Career and Education Opportunities for Art Directors in Columbia, South Carolina
Art directors can find both educational opportunities and jobs in the Columbia, South Carolina area. About 310 people are currently employed as art directors in South Carolina. By 2016, this is expected to grow by 17% to 360 people employed. This is better than the nation as a whole, where employment opportunities for art directors are expected to grow by about 11.7%. In general, art directors formulate design concepts and presentation approaches, and direct workers engaged in art work, layout design, and copy writing for visual communications media, such as magazines, books, and packaging.
Art directors earn about $22 per hour or $47,230 yearly on average in South Carolina and about $37 per hour or $76,980 annually on average nationally. Earnings for art directors are better than earnings in the general category of Art and Design in South Carolina and better than general Art and Design category earnings nationally. People working as art directors can fill a number of jobs, such as: creative services manager, art coordinator, and arts administrator.
The Columbia area is home to twenty schools of higher education, including one within twenty-five miles of Columbia where you can get a degree as an art director. The most common level of education for art directors is an Associate's, or other 2-year degree. You can expect to spend about two years training to become an art director if you already have a high school diploma.
CAREER DESCRIPTION: Art Director
In general, art directors formulate design concepts and presentation approaches, and direct workers engaged in art work, layout design, and copy writing for visual communications media, such as magazines, books, and packaging.
Art directors formulate basic layout designs and presentation approaches and specify material details, such as style and size of type. They also talk with creative or production department heads to consider client requirements and presentation concepts and to direct creative efforts. Equally important, art directors have to develop custom illustrations or other graphic elements. They are often called upon to inspect and approve art materials and proofs of printed copy developed by staff members. They are expected to inspect illustrative material to establish if it conforms to standards and specifications. Finally, art directors talk with clients to establish objectives and presentation approaches, styles, and techniques.
Every day, art directors are expected to be able to be creative and generate new ideas. They need to see details at a very fine level of focus.
It is important for art directors to mark up and complete layouts and write typography instructions to ready materials for typesetting or printing. They are often called upon to hire and direct staff members who develop layout concepts into art layouts or who ready layouts for printing. They also oversee own accounts and projects, working within budget and scheduling requirements. They are sometimes expected to attend photo shoots and printing sessions to insure that the products needed are obtained. Somewhat less frequently, art directors are also expected to ready detailed storyboards showing sequence and timing of story development for television production.
Art directors sometimes are asked to negotiate with printers and estimators to establish what services will be performed. and coordinate with creative directors to optimize layout solutions. And finally, they sometimes have to attend photo shoots and printing sessions to insure that the products needed are obtained.
Like many other jobs, art directors must be reliable and be thorough and dependable.
Similar jobs with educational opportunities in Columbia include:
- Craftsman. Create or reproduce hand-made objects for sale and exhibition using a variety of techniques, such as welding, weaving, and needlecraft.
- Director. Interpret script, conduct rehearsals, and direct activities of cast and technical crew for stage, motion pictures, or radio programs.
- Display Specialist. Plan and erect commercial displays.
- Fine Artist. Create original artwork using any of a wide variety of mediums and techniques.
- Graphic Designer. Design or create graphics to meet specific commercial or promotional needs, such as packaging, displays, or logos. May use a variety of mediums to achieve artistic or decorative effects.
- Industrial Designer. Develop and design manufactured products, such as cars, home appliances, and children's toys. Combine artistic talent with research on product use, marketing, and materials to create the most functional and appealing product design.
- Multi-Media Artist or Animator. Create special effects, animation, or other visual images using film, video, or other electronic tools and media for use in products or creations, such as computer games, movies, and commercials.
- Music Composer. Write and transcribe musical scores.
- Music Director. Direct and conduct instrumental or vocal performances by musical groups.
- Public Relations Specialist. Engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media. May prepare and arrange displays, and make speeches.
EDUCATIONAL OPPORTUNITIES: Art Director Training
South University - Columbia, SC
South University, 9 Science Court, Columbia, SC 29203. South University is a small university located in Columbia, South Carolina. It is a private for-profit school with primarily 4-year or above programs. It has 1,099 students and an admission rate of 60%. South University has an associate's degree and a bachelor's degree program in Graphic Design.
Certified Graphic Communication Manager: The In-Plant Printing and Mailing Association's (IPMA) Certified Graphic Communications Manager (CGCM) designation was created in 1976 to establish a professional standard of proficiency for the in-house graphic arts and printing management profession.
For more information, see the International Publishing Management Association website.
LOCATION INFORMATION: Columbia, South Carolina
Columbia is located in Richland County, South Carolina. It has a population of over 127,029, which has grown by 9.2% over the last ten years. The cost of living index in Columbia, 86, is well below the national average. New single-family homes in Columbia cost $142,700 on average, which is well below the state average. In 2008, four hundred thirty-four new homes were built in Columbia, down from seven hundred the previous year.
The three most popular industries for women in Columbia are educational services, health care, and public administration. For men, it is educational services, public administration, and accommodation and food services. The average commute to work is about 18 minutes. More than 35.7% of Columbia residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 14.3%, is higher than the state average.
The unemployment rate in Columbia is 16.1%, which is greater than South Carolina's average of 12.0%.
The percentage of Columbia residents that are affiliated with a religious congregation, 41.6%, is less than both the national and state average. Progressive Church, Bishop Memorial African Methodist Episcopal Church and Lutheran Seminary are among the churches located in Columbia. The largest religious groups are the Southern Baptist Convention, the United Methodist Church and the Catholic Church.
Columbia is home to the Booker T Washington Center and the Longstreet Annex as well as Irwin Park and Columbia Historic District II. Shopping centers in the area include Five Points Shopping Center, Market Place Shopping Center and Columbiana Centre Shopping Center. Visitors to Columbia can choose from Marriott Columbia, Hampton Inn Columbia-SE-Fort Jackson and Embassy Suites Hotel for temporary stays in the area.