Career and Education Opportunities for Copy Writers in Columbia, South Carolina
Copy writers can find many career and educational opportunities in the Columbia, South Carolina area. There are currently 890 working copy writers in South Carolina; this should grow 23% to 1,090 working copy writers in the state by 2016. This is better than the national trend for copy writers, which sees this job pool growing by about 14.8% over the next eight years. Copy writers generally write advertising copy for use by publication or broadcast media to promote sale of goods and services.
Copy writers earn approximately $20 hourly or $42,520 annually on average in South Carolina. Nationally they average about $25 hourly or $53,070 annually. Incomes for copy writers are not quite as good as in the overall category of Writing and Editing in South Carolina, and not quite as good as the overall Writing and Editing category nationally. Jobs in this field include: advertising copywriter, ad writer, and ad copy writer.
There are twenty schools of higher education in the Columbia area, including five within twenty-five miles of Columbia where you can get a degree to start your career as a copy writer. Given that the most common education level for copy writers is a Bachelor's degree, it will take about four years to learn to be a copy writer if you already have a high school diploma.
CAREER DESCRIPTION: Copy Writer
In general, copy writers write advertising copy for use by publication or broadcast media to promote sale of goods and services.
Copy writers present drafts and concepts to clients. They also write advertising copy for use by publication, broadcast or internet media to promote the sale of goods and services. Equally important, copy writers have to edit or rewrite existing copy as needed, and submit copy for approval by supervisor. They are often called upon to confer with sales, media and marketing representatives to obtain data on product or service and consider style and length of advertising copy. They are expected to talk with clients about the product, advertising themes and methods, and any changes that should be made in advertising copy. Finally, copy writers write articles and other related informative, marketing and promotional material.
Every day, copy writers are expected to be able to read and understand documents and reports. They need to write clearly and communicate well.
It is important for copy writers to design advertising campaigns for a wide range of clients, working with an advertising agency's creative director and art director to establish the best way to present advertising data. They are often called upon to invent names for products and write the slogans that appear on packaging, brochures and other promotional material. Somewhat less frequently, copy writers are also expected to conduct research and interviews to establish which of a product's selling features should be promoted.
Copy writers sometimes are asked to vary language and tone of messages on the basis of product and medium. They also have to be able to inspect advertising trends and other data regarding marketing of goods and services to establish the best way to promote products And finally, they sometimes have to design advertising campaigns for a wide range of clients, working with an advertising agency's creative director and art director to establish the best way to present advertising data.
Like many other jobs, copy writers must be thorough and dependable and be reliable.
Similar jobs with educational opportunities in Columbia include:
- Editorial Specialist. Perform variety of editorial duties, such as laying out, indexing, and revising content of written materials, in preparation for final publication.
- Public Relations Specialist. Engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media. May prepare and arrange displays, and make speeches.
- Radio and Television Announcer. Talk on radio or television. May interview guests, act as master of ceremonies, read news flashes, identify station by giving call letters, or announce song title and artist.
- Technical Writer. Write technical materials, such as equipment manuals, appendices, or operating and maintenance instructions. May assist in layout work.
- Writer. Create original written works.
EDUCATIONAL OPPORTUNITIES: Copy Writer Training
Benedict College - Columbia, SC
Benedict College, 1600 Harden Street, Columbia, SC 29204-1086. Benedict College is a small college located in Columbia, South Carolina. It is a private not-for-profit school with primarily 4-year or above programs and has 2,892 students. Benedict College has 2 areas of study related to Copy Writer. They are:
- Mass Communication/Media Studies, bachelor's degree which graduated 24 students in 2008.
- Journalism, bachelor's degree.
Columbia International University - Columbia, SC
Columbia International University, 7435 Monticello Rd, Columbia, SC 29203-1513. Columbia International University is a small university located in Columbia, South Carolina. It is a private not-for-profit school with primarily 4-year or above programs. It has 929 students and an admission rate of 85%. Columbia International University has a bachelor's degree program in Mass Communication/Media Studies which graduated fifteen students in 2008.
Newberry College - Newberry, SC
Newberry College, 2100 College St, Newberry, SC 29108. Newberry College is a small college located in Newberry, South Carolina. It is a private not-for-profit school with primarily 4-year or above programs. It has 977 students and an admission rate of 79%. Newberry College has 2 areas of study related to Copy Writer. They are:
- Communication Studies/Speech Communication and Rhetoric, bachelor's degree.
- Communication, Journalism, and Related Programs, Other Specialties, bachelor's degree which graduated 14 students in 2008.
Columbia College - Columbia, SC
Columbia College, 1301 Columbia College Dr, Columbia, SC 29203. Columbia College is a small college located in Columbia, South Carolina. It is a private not-for-profit school with primarily 4-year or above programs. It has 1,405 students and an admission rate of 77%. Columbia College has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric which graduated two students in 2008.
University of South Carolina-Columbia - Columbia, SC
University of South Carolina-Columbia, , Columbia, SC 29208. University of South Carolina-Columbia is a large university located in Columbia, South Carolina. It is a public school with primarily 4-year or above programs. It has 27,500 students and an admission rate of 59%. University of South Carolina-Columbia has 3 areas of study related to Copy Writer. They are:
- Mass Communication/Media Studies, doctor's degree.
- Journalism, bachelor's degree and master's degree which graduated twenty-six and twenty-eight students respectively in 2008.
- Broadcast Journalism, bachelor's degree which graduated 44 students in 2008.
Fiscal Services - Accelerated Package: Fiscal Services - Accelerated Package course list: Better Requests for Proposals for Better Projects; Continuous Improvement Through Monitoring; Contracting; New Coding System for the 21st Century; Procurement; and Writing Winning Grant Proposals.
For more information, see the Dynamic Works Institute website.
LOCATION INFORMATION: Columbia, South Carolina
Columbia is located in Richland County, South Carolina. It has a population of over 127,029, which has grown by 9.2% over the last ten years. The cost of living index in Columbia, 86, is well below the national average. New single-family homes in Columbia cost $142,700 on average, which is well below the state average. In 2008, four hundred thirty-four new homes were built in Columbia, down from seven hundred the previous year.
The three most popular industries for women in Columbia are educational services, health care, and public administration. For men, it is educational services, public administration, and accommodation and food services. The average commute to work is about 18 minutes. More than 35.7% of Columbia residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 14.3%, is higher than the state average.
The unemployment rate in Columbia is 16.1%, which is greater than South Carolina's average of 12.0%.
The percentage of Columbia residents that are affiliated with a religious congregation, 41.6%, is less than both the national and state average. Progressive Church, Bishop Memorial African Methodist Episcopal Church and Lutheran Seminary are among the churches located in Columbia. The largest religious groups are the Southern Baptist Convention, the United Methodist Church and the Catholic Church.
Columbia is home to the Booker T Washington Center and the Longstreet Annex as well as Irwin Park and Columbia Historic District II. Shopping centers in the area include Five Points Shopping Center, Market Place Shopping Center and Columbiana Centre Shopping Center. Visitors to Columbia can choose from Marriott Columbia, Hampton Inn Columbia-SE-Fort Jackson and Embassy Suites Hotel for temporary stays in the area.