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Career and Education Opportunities for Marketing Managers in South Carolina

South Carolina has a population of 4,561,242, which has grown by 13.69% over the past 10 years. Nicknamed the "Palmetto State," South Carolina's capital and most populous city is Columbia.

There are currently 1,500 working marketing managers in South Carolina; this should grow 15% to 1,730 working marketing managers in the state by 2016. This is better than the national trend for marketing managers, which sees this job pool growing by about 12.5% over the next eight years. Marketing managers generally determine the demand for products and services offered by a firm and its competitors and identify potential customers.

Marketing managers earn about $40 hourly or $84,360 yearly on average in South Carolina and about $52 per hour or $108,580 per year on average nationally. Incomes for marketing managers are better than in the overall category of Marketing and Advertising in South Carolina, and better than the overall Marketing and Advertising category nationally. Marketing managers work in a variety of jobs, including: pricing manager, bridal consultant, and internet marketing manager.

In 2008, there were a total of 2,579,280 jobs in South Carolina. The average annual income was $32,495 in 2008, up from $31,925 the previous year. The unemployment rate in South Carolina was 11.7% in 2009, which has grown by 4.8% since the previous year. Approximately 20.4% of South Carolina residents have college degrees, which is lower than the national average.

The top industries in South Carolina include engine, turbine, and power transmission equipment manufacturing, textile mills, and plastics products manufacturing. Notable tourist destinations include the S C State Museum, the Historic Columbia, and the Columbia Museum of Art.

CITIES WITH Marketing Manager OPPORTUNITIES IN South Carolina


JOB DESCRIPTION: Marketing Manager

Marketing Manager video from the State of New Jersey Dept. of Labor and Workforce Development

In general, marketing managers determine the demand for products and services offered by a firm and its competitors and identify potential customers. They also develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied.

Every day, marketing managers are expected to be able to articulate ideas and problems. They need to think through problems and come up with general rules. It is also important that they listen to and understand others in meetings.

Similar jobs with educational opportunities in South Carolina include:

  • Advertising Manager. Plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
  • Chief Executive Officer. Determine and formulate policies and provide the overall direction of companies or private and public sector organizations within the guidelines set up by a board of directors or similar governing body. Plan, direct, or coordinate operational activities at the highest level of management with the help of subordinate executives and staff managers.
  • Public Relations Manager. Plan and direct public relations programs designed to create and maintain a favorable public image for employer or client; or if engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations.
  • Sales Manager. Direct the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

LOCATION INFORMATION: South Carolina

South Carolina
South Carolina photo by Pollinator

South Carolina has a population of 4,561,242, which has grown by 13.69% over the past 10 years. Nicknamed the "Palmetto State," South Carolina's capital and biggest city is Columbia. In 2008, there were a total of 2,579,280 jobs in South Carolina. The average annual income was $32,495 in 2008, up from $31,925 the preceding year. The unemployment rate in South Carolina was 11.7% in 2009, which has grown by 4.8% since the previous year. Approximately 20.4% of South Carolina residents have college degrees, which is lower than the national average.

The top industries in South Carolina include engine, turbine, and power transmission equipment manufacturing, textile mills, and plastics products manufacturing. Notable tourist attractions include the Edventure, the University of South Carolina, and the The Church of Jesus Christ of Latter.