in this field include: event promoter, editorial and design specialist, and public affairs officer.

The Chattanooga area is home to twenty schools of higher education, including three within twenty-five miles of Chattanooga where you can get a degree as a public relations specialist. The most common level of education for public relations specialists is a Bachelor's degree. You can expect to spend about four years studying to be a public relations specialist if you already have a high school diploma.

CAREER DESCRIPTION: Public Relations Specialist

Public Relations Specialist video from the State of New Jersey Dept. of Labor and Workforce Development

In general, public relations specialists engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media. They also may prepare and arrange displays, and make speeches.

Public relations specialists respond to requests for data from the media or designate another appropriate spokesperson or data source. They also arrange public appearances or exhibits for clients to increase product and service awareness and to promote goodwill. Equally important, public relations specialists have to talk with other managers to pinpoint trends and key group interests and concerns or to furnish advice on business decisions. They are often called upon to ready or edit organizational publications for internal and external audiences, including employee newsletters and stockholders' reports. Finally, public relations specialists talk with production and support personnel to produce or direct production of advertisements and promotions.

Every day, public relations specialists are expected to be able to listen to and understand others in meetings. They need to articulate ideas and problems. It is also important that they speak clearly.

It is important for public relations specialists to establish and maintain cooperative relationships with representatives of community and public interest groups. They are often called upon to study the objectives, promotional policies and needs of organizations to optimize public relations strategies that will influence public opinion or promote concepts, products and services. They also confer with advertising agencies or staff to organize promotional campaigns in all types of media for products, organizations, or individuals. They are sometimes expected to formulate and direct development and communication of informational programs to maintain favorable public and stockholder perceptions of an organization's accomplishments and agenda. Somewhat less frequently, public relations specialists are also expected to purchase advertising space and time as used to promote client's product or agenda.

Public relations specialists sometimes are asked to formulate and conduct market and public opinion research to test products or decide on potential for product success, communicating results to client or management. They also have to be able to ready and deliver speeches to further public relations objectives and talk with production and support personnel to produce or direct production of advertisements and promotions. And finally, they sometimes have to ready or edit organizational publications for internal and external audiences, including employee newsletters and stockholders' reports.

Like many other jobs, public relations specialists must be reliable and be thorough and dependable.

Similar jobs with educational opportunities in Chattanooga include:

  • Copy Writer. Write advertising copy for use by publication or broadcast media to promote sale of goods and services.
  • Interpreter. Translate or interpret written, oral, or sign language text into another language for others.

EDUCATIONAL OPPORTUNITIES: Public Relations Specialist Training

The University of Tennessee at Chattanooga - Chattanooga, TN

The University of Tennessee at Chattanooga, 615 McCallie Ave, Chattanooga, TN 37403-2598. The University of Tennessee at Chattanooga is a medium sized university located in Chattanooga, Tennessee. It is a public school with primarily 4-year or above programs. It has 9,807 students and an admission rate of 79%. The University of Tennessee at Chattanooga has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric.

Lee University - Cleveland, TN

Lee University, 1120 N Ocoee St, Cleveland, TN 37311. Lee University is a small university located in Cleveland, Tennessee. It is a private not-for-profit school with primarily 4-year or above programs. It has 4,147 students and an admission rate of 64%. Lee University has 2 areas of study related to Public Relations Specialist. They are:

  • Communication Studies/Speech Communication and Rhetoric, bachelor's degree which graduated 4 students in 2008.
  • Public Relations/Image Management, bachelor's degree.

Bryan College - Dayton, TN

Bryan College, 721 Bryan Drive, Dayton, TN 37321-7000. Bryan College is a small college located in Dayton, Tennessee. It is a private not-for-profit school with primarily 4-year or above programs and has an admission rate of 72%. Bryan College has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric which graduated twenty students in 2008.

CERTIFICATIONS

Certified Special Events Professional: The CSEP designation is the hallmark of professional achievement in the special events industry.

For more information, see the International Special Events Society website.

Certified Speaking Professional: The Certified Speaking Professional (CSP) designation, conferred by the National Speakers Association and the International Federation for Professional Speakers, is the speaking profession's international measure of professional platform skill.

For more information, see the National Speakers Association website.

Accreditation in Public Relations: APR certification proves you have successfully demonstrated competency in the knowledge, skills and abilities required to practice public relations effectively in today's business arena.

For more information, see the Public Relations Society of America website.

Certified Recycling Systems Professional: Earning this certification shows your employer and your colleagues that you are committed to only the highest standards in our industry.

For more information, see the Solid Waste Association of North America website.

LOCATION INFORMATION: Chattanooga, Tennessee

Chattanooga, Tennessee
Chattanooga, Tennessee photo by Avala

Chattanooga is situated in Hamilton County, Tennessee. It has a population of over 170,880, which has grown by 9.9% in the past ten years. The cost of living index in Chattanooga, 85, is well below the national average. New single-family homes in Chattanooga are priced at $141,100 on average, which is below the state average. In 2008, two hundred sixty-two new homes were built in Chattanooga, down from four hundred forty-one the previous year.

The top three industries for women in Chattanooga are health care, educational services, and finance and insurance. For men, it is construction, accommodation and food services, and health care. The average commute to work is about 20 minutes. More than 21.5% of Chattanooga residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 7.5%, is higher than the state average.

The unemployment rate in Chattanooga is 9.5%, which is less than Tennessee's average of 10.2%.

The percentage of Chattanooga residents that are affiliated with a religious congregation, 58.2%, is more than both the national and state average. Stuart Heights Baptist Church, Kings Point Church and Stanley United Methodist Church are some of the churches located in Chattanooga. The largest religious groups are the Southern Baptist Convention, the United Methodist Church and the Non-Charismatic Churches Independent.

Chattanooga is home to the Creeks Bend Golf Club and the Concord Golf Course as well as Warner Park and Ross Landing City Park. Shopping malls in the area include Northgate Mall, Northgate Crossing Shopping Center and Lee Plaza East Shopping Center. Visitors to Chattanooga can choose from Holiday Inn Express Hotel & Suites, Crystal Air Sport Motel and Hampton Inn Chattanooga I-75 North for temporary stays in the area.