Career and Education Opportunities for Art Directors in Charleston, South Carolina
There are many career and education opportunities for art directors in the Charleston, South Carolina area. There are currently 310 jobs for art directors in South Carolina and this is projected to grow by 17% to 360 jobs by 2016. This is better than the nation as a whole, where employment opportunities for art directors are expected to grow by about 11.7%. In general, art directors formulate design concepts and presentation approaches, and direct workers engaged in art work, layout design, and copy writing for visual communications media, such as magazines, books, and packaging.
Art directors earn about $22 hourly or $47,230 per year on average in South Carolina and about $37 hourly or $76,980 annually on average nationally. Incomes for art directors are better than in the overall category of Art and Design in South Carolina, and better than the overall Art and Design category nationally. Jobs in this field include: artistic director, art department head, and advertising production manager.
The Charleston area is home to fourteen schools of higher education, including one within twenty-five miles of Charleston where you can get a degree as an art director. Given that the most common education level for art directors is an Associate's, or other 2-year degree, you can expect to spend about two years training to become an art director if you already have a high school diploma.
CAREER DESCRIPTION: Art Director
In general, art directors formulate design concepts and presentation approaches, and direct workers engaged in art work, layout design, and copy writing for visual communications media, such as magazines, books, and packaging.
Art directors formulate basic layout designs and presentation approaches and specify material details, such as style and size of type. They also talk with creative or production department heads to consider client requirements and presentation concepts and to direct creative efforts. Equally important, art directors have to develop custom illustrations or other graphic elements. They are often called upon to inspect and approve art materials and proofs of printed copy developed by staff members. They are expected to inspect illustrative material to establish if it conforms to standards and specifications. Finally, art directors talk with clients to establish objectives and presentation approaches, styles, and techniques.
Every day, art directors are expected to be able to be creative and generate new ideas. They need to see details at a very fine level of focus.
It is important for art directors to mark up and complete layouts and write typography instructions to ready materials for typesetting or printing. They are often called upon to hire and direct staff members who develop layout concepts into art layouts or who ready layouts for printing. They also oversee own accounts and projects, working within budget and scheduling requirements. They are sometimes expected to attend photo shoots and printing sessions to insure that the products needed are obtained. Somewhat less frequently, art directors are also expected to ready detailed storyboards showing sequence and timing of story development for television production.
Art directors sometimes are asked to negotiate with printers and estimators to establish what services will be performed. and coordinate with creative directors to optimize layout solutions. And finally, they sometimes have to attend photo shoots and printing sessions to insure that the products needed are obtained.
Like many other jobs, art directors must be reliable and be thorough and dependable.
Similar jobs with educational opportunities in Charleston include:
- Craftsman. Create or reproduce hand-made objects for sale and exhibition using a variety of techniques, such as welding, weaving, and needlecraft.
- Director. Interpret script, conduct rehearsals, and direct activities of cast and technical crew for stage, motion pictures, or radio programs.
- Display Specialist. Plan and erect commercial displays.
- Fine Artist. Create original artwork using any of a wide variety of mediums and techniques.
- Graphic Designer. Design or create graphics to meet specific commercial or promotional needs, such as packaging, displays, or logos. May use a variety of mediums to achieve artistic or decorative effects.
- Industrial Designer. Develop and design manufactured products, such as cars, home appliances, and children's toys. Combine artistic talent with research on product use, marketing, and materials to create the most functional and appealing product design.
- Interior Designer. Plan, design, and furnish interiors of residential, commercial, or industrial buildings. Formulate design which is practical, aesthetic, and conducive to intended purposes, such as raising productivity, selling merchandise, or improving life style. May specialize in a particular field, style, or phase of interior design.
- Multi-Media Artist or Animator. Create special effects, animation, or other visual images using film, video, or other electronic tools and media for use in products or creations, such as computer games, movies, and commercials.
- Music Composer. Write and transcribe musical scores.
- Music Director. Direct and conduct instrumental or vocal performances by musical groups.
- Public Relations Specialist. Engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media. May prepare and arrange displays, and make speeches.
EDUCATIONAL OPPORTUNITIES: Art Director Training
The Art Institute of Charleston - Charleston, SC
The Art Institute of Charleston, 24 N. Market St, Charleston, SC 29401. The Art Institute of Charleston is a small school located in Charleston, South Carolina. It is a private for-profit school with primarily 4-year or above programs. It has 425 students and an admission rate of 55%. The Art Institute of Charleston has an associate's degree and a bachelor's degree program in Graphic Design.
Certified Graphic Communication Manager: The In-Plant Printing and Mailing Association's (IPMA) Certified Graphic Communications Manager (CGCM) designation was created in 1976 to establish a professional standard of proficiency for the in-house graphic arts and printing management profession.
For more information, see the International Publishing Management Association website.
LOCATION INFORMATION: Charleston, South Carolina
Charleston is situated in Charleston County, South Carolina. It has a population of over 111,978, which has grown by 15.9% over the last ten years. The cost of living index in Charleston, 94, is below the national average. New single-family homes in Charleston cost $157,600 on average, which is below the state average. In 2008, five hundred eight new homes were built in Charleston, down from eight hundred seventy-eight the previous year.
The top three industries for women in Charleston are health care, educational services, and accommodation and food services. For men, it is accommodation and food services, construction, and professional, scientific, and technical services. The average commute to work is about 20 minutes. More than 37.5% of Charleston residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 13.9%, is higher than the state average.
The unemployment rate in Charleston is 10.5%, which is less than South Carolina's average of 12.0%.
The percentage of Charleston residents that are affiliated with a religious congregation, 42.7%, is less than both the national and state average. Plymouth Congregational Church, Lutheran Church of the Redeemer and Holy Trinity Episcopal Church are among the churches located in Charleston. The largest religious groups are the Southern Baptist Convention, the Catholic Church and the United Methodist Church.
Charleston is home to the United State Department of Agriculture and the The Center as well as Harmon Field and Stoney Field. Shopping malls in the area include Church Creek Plaza Shopping Center, Citadel Mall Shopping Center and South Windermere Shopping Center. Visitors to Charleston can choose from French Quarter Inn, Fulton Lane Inn and Budget Inn for temporary stays in the area.