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Career and Education Opportunities for Public Relations Specialists in Sioux Falls, South Dakota

If you want to be a public relations specialist, the Sioux Falls, South Dakota area offers many opportunities both for education and employment. There are currently 1,290 jobs for public relations specialists in South Dakota and this is projected to grow by 15% to about 1,490 jobs by 2016. This is not quite as good as the nation as a whole, where employment opportunities for public relations specialists are expected to grow by about 24.0%. In general, public relations specialists engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media.

Public relations specialists earn about $19 per hour or $39,520 annually on average in South Dakota and about $24 per hour or $51,280 yearly on average nationally. Public relations specialists work in a variety of jobs, including: communications manager, event promoter, and publication specialist.

The Sioux Falls area is home to ten schools of higher education, including two within twenty-five miles of Sioux Falls where you can get a degree as a public relations specialist. Given that the most common education level for public relations specialists is a Bachelor's degree, it will take about four years to learn to be a public relations specialist if you already have a high school diploma.

CAREER DESCRIPTION: Public Relations Specialist

Public Relations Specialist video from the State of New Jersey Dept. of Labor and Workforce Development

In general, public relations specialists engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media. They also may prepare and arrange displays, and make speeches.

Public relations specialists respond to requests for data from the media or designate another appropriate spokesperson or data source. They also arrange public appearances or exhibits for clients to increase product and service awareness and to promote goodwill. Equally important, public relations specialists have to talk with other managers to pinpoint trends and key group interests and concerns or to furnish advice on business decisions. They are often called upon to ready or edit organizational publications for internal and external audiences, including employee newsletters and stockholders' reports. Finally, public relations specialists talk with production and support personnel to produce or direct production of advertisements and promotions.

Every day, public relations specialists are expected to be able to listen to and understand others in meetings. They need to articulate ideas and problems. It is also important that they speak clearly.

It is important for public relations specialists to establish and maintain cooperative relationships with representatives of community and public interest groups. They are often called upon to study the objectives, promotional policies and needs of organizations to optimize public relations strategies that will influence public opinion or promote concepts, products and services. They also confer with advertising agencies or staff to organize promotional campaigns in all types of media for products, organizations, or individuals. They are sometimes expected to formulate and direct development and communication of informational programs to maintain favorable public and stockholder perceptions of an organization's accomplishments and agenda. Somewhat less frequently, public relations specialists are also expected to purchase advertising space and time as used to promote client's product or agenda.

Public relations specialists sometimes are asked to formulate and conduct market and public opinion research to test products or decide on potential for product success, communicating results to client or management. They also have to be able to ready and deliver speeches to further public relations objectives and talk with production and support personnel to produce or direct production of advertisements and promotions. And finally, they sometimes have to ready or edit organizational publications for internal and external audiences, including employee newsletters and stockholders' reports.

Like many other jobs, public relations specialists must be reliable and be thorough and dependable.

Similar jobs with educational opportunities in Sioux Falls include:

  • Copy Writer. Write advertising copy for use by publication or broadcast media to promote sale of goods and services.
  • Interpreter. Translate or interpret written, oral, or sign language text into another language for others.

EDUCATIONAL OPPORTUNITIES: Public Relations Specialist Training

Augustana College - Sioux Falls, SD

Augustana College, 2001 S Summit Ave, Sioux Falls, SD 57197-0001. Augustana College is a small college located in Sioux Falls, South Dakota. It is a private not-for-profit school with primarily 4-year or above programs. It has 1,754 students and an admission rate of 81%. Augustana College has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric.

University of Sioux Falls - Sioux Falls, SD

University of Sioux Falls, 1101 W 22nd St, Sioux Falls, SD 57105-1699. University of Sioux Falls is a small university located in Sioux Falls, South Dakota. It is a private not-for-profit school with primarily 4-year or above programs. It has 1,564 students and an admission rate of 97%. University of Sioux Falls has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric which graduated three students in 2008.

CERTIFICATIONS

Certified Special Events Professional: The CSEP designation is the hallmark of professional achievement in the special events industry.

For more information, see the International Special Events Society website.

Certified Speaking Professional: The Certified Speaking Professional (CSP) designation, conferred by the National Speakers Association and the International Federation for Professional Speakers, is the speaking profession's international measure of professional platform skill.

For more information, see the National Speakers Association website.

Accreditation in Public Relations: APR certification proves you have successfully demonstrated competency in the knowledge, skills and abilities required to practice public relations effectively in today's business arena.

For more information, see the Public Relations Society of America website.

Certified Recycling Systems Professional: Earning this certification shows your employer and your colleagues that you are committed to only the highest standards in our industry.

For more information, see the Solid Waste Association of North America website.

LOCATION INFORMATION: Sioux Falls, South Dakota

Sioux Falls, South Dakota
Sioux Falls, South Dakota photo by AlexiusHoratius

Sioux Falls is located in Minnehaha County, South Dakota. It has a population of over 154,997, which has grown by 25.0% over the last ten years. The cost of living index in Sioux Falls, 81, is well below the national average. New single-family homes in Sioux Falls cost $149,700 on average, which is above the state average. In 2008, five hundred eighty-six new homes were built in Sioux Falls, down from 1,000 the previous year.

The three big industries for women in Sioux Falls are health care, finance and insurance, and educational services. For men, it is construction, finance and insurance, and accommodation and food services. The average commute to work is about 16 minutes. More than 27.8% of Sioux Falls residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 7.6%, is lower than the state average.

The unemployment rate in Sioux Falls is 5.1%, which is greater than South Dakota's average of 4.5%.

The percentage of Sioux Falls residents that are affiliated with a religious congregation, 66.8%, is more than both the national and state average. Messiah Church, Sunnycrest Church and First Convenant Church are some of the churches located in Sioux Falls. The most prominent religious groups are the Catholic Church, the Evangelical Lutheran Church in America and the United Methodist Church.

Sioux Falls is home to the Elmwood Golf Course and the Cactus Hills Country Club as well as Pioneers of Minnehaha County Monument and Picasso Park. Visitors to Sioux Falls can choose from Kelly Inn, Fairfield Inn Sioux Falls and Albert House for temporary stays in the area.