Career and Education Opportunities for Advertising Agents in Providence, Rhode Island
There is a wide variety of career and education opportunities for advertising agents in the Providence, Rhode Island area. Currently, 520 people work as advertising agents in Rhode Island. This is expected to grow 26% to about 660 people by 2016. This is better than the national trend for advertising agents, which sees this job pool growing by about 7.2% over the next eight years. Advertising agents generally sell or solicit advertising, including graphic art, advertising space in publications, custom made signs, or TV and radio advertising time.
Advertising agents earn about $23 per hour or $49,790 annually on average in Rhode Island and about $20 per hour or $43,480 per year on average nationally. Incomes for advertising agents are better than in the overall category of Sales and Clerical in Rhode Island, and better than the overall Sales and Clerical category nationally.
There are fifty-five schools of higher education in the Providence area, including two within twenty-five miles of Providence where you can get a degree to start your career as an advertising agent. Given that the most common education level for advertising agents is a Bachelor's degree, it will take about four years to learn to be an advertising agent if you already have a high school diploma.
CAREER DESCRIPTION: Advertising Agent
In general, advertising agents sell or solicit advertising, including graphic art, advertising space in publications, custom made signs, or TV and radio advertising time. They also may obtain leases for outdoor advertising sites or persuade retailer to use sales promotion display items.
Advertising agents explain to clients how specific types of advertising will help promote their products or services in the most effective way possible. They also furnish clients with estimates of the costs of advertising products or services. Equally important, advertising agents have to locate and contact potential clients to propose advertising services. They are often called upon to draw up contracts for advertising work, and collect payments due. They are expected to obtain and study data related to clients' products and business practices to propose effective sales presentations and appropriate product assistance. Finally, advertising agents attend sales meetings, industry trade shows, and training seminars to gather data, promote products, expand network of contacts, and increase knowledge.
Every day, advertising agents are expected to be able to articulate ideas and problems. They need to understand what others are saying to them even in a noisy environment. It is also important that they speak clearly.
It is important for advertising agents to decide on advertising medium to be used, and make ready sample advertisements within the selected medium for presentation to clients. They are often called upon to gather all relevant material for bid processes, and direct bidding and contract approval. Somewhat less frequently, advertising agents are also expected to process all correspondence and paperwork pertaining to accounts.
Advertising agents sometimes are asked to maintain assigned account bases while developing new accounts. and write sales outlines for use by staff. And finally, they sometimes have to write sales outlines for use by staff.
Like many other jobs, advertising agents must be persistant in the face of problems and impediments and have an achievement oriented outlook with an eye towards personal and professional growth.
Similar jobs with educational opportunities in Providence include:
- Cage Cashier. Exchange coins and tokens for patrons' money. May issue payoffs and obtain customer's signature on receipt when winnings exceed the amount held in the slot machine. May operate a booth in the slot machine area and furnish change persons with money bank at the start of the shift, or count and audit money in drawers.
- Cashier. Receive and disburse money in establishments other than financial institutions. Usually involves use of electronic scanners, cash registers, or related equipment. Often involved in processing credit or debit card transactions and validating checks.
- Product Demonstrator. Demonstrate merchandise and answer questions for the purpose of creating public interest in buying the product. May sell demonstrated merchandise.
- Real Estate Agent. Rent, buy, or sell property for clients. Perform duties, such as study property listings, interview prospective clients, accompany clients to property site, discuss conditions of sale, and draw up real estate contracts. Includes agents who represent buyer.
- Retail Sales Manager. Directly supervise sales workers in a retail establishment or department. Duties may include management functions, such as purchasing, budgeting, and personnel work, in addition to supervisory duties.
- Retail Salesman. Sell merchandise, such as furniture, motor vehicles, or apparel in a retail establishment.
- Sales Team Manager. Directly supervise and coordinate activities of sales workers other than retail sales workers. May perform duties, such as budgeting, accounting, and personnel work, in addition to supervisory duties.
- Technical Service Representative. Sell goods for wholesalers or manufacturers where technical or scientific knowledge is required in such areas as biology, engineering, and electronics, normally obtained from at least 2 years of post-secondary education.
- Telemarketer. Solicit orders for goods or services over the telephone.
- Wholesale and Manufacturing Sales Representative. Sell goods for wholesalers or manufacturers to businesses or groups of individuals. Work requires substantial knowledge of items sold.
EDUCATIONAL OPPORTUNITIES: Advertising Agent Training
Three Rivers Community College - Norwich, CT
Three Rivers Community College, 574 New London Turnpike, Norwich, CT 06360. Three Rivers Community College is a small college located in Norwich, Connecticut. It is a public school with primarily 2-year programs and has 4,025 students. Three Rivers Community College has a less than one year program in Advertising.
Johnson & Wales University - Providence, RI
Johnson & Wales University, 8 Abbott Park Place, Providence, RI 02903-3703. Johnson & Wales University is a large university located in Providence, Rhode Island. It is a private not-for-profit school with primarily 4-year or above programs. It has 10,488 students and an admission rate of 72%. Johnson & Wales University has an associate's degree and a bachelor's degree program in Advertising which graduated thirty-four and sixty-seven students respectively in 2008.
Certified Sales Professional: The Certified Sales Professional (CSP) program gives a thorough understanding of consultative selling.
For more information, see the Manufacturers Representatives Educational Research Foundation website.
Certified Salesperson: The SMEI Certified Professional Salesperson program is ideal for professionals who are employed as a sales representatives, account managers, distributor representatives and business development personnel.
For more information, see the Sales & Marketing Executives International website.
LOCATION INFORMATION: Providence, Rhode Island
Providence is situated in Providence County, Rhode Island. It has a population of over 171,557, which has shrunk by 1.2% over the last ten years. The cost of living index in Providence, 105, is above the national average. New single-family homes in Providence are valued at $75,900 on average, which is far less than the state average. In 2008, seventeen new homes were constructed in Providence, down from forty-seven the previous year.
The three most popular industries for women in Providence are educational services, health care, and miscellaneous manufacturing. For men, it is educational services, accommodation and food services, and miscellaneous manufacturing. The average travel time to work is about 20 minutes. More than 24.4% of Providence residents have a bachelor's degree, which is lower than the state average. The percentage of residents with a graduate degree, 11.3%, is higher than the state average.
The unemployment rate in Providence is 14.5%, which is greater than Rhode Island's average of 12.2%.
The percentage of Providence residents that are affiliated with a religious congregation, 63.6%, is more than both the national and state average. United Pentecostal Church, United Presbyterian Church and Providence Assembly of God Church are some of the churches located in Providence. The most common religious groups are the Catholic Church, the American Baptist Churches in the USA and the Episcopal Church.
Providence is home to the Fall River Iron Works and the Broadway-Armory Historic District as well as Burnside Park and Customhouse Historic District. Shopping malls in the area include Silver Lake Plaza Shopping Center, Shopperstown Shopping Center and Corliss Landing Shopping Center. Visitors to Providence can choose from Historic Jacob Hill Farm Bed and Breakfast Inn, Agora Restaurant & Bar and Old Court Bed & Breakfast for temporary stays in the area.