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Career and Education Opportunities for Marketing Managers in Providence, Rhode Island

Marketing manager career and educational opportunities abound in Providence, Rhode Island. Currently, 1,010 people work as marketing managers in Rhode Island. This is expected to grow by 12% to 1,140 people by 2016. This is not quite as good as the national trend for marketing managers, which sees this job pool growing by about 12.5% over the next eight years. In general, marketing managers determine the demand for products and services offered by a firm and its competitors and identify potential customers.

Income for marketing managers is about $41 hourly or $85,540 per year on average in Rhode Island. Nationally, their income is about $52 hourly or $108,580 annually. Incomes for marketing managers are better than in the overall category of Marketing and Advertising in Rhode Island, and better than the overall Marketing and Advertising category nationally. People working as marketing managers can fill a number of jobs, such as: marketing agent, internet marketing manager, and sales officer.

There are fourteen schools within twenty-five miles of Providence where you can study to be a marketing manager, among fifty-five schools of higher education total in the Providence area. Marketing managers usually hold a Bachelor's degree, so it will take about four years to learn to be a marketing manager if you already have a high school diploma.

CAREER DESCRIPTION: Marketing Manager

Marketing Manager video from the State of New Jersey Dept. of Labor and Workforce Development

In general, marketing managers determine the demand for products and services offered by a firm and its competitors and identify potential customers. They also develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied.

Marketing managers identify and evaluate marketing strategy, on the basis of knowledge of establishment objectives and cost and markup factors. They also use sales forecasting and strategic planning to insure the sale and profitability of products or services, analyzing business developments and monitoring market trends. Equally important, marketing managers have to direct and participate in promotional efforts and trade shows, working with developers and production managers, to market products and services. They are often called upon to formulate, direct and schedule marketing efforts and policies to promote products and services, working with advertising and promotion managers. They are expected to compile lists describing product or service offerings. Finally, marketing managers decide on products and accessories to be displayed at trade or special production shows.

Every day, marketing managers are expected to be able to articulate ideas and problems. They need to think through problems and come up with general rules. It is also important that they listen to and understand others in meetings.

It is important for marketing managers to design pricing strategies, balancing firm objectives and customer satisfaction. They are often called upon to direct the hiring and performance evaluations of marketing and sales staff and oversee their daily efforts. They also confer with buying personnel to get advice regarding the types of products or services expected to be in demand. They are sometimes expected to evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, and return-on-investment and profit-loss projections. Somewhat less frequently, marketing managers are also expected to confer with buying personnel to get advice regarding the types of products or services expected to be in demand.

Marketing managers sometimes are asked to decide on products and accessories to be displayed at trade or special production shows. They also have to be able to confer with product development personnel on product specifications such as layout and packaging And finally, they sometimes have to initiate market research studies and analyze their findings.

Like many other jobs, marketing managers must be reliable and be thorough and dependable.

Similar jobs with educational opportunities in Providence include:

  • Advertising Manager. Plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
  • Chief Executive Officer. Determine and formulate policies and provide the overall direction of companies or private and public sector organizations within the guidelines set up by a board of directors or similar governing body. Plan, direct, or coordinate operational activities at the highest level of management with the help of subordinate executives and staff managers.
  • Public Relations Manager. Plan and direct public relations programs designed to create and maintain a favorable public image for employer or client; or if engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations.
  • Sales Manager. Direct the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

EDUCATIONAL OPPORTUNITIES: Marketing Manager Training

Bridgewater State College - Bridgewater, MA

Bridgewater State College, 131 Summer Street, Bridgewater, MA 02325. Bridgewater State College is a large college located in Bridgewater, Massachusetts. It is a public school with primarily 4-year or above programs. It has 10,269 students and an admission rate of 62%. Bridgewater State College has a bachelor's degree and a master's degree program in Marketing/Marketing Management which graduated one and two students respectively in 2008.

Salve Regina University - Newport, RI

Salve Regina University, 100 Ochre Point Avenue, Newport, RI 02840-4192. Salve Regina University is a small university located in Newport, Rhode Island. It is a private not-for-profit school with primarily 4-year or above programs. It has 2,691 students and an admission rate of 59%. Salve Regina University has a bachelor's degree program in Marketing/Marketing Management which graduated one student in 2008.

Community College of Rhode Island - Warwick, RI

Community College of Rhode Island, 400 East Ave, Warwick, RI 02886-1807. Community College of Rhode Island is a large college located in Warwick, Rhode Island. It is a public school with primarily 2-year programs and has 17,612 students. Community College of Rhode Island has a one to two year and an associate's degree program in Marketing/Marketing Management which graduated one and four students respectively in 2008.

Johnson & Wales University - Providence, RI

Johnson & Wales University, 8 Abbott Park Place, Providence, RI 02903-3703. Johnson & Wales University is a large university located in Providence, Rhode Island. It is a private not-for-profit school with primarily 4-year or above programs. It has 10,488 students and an admission rate of 72%. Johnson & Wales University has an associate's degree and a bachelor's degree program in Marketing/Marketing Management which graduated forty-five and fifty-five students respectively in 2008.

Massasoit Community College - Brockton, MA

Massasoit Community College, One Massasoit Boulevard, Brockton, MA 02302-3996. Massasoit Community College is a medium sized college located in Brockton, Massachusetts. It is a public school with primarily 2-year programs and has 7,394 students. Massasoit Community College has an associate's degree program in Marketing/Marketing Management which graduated four students in 2008.

Rhode Island College - Providence, RI

Rhode Island College, 600 Mount Pleasant Ave, Providence, RI 02908. Rhode Island College is a medium sized college located in Providence, Rhode Island. It is a public school with primarily 4-year or above programs. It has 9,085 students and an admission rate of 72%. Rhode Island College has a bachelor's degree program in Marketing/Marketing Management.

University of Rhode Island - Kingston, RI

University of Rhode Island, , Kingston, RI 02881. University of Rhode Island is a large university located in Kingston, Rhode Island. It is a public school with primarily 4-year or above programs. It has 15,609 students and an admission rate of 82%. University of Rhode Island has a bachelor's degree program in Marketing/Marketing Management which graduated six students in 2008.

Bryant University - Smithfield, RI

Bryant University, 1150 Douglas Pike, Smithfield, RI 02917-1284. Bryant University is a small university located in Smithfield, Rhode Island. It is a private not-for-profit school with primarily 4-year or above programs. It has 3,807 students and an admission rate of 44%. Bryant University has bachelor's degree, master's degree, and post-master's certificate programs in Marketing/Marketing Management which graduated nine, zero, and zero students respectively in 2008.

Roger Williams University - Bristol, RI

Roger Williams University, One Old Ferry Rd, Bristol, RI 02809-2923. Roger Williams University is a small university located in Bristol, Rhode Island. It is a private not-for-profit school with primarily 4-year or above programs. It has 4,609 students and an admission rate of 61%. Roger Williams University has a bachelor's degree program in Marketing/Marketing Management which graduated forty-one students in 2008.

Stonehill College - Easton, MA

Stonehill College, 320 Washington Street, Easton, MA 02357-6110. Stonehill College is a small college located in Easton, Massachusetts. It is a private not-for-profit school with primarily 4-year or above programs. It has 2,426 students and an admission rate of 45%. Stonehill College has a bachelor's degree program in Marketing/Marketing Management.

University of Massachusetts-Dartmouth - North Dartmouth, MA

University of Massachusetts-Dartmouth, 285 Old Westport Rd, North Dartmouth, MA 02747-2300. University of Massachusetts-Dartmouth is a medium sized university located in North Dartmouth, Massachusetts. It is a public school with primarily 4-year or above programs. It has 9,200 students and an admission rate of 66%. University of Massachusetts-Dartmouth has a bachelor's degree program in Marketing/Marketing Management which graduated one student in 2008.

Bristol Community College - Fall River, MA

Bristol Community College, 777 Elsbree St, Fall River, MA 02720-7395. Bristol Community College is a medium sized college located in Fall River, Massachusetts. It is a public school with primarily 2-year programs and has 8,100 students. Bristol Community College has a less than one year program in Marketing, Other Specialties which graduated two students in 2008.

Providence College - Providence, RI

Providence College, River Ave and Eaton St, Providence, RI 02918-0001. Providence College is a medium sized college located in Providence, Rhode Island. It is a private not-for-profit school with primarily 4-year or above programs. It has 5,180 students and an admission rate of 45%. Providence College has a bachelor's degree program in Marketing/Marketing Management which graduated one student in 2008.

Nichols College - Dudley, MA

Nichols College, Center Rd, Dudley, MA 01571-5000. Nichols College is a small college located in Dudley, Massachusetts. It is a private not-for-profit school with primarily 4-year or above programs. It has 1,520 students and an admission rate of 65%. Nichols College has a bachelor's degree program in Marketing/Marketing Management which graduated twenty-one students in 2008.

CERTIFICATIONS

Certified Gemologist: A more advanced title offered by the American Gem Society requires additional study in diamonds and colored gemstones as well as the mastery of sophisticated testing procedures.

For more information, see the American Gem Society website.

Manager of Quality/Organizational Excellence: The Certified Manager of Quality/Organizational Excellence is a professional who leads and champions process-improvement initiatives’ everywhere from small businesses to multinational corporations’ that can have regional or global focus in a variety of service and industrial settings.

For more information, see the American Society for Quality website.

Accredited Bridal Consultant: Most new members start at the Novice level.

For more information, see the Association of Bridal Consultants website.

Marketing Skills Certification: The third module, Marketing Skills Certification (MSC), is the professional certification examination of the Business Marketing Institute, the business-to-business marketing profession's most recognized professional certification standard for marketing managers.

For more information, see the Business Marketing Association website.

CIAC-Certified Management Apprentice: Certified Management Apprentice designation is applicable to a variety of professionals including: Persons new to contact centers that desire to gain competence in the basics of operational management, Persons in an entry-level contact center management job role, Persons that are pursuing a career in contact center management, and supervisors that desire to advance their career into operational management of a contact center.

For more information, see the Call Center Industry Advisory Council website.

Business and Employer Services - Professional Certification: Professional certification exam for Business and Employer Services in workforce development.

For more information, see the Dynamic Works Institute website.

Certified Manager: Certified Manager certification is valued for the credibility and recognition it brings to managers and the organizations for which they work.

For more information, see the Institute of Certified Professional Managers website.

Residential Certified Mortgage Servicer: The Residential Certified Mortgage Servicer (CMS) Specialist Certificate and Designation program is built on a specialist track system where students can concentrate in the area of servicing most applicable to their day-to-day work or career goals.

For more information, see the Mortgage Bankers Association of America website.

Radon Measurement Technician: Radon Measurement Technicians are people who have been trained and certified in the fundamentals of radon testing.

For more information, see the National Radon Safety Board website.

Radon Measurement Specialist: Certification by the National Radon Safety Board as a Radon Measurement Specialist requires demonstration of knowledge which goes significantly beyond that required of a technician.

For more information, see the National Radon Safety Board website.

Radon Mitigation Specialist: The NRSB requirements for certification as a Radon Mitigation Specialist (RRS) are essentially the same as those established by the Environmental Protection Agency Radon Proficiency Program for radon mitigators.

For more information, see the National Radon Safety Board website.

Certified Associate in Project Management: As project management grows in scope, importance and recognition, so do the related career and credential options available to you.

For more information, see the Project Management Institute website.

Program Management Professional: Project Management Institute's newest credential is specifically developed to acknowledge the qualifications of the professional who leads the coordinated management of multiple projects and ensures the ultimate success of a program.

For more information, see the Project Management Institute website.

Certified Professional Services Marketer: The CPSM credential is a voluntary certification designed to elevate the professional standards in marketing and influence the future of this vital field.

For more information, see the Society for Marketing Professional Services website.

Professional Certified Marketer: Being a top marketer means continually enhancing your skills as well as highlighting your accomplishments.

For more information, see the The American Marketing Association website.

Accredited Valuation Analyst: The primary goal of AVA certification is to provide you with information that will serve as a solid foundation for your professional valuation endeavors, whether or not you plan to pursue a designation.

For more information, see the The National Association of Certified Valuation Analysts website.

Certified eMarketer: Since the practice of eMarketing is relatively new, marketing executives need a program that certifies professional competency.

For more information, see the eMarketing Association website.

LOCATION INFORMATION: Providence, Rhode Island

Providence, Rhode Island
Providence, Rhode Island photo by Flickr_upload_bot

Providence is situated in Providence County, Rhode Island. It has a population of over 171,557, which has shrunk by 1.2% over the last ten years. The cost of living index in Providence, 105, is above the national average. New single-family homes in Providence are valued at $75,900 on average, which is far less than the state average. In 2008, seventeen new homes were constructed in Providence, down from forty-seven the previous year.

The three most popular industries for women in Providence are educational services, health care, and miscellaneous manufacturing. For men, it is educational services, accommodation and food services, and miscellaneous manufacturing. The average travel time to work is about 20 minutes. More than 24.4% of Providence residents have a bachelor's degree, which is lower than the state average. The percentage of residents with a graduate degree, 11.3%, is higher than the state average.

The unemployment rate in Providence is 14.5%, which is greater than Rhode Island's average of 12.2%.

The percentage of Providence residents that are affiliated with a religious congregation, 63.6%, is more than both the national and state average. United Pentecostal Church, United Presbyterian Church and Providence Assembly of God Church are some of the churches located in Providence. The most common religious groups are the Catholic Church, the American Baptist Churches in the USA and the Episcopal Church.

Providence is home to the Fall River Iron Works and the Broadway-Armory Historic District as well as Burnside Park and Customhouse Historic District. Shopping malls in the area include Silver Lake Plaza Shopping Center, Shopperstown Shopping Center and Corliss Landing Shopping Center. Visitors to Providence can choose from Historic Jacob Hill Farm Bed and Breakfast Inn, Agora Restaurant & Bar and Old Court Bed & Breakfast for temporary stays in the area.