Marketing and Advertising: Career and Education Opportunities in South Carolina
Marketing and Advertising: Marketing and Advertising Managers direct the operations of public relations and advertising firms across the country. They guide the communications efforts of companies that are trying to make their message clear and their products understood.
South Carolina has a population of 4,561,242, which has grown by 13.69% over the past 10 years. Nicknamed the "Palmetto State," South Carolina's capital and biggest city is Columbia. In 2008, there were a total of 2,579,280 jobs in South Carolina. The average annual income was $32,495 in 2008, up from $31,925 the preceding year. The unemployment rate in South Carolina was 11.7% in 2009, which has grown by 4.8% since the previous year. Approximately 20.4% of South Carolina residents have college degrees, which is lower than the national average.
The top industries in South Carolina include engine, turbine, and power transmission equipment manufacturing, textile mills, and plastics products manufacturing. Notable tourist attractions include the Edventure, the University of South Carolina, and the The Church of Jesus Christ of Latter.
CITIES WITH Marketing and Advertising OPPORTUNITIES IN South Carolina
Featured Online Colleges
CAREERS WITHIN Marketing and Advertising
Advertising Managers plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis. Advertising Managers need to respond to the actions of other and coordinate activities with them. They also need to look for ways to help others.
Marketing Managers determine the demand for products and services offered by a firm and its competitors and identify potential customers. Marketing Managers need to think through complex problems and develop a critical analysis of the situation and possible solutions. They also need to speak clearly and communicate with others.
Public Relations Managers plan and direct public relations programs designed to create and maintain a favorable public image for employer or client; or if engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations. Public Relations Managers need to pay attention to ongoing situations and monitor them as they develop. They also need to write well.