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Career and Education Opportunities for Advertising Managers in Rapid City, South Dakota

Advertising managers can find many career and educational opportunities in the Rapid City, South Dakota area. The national trend for advertising managers sees this job pool shrinking by about 1.7% over the next eight years. Advertising managers generally plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

The average wage in the general category of Marketing and Advertising jobs is $42 per hour or $87,475 per year in South Dakota, and an average of $45 per hour or $92,743 per year nationwide. Jobs in this field include: advertising account executive, media promoter, and head of sales promotion.

There are six schools of higher education in the Rapid City area, including one within twenty-five miles of Rapid City where you can get a degree to start your career as an advertising manager. The most common level of education for advertising managers is a Bachelor's degree. It will take about four years to learn to be an advertising manager if you already have a high school diploma.

CAREER DESCRIPTION: Advertising Manager

Advertising Manager video from the State of New Jersey Dept. of Labor and Workforce Development

In general, advertising managers plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Advertising managers talk with department heads or staff to consider topics such as contracts, selection of advertising media, or product to be advertised. They also read trade journals and professional literature to stay informed on trends and changes that affect media planning. Equally important, advertising managers have to gather and organize data to develop advertising campaigns. They are often called upon to formulate and ready advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments and advertising agencies. Finally, advertising managers ready and negotiate advertising and sales contracts.

Every day, advertising managers are expected to be able to think creatively about the ideas of others. They need to articulate ideas and problems. It is also important that they listen to and understand others in meetings.

It is important for advertising managers to inspect layouts and advertising copy and edit scripts, audio and video tapes, and other promotional material for adherence to given requirements. They are often called upon to identify and design contacts for promotional campaigns and industry programs that meet identified buyer targets such as dealers or consumers. They also direct efforts of departments, such as sales and research. They are sometimes expected to ready budgets and submit estimates for program costs as part of campaign plan development. Somewhat less frequently, advertising managers are also expected to identify and design contacts for promotional campaigns and industry programs that meet identified buyer targets such as dealers or consumers.

They also have to be able to direct and schedule product research and development And finally, they sometimes have to assemble and communicate with a strong, diverse coalition of organizations or public figures, securing their cooperation, support and action, to further campaign goals.

Like many other jobs, advertising managers must be thorough and dependable and be reliable.

Similar jobs with educational opportunities in Rapid City include:

  • Marketing Manager. Determine the demand for products and services offered by a firm and its competitors and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
  • Sales Manager. Direct the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

EDUCATIONAL OPPORTUNITIES: Advertising Manager Training

Western Dakota Technical Institute - Rapid City, SD

Western Dakota Technical Institute, 800 Mickelson Dr, Rapid City, SD 57703-4018. Western Dakota Technical Institute is a small school located in Rapid City, South Dakota. It is a public school with primarily 2-year programs. It has 959 students and an admission rate of 97%. Western Dakota Technical Institute has an associate's degree program in Marketing/Marketing Management which graduated twenty-one students in 2008.

CERTIFICATIONS

Manager of Quality/Organizational Excellence: The Certified Manager of Quality/Organizational Excellence is a professional who leads and champions process-improvement initiatives’ everywhere from small businesses to multinational corporations’ that can have regional or global focus in a variety of service and industrial settings.

For more information, see the American Society for Quality website.

Marketing Skills Certification: The third module, Marketing Skills Certification (MSC), is the professional certification examination of the Business Marketing Institute, the business-to-business marketing profession's most recognized professional certification standard for marketing managers.

For more information, see the Business Marketing Association website.

Business and Employer Services - Professional Certification: Professional certification exam for Business and Employer Services in workforce development.

For more information, see the Dynamic Works Institute website.

Certified Manager: Certified Manager certification is valued for the credibility and recognition it brings to managers and the organizations for which they work.

For more information, see the Institute of Certified Professional Managers website.

Certified Exporter: An individual who has earned the distinction of Certified Exporter® (CE®) has met the international trade industry's professional proficiency standard.

For more information, see the International Import Export Institute website.

Certified U.S. Export Compliance Officer: This comprehensive certification program was developed with the support of government and industry experts to specifically meet the industry demand for up-to-date, highly qualified personnel serving in the role of empowered official as an Export Compliance Officer.

For more information, see the International Import Export Institute website.

Certified ITAR Professional: A Certified ITAR Professional has demonstrated superior mastery of the International Traffic in Arms Regulations by successfully passing the industry examination on all aspects of the ITAR to gain this highest distinction as being ITAR certified.

For more information, see the International Import Export Institute website.

Program Management Professional: Project Management Institute's newest credential is specifically developed to acknowledge the qualifications of the professional who leads the coordinated management of multiple projects and ensures the ultimate success of a program.

For more information, see the Project Management Institute website.

Professional Certified Marketer: Being a top marketer means continually enhancing your skills as well as highlighting your accomplishments.

For more information, see the The American Marketing Association website.

LOCATION INFORMATION: Rapid City, South Dakota

Rapid City, South Dakota
Rapid City, South Dakota photo by Xnatedawgx

Rapid City is situated in Pennington County, South Dakota. It has a population of over 65,491, which has grown by 9.9% over the last ten years. The cost of living index in Rapid City, 84, is well below the national average. New single-family homes in Rapid City are priced at $147,700 on average, which is near the state average. In 2008, one hundred ninety-eight new homes were constructed in Rapid City, down from two hundred fifty-three the previous year.

The three big industries for women in Rapid City are health care, educational services, and accommodation and food services. For men, it is construction, accommodation and food services, and public administration. The average commute to work is about 16 minutes. More than 26.7% of Rapid City residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 8.8%, is higher than the state average.

The unemployment rate in Rapid City is 5.7%, which is greater than South Dakota's average of 4.5%.

The percentage of Rapid City residents that are affiliated with a religious congregation, 62.8%, is more than the national average but less than the state average. The most common religious groups are the Catholic Church, the Evangelical Lutheran Church in America and the Lutheran Church.

Rapid City is home to the Lazy J RV Park and Campground and the Pioneer Museum as well as College Park and Dinosaur Park. Shopping malls in the area include Haines Station Shopping Center, Baken Park Shopping Center and Baken Park Shopping Center. Visitors to Rapid City can choose from Lazy U Motel, Stardust Motel and Motel Town House for temporary stays in the area.