Marketing and Advertising: Career and Education Opportunities in Charleston, South Carolina
Marketing and Advertising: Marketing and Advertising Managers direct the operations of public relations and advertising firms across the country. They guide the communications efforts of companies that are trying to make their message clear and their products understood.
Charleston is situated in Charleston County, South Carolina. It has a population of over 111,978, which has grown by 15.9% over the last ten years. The cost of living index in Charleston, 94, is below the national average. New single-family homes in Charleston cost $157,600 on average, which is below the state average. In 2008, five hundred eight new homes were built in Charleston, down from eight hundred seventy-eight the previous year.
The top three industries for women in Charleston are health care, educational services, and accommodation and food services. For men, it is accommodation and food services, construction, and professional, scientific, and technical services. The average commute to work is about 20 minutes. More than 37.5% of Charleston residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 13.9%, is higher than the state average.
The unemployment rate in Charleston is 10.5%, which is less than South Carolina's average of 12.0%.
The percentage of Charleston residents that are affiliated with a religious congregation, 42.7%, is less than both the national and state average. Plymouth Congregational Church, Lutheran Church of the Redeemer and Holy Trinity Episcopal Church are among the churches located in Charleston. The largest religious groups are the Southern Baptist Convention, the Catholic Church and the United Methodist Church.
Charleston is home to the United State Department of Agriculture and the The Center as well as Harmon Field and Stoney Field. Shopping malls in the area include Church Creek Plaza Shopping Center, Citadel Mall Shopping Center and South Windermere Shopping Center. Visitors to Charleston can choose from French Quarter Inn, Fulton Lane Inn and Budget Inn for temporary stays in the area.
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CAREERS WITHIN: Marketing and Advertising
Advertising Managers plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis. Advertising Managers need to respond to the actions of other and coordinate activities with them. They also need to look for ways to help others.
Marketing Managers determine the demand for products and services offered by a firm and its competitors and identify potential customers. Marketing Managers need to think through complex problems and develop a critical analysis of the situation and possible solutions. They also need to speak clearly and communicate with others.