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Career and Education Opportunities for Advertising Managers in Charleston, South Carolina

There is a wide variety of career and education opportunities for advertising managers in the Charleston, South Carolina area. There are currently 630 jobs for advertising managers in South Carolina and this is projected to grow 7% to about 670 jobs by 2016. This is better than the national trend for advertising managers, which sees this job pool shrinking by about 1.7% over the next eight years. Advertising managers generally plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

A person working as an advertising manager can expect to earn about $28 hourly or $58,490 annually on average in South Carolina and about $38 per hour or $80,220 annually on average in the U.S. as a whole. Earnings for advertising managers are not quite as good as earnings in the general category of Marketing and Advertising in South Carolina and not quite as good as general Marketing and Advertising category earnings nationally. Jobs in this field include: circulation director, head of advertising, and retail advertising sales manager.

There are fourteen schools of higher education in the Charleston area, including one within twenty-five miles of Charleston where you can get a degree to start your career as an advertising manager. Given that the most common education level for advertising managers is a Bachelor's degree, you can expect to spend about four years training to become an advertising manager if you already have a high school diploma.

CAREER DESCRIPTION: Advertising Manager

Advertising Manager video from the State of New Jersey Dept. of Labor and Workforce Development

In general, advertising managers plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Advertising managers talk with department heads or staff to consider topics such as contracts, selection of advertising media, or product to be advertised. They also read trade journals and professional literature to stay informed on trends and changes that affect media planning. Equally important, advertising managers have to gather and organize data to develop advertising campaigns. They are often called upon to formulate and ready advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments and advertising agencies. Finally, advertising managers ready and negotiate advertising and sales contracts.

Every day, advertising managers are expected to be able to think creatively about the ideas of others. They need to articulate ideas and problems. It is also important that they listen to and understand others in meetings.

It is important for advertising managers to inspect layouts and advertising copy and edit scripts, audio and video tapes, and other promotional material for adherence to given requirements. They are often called upon to identify and design contacts for promotional campaigns and industry programs that meet identified buyer targets such as dealers or consumers. They also direct efforts of departments, such as sales and research. They are sometimes expected to ready budgets and submit estimates for program costs as part of campaign plan development. Somewhat less frequently, advertising managers are also expected to identify and design contacts for promotional campaigns and industry programs that meet identified buyer targets such as dealers or consumers.

They also have to be able to direct and schedule product research and development And finally, they sometimes have to assemble and communicate with a strong, diverse coalition of organizations or public figures, securing their cooperation, support and action, to further campaign goals.

Like many other jobs, advertising managers must be thorough and dependable and be reliable.

Similar jobs with educational opportunities in Charleston include:

  • Academic Director. Plan, direct, or coordinate research, instructional, student administration and services, and other educational activities at postsecondary institutions, including universities, and junior and community colleges.
  • Educational Program Director. Plan, direct, or coordinate the academic, clerical, or auxiliary activities of public or private elementary or secondary level schools.
  • Marketing Manager. Determine the demand for products and services offered by a firm and its competitors and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
  • Sales Manager. Direct the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

EDUCATIONAL OPPORTUNITIES: Advertising Manager Training

Charleston Southern University - Charleston, SC

Charleston Southern University, 9200 University Blvd, Charleston, SC 29410-8087. Charleston Southern University is a small university located in Charleston, South Carolina. It is a private not-for-profit school with primarily 4-year or above programs. It has 3,201 students and an admission rate of 62%. Charleston Southern University has a bachelor's degree program in Marketing/Marketing Management which graduated eighteen students in 2008.


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LOCATION INFORMATION: Charleston, South Carolina

Charleston, South Carolina
Charleston, South Carolina photo by AudeVivere

Charleston is situated in Charleston County, South Carolina. It has a population of over 111,978, which has grown by 15.9% over the last ten years. The cost of living index in Charleston, 94, is below the national average. New single-family homes in Charleston cost $157,600 on average, which is below the state average. In 2008, five hundred eight new homes were built in Charleston, down from eight hundred seventy-eight the previous year.

The top three industries for women in Charleston are health care, educational services, and accommodation and food services. For men, it is accommodation and food services, construction, and professional, scientific, and technical services. The average commute to work is about 20 minutes. More than 37.5% of Charleston residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 13.9%, is higher than the state average.

The unemployment rate in Charleston is 10.5%, which is less than South Carolina's average of 12.0%.

The percentage of Charleston residents that are affiliated with a religious congregation, 42.7%, is less than both the national and state average. Plymouth Congregational Church, Lutheran Church of the Redeemer and Holy Trinity Episcopal Church are among the churches located in Charleston. The largest religious groups are the Southern Baptist Convention, the Catholic Church and the United Methodist Church.

Charleston is home to the United State Department of Agriculture and the The Center as well as Harmon Field and Stoney Field. Shopping malls in the area include Church Creek Plaza Shopping Center, Citadel Mall Shopping Center and South Windermere Shopping Center. Visitors to Charleston can choose from French Quarter Inn, Fulton Lane Inn and Budget Inn for temporary stays in the area.