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Career and Education Opportunities for Market Research Analysts in Charleston, South Carolina

Many educational and employment opportunities exist for market research analysts in the Charleston, South Carolina area. There are currently 980 working market research analysts in South Carolina; this should grow 18% to about 1,160 working market research analysts in the state by 2016. This is not quite as good as the nation as a whole, where employment opportunities for market research analysts are expected to grow by about 28.1%. In general, market research analysts research market conditions in local, regional, or national areas to determine potential sales of a product or service.

Income for market research analysts is about $24 per hour or $51,510 per year on average in South Carolina. Nationally, their income is about $29 per hour or $61,070 annually. Earnings for market research analysts are not quite as good as earnings in the general category of Social Sciences in South Carolina and not quite as good as general Social Sciences category earnings nationally. Market research analysts work in a variety of jobs, including: marketing associate, marketing researcher, and marketing support specialist.

The Charleston area is home to fourteen schools of higher education, including two within twenty-five miles of Charleston where you can get a degree as a market research analyst. Given that the most common education level for market research analysts is a Bachelor's degree, you can expect to spend about four years studying to be a market research analyst if you already have a high school diploma.

CAREER DESCRIPTION: Market Research Analyst

Market Research Analyst video from the State of New Jersey Dept. of Labor and Workforce Development

In general, market research analysts research market conditions in local, regional, or national areas to determine potential sales of a product or service. They also may gather information on competitors, prices, and methods of marketing and distribution.

Market research analysts ready reports of findings, illustrating data graphically and translating complex findings into written text. They also monitor industry statistics and follow trends in trade literature. Equally important, market research analysts have to collect and analyze data on customer demographics and buying habits to pinpoint potential markets and factors affecting product demand. They are often called upon to gather data on competitors and analyze their prices and methods of marketing and distribution. They are expected to seek and furnish data to help companies decide on their position in the marketplace. Finally, market research analysts attend conferences to furnish management with data and proposals concerning the promotion and pricing of a company's products or services.

Every day, market research analysts are expected to be able to articulate ideas and problems. They need to listen to and understand others in meetings. It is also important that they write clearly and communicate well.

It is important for market research analysts to measure the effectiveness of marketing and communications programs and strategies. They are often called upon to design and implement processes for identifying advertising needs. They also direct trained survey interviewers. Somewhat less frequently, market research analysts are also expected to attend conferences to furnish management with data and proposals concerning the promotion and pricing of a company's products or services.

And finally, they sometimes have to measure and assess customer and employee satisfaction.

Like many other jobs, market research analysts must have exceptional integrity and be able to absorb the factors involved and a problem and provide a well thought out solution.

Similar jobs with educational opportunities in Charleston include:

  • Economist. Conduct research, prepare reports, or formulate plans to aid in solution of economic problems arising from production and distribution of goods and services. May collect and process economic and statistical data using econometric and sampling techniques.
  • Historian. Research, analyze, and interpret the past as recorded in sources, such as government and institutional records, newspapers and other periodicals, photographs, and unpublished manuscripts, such as personal diaries and letters.
  • Industrial Psychologist. Apply principles of psychology to personnel, administration, and marketing problems. Activities may include policy planning; employee screening, training and development; and organizational development and analysis. May work with management to reorganize the work setting to improve worker productivity.
  • Market Survey Representative. Design or conduct surveys. May supervise interviewers who conduct the survey in person or over the telephone. May present survey results to client.
  • School Psychologist. Investigate processes of learning and teaching and develop psychological principles and techniques applicable to educational problems.

EDUCATIONAL OPPORTUNITIES: Market Research Analyst Training

Charleston Southern University - Charleston, SC

Charleston Southern University, 9200 University Blvd, Charleston, SC 29410-8087. Charleston Southern University is a small university located in Charleston, South Carolina. It is a private not-for-profit school with primarily 4-year or above programs. It has 3,201 students and an admission rate of 62%. Charleston Southern University has a bachelor's degree program in Economics which graduated two students in 2008.

College of Charleston - Charleston, SC

College of Charleston, 66 George St, Charleston, SC 29424-0001. College of Charleston is a large college located in Charleston, South Carolina. It is a public school with primarily 4-year or above programs. It has 11,300 students and an admission rate of 65%. College of Charleston has a bachelor's degree program in Economics which graduated two students in 2008.

CERTIFICATIONS

Fiscal Services - Accelerated Package: Fiscal Services - Accelerated Package course list: Better Requests for Proposals for Better Projects; Continuous Improvement Through Monitoring; Contracting; New Coding System for the 21st Century; Procurement; and Writing Winning Grant Proposals.

For more information, see the Dynamic Works Institute website.

LOCATION INFORMATION: Charleston, South Carolina

Charleston, South Carolina
Charleston, South Carolina photo by AudeVivere

Charleston is situated in Charleston County, South Carolina. It has a population of over 111,978, which has grown by 15.9% over the last ten years. The cost of living index in Charleston, 94, is below the national average. New single-family homes in Charleston cost $157,600 on average, which is below the state average. In 2008, five hundred eight new homes were built in Charleston, down from eight hundred seventy-eight the previous year.

The top three industries for women in Charleston are health care, educational services, and accommodation and food services. For men, it is accommodation and food services, construction, and professional, scientific, and technical services. The average commute to work is about 20 minutes. More than 37.5% of Charleston residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 13.9%, is higher than the state average.

The unemployment rate in Charleston is 10.5%, which is less than South Carolina's average of 12.0%.

The percentage of Charleston residents that are affiliated with a religious congregation, 42.7%, is less than both the national and state average. Plymouth Congregational Church, Lutheran Church of the Redeemer and Holy Trinity Episcopal Church are among the churches located in Charleston. The largest religious groups are the Southern Baptist Convention, the Catholic Church and the United Methodist Church.

Charleston is home to the United State Department of Agriculture and the The Center as well as Harmon Field and Stoney Field. Shopping malls in the area include Church Creek Plaza Shopping Center, Citadel Mall Shopping Center and South Windermere Shopping Center. Visitors to Charleston can choose from French Quarter Inn, Fulton Lane Inn and Budget Inn for temporary stays in the area.