Career and Education Opportunities for Market Research Analysts in Columbia, South Carolina
Columbia, South Carolina provides a wide variety of opportunities, both career and educational, for market research analysts. There are currently 980 jobs for market research analysts in South Carolina and this is projected to grow by 18% to 1,160 jobs by 2016. This is not quite as good as the nation as a whole, where employment opportunities for market research analysts are expected to grow by about 28.1%. Market research analysts generally research market conditions in local, regional, or national areas to determine potential sales of a product or service.
Income for market research analysts is about $24 per hour or $51,510 annually on average in South Carolina. Nationally, their income is about $29 per hour or $61,070 annually. Incomes for market research analysts are not quite as good as in the overall category of Social Sciences in South Carolina, and not quite as good as the overall Social Sciences category nationally. People working as market research analysts can fill a number of jobs, such as: database marketing analyst, marketing research analyst, and marketing research coordinator.
There are three schools within twenty-five miles of Columbia where you can study to be a market research analyst, among twenty schools of higher education total in the Columbia area. Given that the most common education level for market research analysts is a Bachelor's degree, it will take about four years to learn to be a market research analyst if you already have a high school diploma.
CAREER DESCRIPTION: Market Research Analyst
In general, market research analysts research market conditions in local, regional, or national areas to determine potential sales of a product or service. They also may gather information on competitors, prices, and methods of marketing and distribution.
Market research analysts ready reports of findings, illustrating data graphically and translating complex findings into written text. They also monitor industry statistics and follow trends in trade literature. Equally important, market research analysts have to collect and analyze data on customer demographics and buying habits to pinpoint potential markets and factors affecting product demand. They are often called upon to gather data on competitors and analyze their prices and methods of marketing and distribution. They are expected to seek and furnish data to help companies decide on their position in the marketplace. Finally, market research analysts attend conferences to furnish management with data and proposals concerning the promotion and pricing of a company's products or services.
Every day, market research analysts are expected to be able to articulate ideas and problems. They need to listen to and understand others in meetings. It is also important that they write clearly and communicate well.
It is important for market research analysts to measure the effectiveness of marketing and communications programs and strategies. They are often called upon to design and implement processes for identifying advertising needs. They also direct trained survey interviewers. Somewhat less frequently, market research analysts are also expected to attend conferences to furnish management with data and proposals concerning the promotion and pricing of a company's products or services.
And finally, they sometimes have to measure and assess customer and employee satisfaction.
Like many other jobs, market research analysts must have exceptional integrity and be able to absorb the factors involved and a problem and provide a well thought out solution.
Similar jobs with educational opportunities in Columbia include:
- Archaeologist. Conduct research to reconstruct record of past human life and culture from human remains, artifacts, and structures recovered through excavation, underwater recovery, or other means of discovery.
- Economist. Conduct research, prepare reports, or formulate plans to aid in solution of economic problems arising from production and distribution of goods and services. May collect and process economic and statistical data using econometric and sampling techniques.
- Geographic Information Systems Analyst. Study nature and use of areas of earth's surface, relating and interpreting interactions of physical and cultural phenomena. Conduct research on physical aspects of a region, including land forms, climates, soils, plants and animals, and conduct research on the spatial implications of human activities within a given area, including social characteristics, economic activities, and political organization, as well as researching interdependence between regions at scales ranging from local to global.
- Historian. Research, analyze, and interpret the past as recorded in sources, such as government and institutional records, newspapers and other periodicals, photographs, and unpublished manuscripts, such as personal diaries and letters.
- Industrial Psychologist. Apply principles of psychology to personnel, administration, and marketing problems. Activities may include policy planning; employee screening, training and development; and organizational development and analysis. May work with management to reorganize the work setting to improve worker productivity.
- Market Survey Representative. Design or conduct surveys. May supervise interviewers who conduct the survey in person or over the telephone. May present survey results to client.
- School Psychologist. Investigate processes of learning and teaching and develop psychological principles and techniques applicable to educational problems.
EDUCATIONAL OPPORTUNITIES: Market Research Analyst Training
Benedict College - Columbia, SC
Benedict College, 1600 Harden Street, Columbia, SC 29204-1086. Benedict College is a small college located in Columbia, South Carolina. It is a private not-for-profit school with primarily 4-year or above programs and has 2,892 students. Benedict College has a bachelor's degree program in Economics which graduated seven students in 2008.
Newberry College - Newberry, SC
Newberry College, 2100 College St, Newberry, SC 29108. Newberry College is a small college located in Newberry, South Carolina. It is a private not-for-profit school with primarily 4-year or above programs. It has 977 students and an admission rate of 79%. Newberry College has a bachelor's degree program in Economics.
University of South Carolina-Columbia - Columbia, SC
University of South Carolina-Columbia, , Columbia, SC 29208. University of South Carolina-Columbia is a large university located in Columbia, South Carolina. It is a public school with primarily 4-year or above programs. It has 27,500 students and an admission rate of 59%. University of South Carolina-Columbia has 2 areas of study related to Market Research Analyst. They are:
- Economics, bachelor's degree, master's degree, and doctor's degree which graduated fifty-one, five, and two students respectively in 2008.
- Business/Managerial Economics, bachelor's degree which graduated 5 students in 2008.
Fiscal Services - Accelerated Package: Fiscal Services - Accelerated Package course list: Better Requests for Proposals for Better Projects; Continuous Improvement Through Monitoring; Contracting; New Coding System for the 21st Century; Procurement; and Writing Winning Grant Proposals.
For more information, see the Dynamic Works Institute website.
LOCATION INFORMATION: Columbia, South Carolina
Columbia is located in Richland County, South Carolina. It has a population of over 127,029, which has grown by 9.2% over the last ten years. The cost of living index in Columbia, 86, is well below the national average. New single-family homes in Columbia cost $142,700 on average, which is well below the state average. In 2008, four hundred thirty-four new homes were built in Columbia, down from seven hundred the previous year.
The three most popular industries for women in Columbia are educational services, health care, and public administration. For men, it is educational services, public administration, and accommodation and food services. The average commute to work is about 18 minutes. More than 35.7% of Columbia residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 14.3%, is higher than the state average.
The unemployment rate in Columbia is 16.1%, which is greater than South Carolina's average of 12.0%.
The percentage of Columbia residents that are affiliated with a religious congregation, 41.6%, is less than both the national and state average. Progressive Church, Bishop Memorial African Methodist Episcopal Church and Lutheran Seminary are among the churches located in Columbia. The largest religious groups are the Southern Baptist Convention, the United Methodist Church and the Catholic Church.
Columbia is home to the Booker T Washington Center and the Longstreet Annex as well as Irwin Park and Columbia Historic District II. Shopping centers in the area include Five Points Shopping Center, Market Place Shopping Center and Columbiana Centre Shopping Center. Visitors to Columbia can choose from Marriott Columbia, Hampton Inn Columbia-SE-Fort Jackson and Embassy Suites Hotel for temporary stays in the area.