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Career and Education Opportunities for Advertising Managers in Warwick, Rhode Island

For those living in the Warwick, Rhode Island area, there are many career and education opportunities for advertising managers. There are currently 220 working advertising managers in Rhode Island; this should grow by 5% to about 240 working advertising managers in the state by 2016. This is better than the nation as a whole, where employment opportunities for advertising managers are expected to shrink by about 1.7%. Advertising managers generally plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Income for advertising managers is about $31 per hour or $65,390 annually on average in Rhode Island. Nationally, their income is about $38 per hour or $80,220 yearly. Compared with people working in the overall category of Marketing and Advertising, people working as advertising managers in Rhode Island earn less. They earn less than people working in the overall category of Marketing and Advertising nationally. Advertising managers work in a variety of jobs, including: marketing and promotions manager, promotions director, and advertising coordinator.

There are fourteen schools within twenty-five miles of Warwick where you can study to be an advertising manager, among fifty-one schools of higher education total in the Warwick area. The most common level of education for advertising managers is a Bachelor's degree. You can expect to spend about four years studying to be an advertising manager if you already have a high school diploma.

CAREER DESCRIPTION: Advertising Manager

Advertising Manager video from the State of New Jersey Dept. of Labor and Workforce Development

In general, advertising managers plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Advertising managers talk with department heads or staff to consider topics such as contracts, selection of advertising media, or product to be advertised. They also read trade journals and professional literature to stay informed on trends and changes that affect media planning. Equally important, advertising managers have to gather and organize data to develop advertising campaigns. They are often called upon to formulate and ready advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments and advertising agencies. Finally, advertising managers ready and negotiate advertising and sales contracts.

Every day, advertising managers are expected to be able to think creatively about the ideas of others. They need to articulate ideas and problems. It is also important that they listen to and understand others in meetings.

It is important for advertising managers to inspect layouts and advertising copy and edit scripts, audio and video tapes, and other promotional material for adherence to given requirements. They are often called upon to identify and design contacts for promotional campaigns and industry programs that meet identified buyer targets such as dealers or consumers. They also direct efforts of departments, such as sales and research. They are sometimes expected to ready budgets and submit estimates for program costs as part of campaign plan development. Somewhat less frequently, advertising managers are also expected to identify and design contacts for promotional campaigns and industry programs that meet identified buyer targets such as dealers or consumers.

They also have to be able to direct and schedule product research and development And finally, they sometimes have to assemble and communicate with a strong, diverse coalition of organizations or public figures, securing their cooperation, support and action, to further campaign goals.

Like many other jobs, advertising managers must be thorough and dependable and be reliable.

Similar jobs with educational opportunities in Warwick include:

  • Academic Director. Plan, direct, or coordinate research, instructional, student administration and services, and other educational activities at postsecondary institutions, including universities, and junior and community colleges.
  • Educational Program Director. Plan, direct, or coordinate the academic, clerical, or auxiliary activities of public or private elementary or secondary level schools.
  • Marketing Manager. Determine the demand for products and services offered by a firm and its competitors and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
  • Public Relations Manager. Plan and direct public relations programs designed to create and maintain a favorable public image for employer or client; or if engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations.
  • Sales Manager. Direct the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

EDUCATIONAL OPPORTUNITIES: Advertising Manager Training

Bridgewater State College - Bridgewater, MA

Bridgewater State College, 131 Summer Street, Bridgewater, MA 02325. Bridgewater State College is a large college located in Bridgewater, Massachusetts. It is a public school with primarily 4-year or above programs. It has 10,269 students and an admission rate of 62%. Bridgewater State College has a bachelor's degree and a master's degree program in Marketing/Marketing Management which graduated one and two students respectively in 2008.

Salve Regina University - Newport, RI

Salve Regina University, 100 Ochre Point Avenue, Newport, RI 02840-4192. Salve Regina University is a small university located in Newport, Rhode Island. It is a private not-for-profit school with primarily 4-year or above programs. It has 2,691 students and an admission rate of 59%. Salve Regina University has a bachelor's degree program in Marketing/Marketing Management which graduated one student in 2008.

Community College of Rhode Island - Warwick, RI

Community College of Rhode Island, 400 East Ave, Warwick, RI 02886-1807. Community College of Rhode Island is a large college located in Warwick, Rhode Island. It is a public school with primarily 2-year programs and has 17,612 students. Community College of Rhode Island has a one to two year and an associate's degree program in Marketing/Marketing Management which graduated one and four students respectively in 2008.

Johnson & Wales University - Providence, RI

Johnson & Wales University, 8 Abbott Park Place, Providence, RI 02903-3703. Johnson & Wales University is a large university located in Providence, Rhode Island. It is a private not-for-profit school with primarily 4-year or above programs. It has 10,488 students and an admission rate of 72%. Johnson & Wales University has 2 areas of study related to Advertising Manager. They are:

  • Advertising, associate's degree and bachelor's degree which graduated thirty-four and sixty-seven students respectively in 2008.
  • Marketing/Marketing Management, associate's degree and bachelor's degree which graduated forty-five and fifty-five students respectively in 2008.

Massasoit Community College - Brockton, MA

Massasoit Community College, One Massasoit Boulevard, Brockton, MA 02302-3996. Massasoit Community College is a medium sized college located in Brockton, Massachusetts. It is a public school with primarily 2-year programs and has 7,394 students. Massasoit Community College has an associate's degree program in Marketing/Marketing Management which graduated four students in 2008.

Rhode Island College - Providence, RI

Rhode Island College, 600 Mount Pleasant Ave, Providence, RI 02908. Rhode Island College is a medium sized college located in Providence, Rhode Island. It is a public school with primarily 4-year or above programs. It has 9,085 students and an admission rate of 72%. Rhode Island College has a bachelor's degree program in Marketing/Marketing Management.

University of Rhode Island - Kingston, RI

University of Rhode Island, , Kingston, RI 02881. University of Rhode Island is a large university located in Kingston, Rhode Island. It is a public school with primarily 4-year or above programs. It has 15,609 students and an admission rate of 82%. University of Rhode Island has 2 areas of study related to Advertising Manager. They are:

  • Public Relations/Image Management, bachelor's degree which graduated 2 students in 2008.
  • Marketing/Marketing Management, bachelor's degree which graduated 6 students in 2008.

Bryant University - Smithfield, RI

Bryant University, 1150 Douglas Pike, Smithfield, RI 02917-1284. Bryant University is a small university located in Smithfield, Rhode Island. It is a private not-for-profit school with primarily 4-year or above programs. It has 3,807 students and an admission rate of 44%. Bryant University has bachelor's degree, master's degree, and post-master's certificate programs in Marketing/Marketing Management which graduated nine, zero, and zero students respectively in 2008.

Roger Williams University - Bristol, RI

Roger Williams University, One Old Ferry Rd, Bristol, RI 02809-2923. Roger Williams University is a small university located in Bristol, Rhode Island. It is a private not-for-profit school with primarily 4-year or above programs. It has 4,609 students and an admission rate of 61%. Roger Williams University has a bachelor's degree program in Marketing/Marketing Management which graduated forty-one students in 2008.

Stonehill College - Easton, MA

Stonehill College, 320 Washington Street, Easton, MA 02357-6110. Stonehill College is a small college located in Easton, Massachusetts. It is a private not-for-profit school with primarily 4-year or above programs. It has 2,426 students and an admission rate of 45%. Stonehill College has a bachelor's degree program in Marketing/Marketing Management.

Three Rivers Community College - Norwich, CT

Three Rivers Community College, 574 New London Turnpike, Norwich, CT 06360. Three Rivers Community College is a small college located in Norwich, Connecticut. It is a public school with primarily 2-year programs and has 4,025 students. Three Rivers Community College has a less than one year program in Advertising.

University of Massachusetts-Dartmouth - North Dartmouth, MA

University of Massachusetts-Dartmouth, 285 Old Westport Rd, North Dartmouth, MA 02747-2300. University of Massachusetts-Dartmouth is a medium sized university located in North Dartmouth, Massachusetts. It is a public school with primarily 4-year or above programs. It has 9,200 students and an admission rate of 66%. University of Massachusetts-Dartmouth has a bachelor's degree program in Marketing/Marketing Management which graduated one student in 2008.

Providence College - Providence, RI

Providence College, River Ave and Eaton St, Providence, RI 02918-0001. Providence College is a medium sized college located in Providence, Rhode Island. It is a private not-for-profit school with primarily 4-year or above programs. It has 5,180 students and an admission rate of 45%. Providence College has a bachelor's degree program in Marketing/Marketing Management which graduated one student in 2008.

Nichols College - Dudley, MA

Nichols College, Center Rd, Dudley, MA 01571-5000. Nichols College is a small college located in Dudley, Massachusetts. It is a private not-for-profit school with primarily 4-year or above programs. It has 1,520 students and an admission rate of 65%. Nichols College has a bachelor's degree program in Marketing/Marketing Management which graduated twenty-one students in 2008.

CERTIFICATIONS

Manager of Quality/Organizational Excellence: The Certified Manager of Quality/Organizational Excellence is a professional who leads and champions process-improvement initiatives’ everywhere from small businesses to multinational corporations’ that can have regional or global focus in a variety of service and industrial settings.

For more information, see the American Society for Quality website.

Marketing Skills Certification: The third module, Marketing Skills Certification (MSC), is the professional certification examination of the Business Marketing Institute, the business-to-business marketing profession's most recognized professional certification standard for marketing managers.

For more information, see the Business Marketing Association website.

Business and Employer Services - Professional Certification: Professional certification exam for Business and Employer Services in workforce development.

For more information, see the Dynamic Works Institute website.

Certified Manager: Certified Manager certification is valued for the credibility and recognition it brings to managers and the organizations for which they work.

For more information, see the Institute of Certified Professional Managers website.

Certified Exporter: An individual who has earned the distinction of Certified Exporter® (CE®) has met the international trade industry's professional proficiency standard.

For more information, see the International Import Export Institute website.

Certified U.S. Export Compliance Officer: This comprehensive certification program was developed with the support of government and industry experts to specifically meet the industry demand for up-to-date, highly qualified personnel serving in the role of empowered official as an Export Compliance Officer.

For more information, see the International Import Export Institute website.

Certified ITAR Professional: A Certified ITAR Professional has demonstrated superior mastery of the International Traffic in Arms Regulations by successfully passing the industry examination on all aspects of the ITAR to gain this highest distinction as being ITAR certified.

For more information, see the International Import Export Institute website.

Program Management Professional: Project Management Institute's newest credential is specifically developed to acknowledge the qualifications of the professional who leads the coordinated management of multiple projects and ensures the ultimate success of a program.

For more information, see the Project Management Institute website.

Professional Certified Marketer: Being a top marketer means continually enhancing your skills as well as highlighting your accomplishments.

For more information, see the The American Marketing Association website.

LOCATION INFORMATION: Warwick, Rhode Island

Warwick, Rhode Island
Warwick, Rhode Island photo by Marcbela

Warwick is located in Kent County, Rhode Island. It has a population of over 84,483, which has shrunk by 1.5% over the last ten years. The cost of living index in Warwick, 94, is below the national average. New single-family homes in Warwick are priced at $129,500 on average, which is far less than the state average. In 2008, thirty new homes were constructed in Warwick, down from forty-nine the previous year.

The three most popular industries for women in Warwick are health care, educational services, and finance and insurance. For men, it is construction, accommodation and food services, and public administration. The average travel time to work is about 22 minutes. More than 24.5% of Warwick residents have a bachelor's degree, which is lower than the state average. The percentage of residents with a graduate degree, 7.9%, is lower than the state average.

The unemployment rate in Warwick is 11.5%, which is less than Rhode Island's average of 12.2%.

The percentage of Warwick residents that are affiliated with a religious congregation, 67.1%, is more than both the national and state average. Warwick Bible Chapel, Warwick Central Baptist Church and Warwick Christian Fellowship Church are all churches located in Warwick. The largest religious groups are the Catholic Church, the Episcopal Church and the Evangelical Lutheran Church in America.

Warwick is home to the Kent County Chamber of Commerce and the Community College of Rhode Island Learning Resources Center as well as Apponaug Historic District and Salter Grove State Park. Shopping malls in the area include Buttonwoods Plaza Shopping Center, Buttonwoods Shopping Center and Clocktower Square Shopping Center. Visitors to Warwick can choose from Fairfield Inn Providence/Warwick, Extended Stay America and Courtyard by Marriott for temporary stays in the area.