Career and Education Opportunities for Advertising Agents in Pittsburgh, Pennsylvania
Pittsburgh, Pennsylvania provides a wide variety of opportunities, both career and educational, for advertising agents. There are currently 8,050 jobs for advertising agents in Pennsylvania and this is projected to grow 14% to about 9,100 jobs by 2016. This is better than the nation as a whole, where employment opportunities for advertising agents are expected to grow by about 7.2%. In general, advertising agents sell or solicit advertising, including graphic art, advertising space in publications, custom made signs, or TV and radio advertising time.
Advertising agents earn about $20 hourly or $43,110 yearly on average in Pennsylvania and about $20 hourly or $43,480 yearly on average nationally. Incomes for advertising agents are not quite as good as in the overall category of Sales and Clerical in Pennsylvania, and better than the overall Sales and Clerical category nationally.
The Pittsburgh area is home to eighty-three schools of higher education, including two within twenty-five miles of Pittsburgh where you can get a degree as an advertising agent. Given that the most common education level for advertising agents is a Bachelor's degree, you can expect to spend about four years training to become an advertising agent if you already have a high school diploma.
CAREER DESCRIPTION: Advertising Agent
In general, advertising agents sell or solicit advertising, including graphic art, advertising space in publications, custom made signs, or TV and radio advertising time. They also may obtain leases for outdoor advertising sites or persuade retailer to use sales promotion display items.
Advertising agents explain to clients how specific types of advertising will help promote their products or services in the most effective way possible. They also furnish clients with estimates of the costs of advertising products or services. Equally important, advertising agents have to locate and contact potential clients to propose advertising services. They are often called upon to draw up contracts for advertising work, and collect payments due. They are expected to obtain and study data related to clients' products and business practices to propose effective sales presentations and appropriate product assistance. Finally, advertising agents attend sales meetings, industry trade shows, and training seminars to gather data, promote products, expand network of contacts, and increase knowledge.
Every day, advertising agents are expected to be able to articulate ideas and problems. They need to understand what others are saying to them even in a noisy environment. It is also important that they speak clearly.
It is important for advertising agents to decide on advertising medium to be used, and make ready sample advertisements within the selected medium for presentation to clients. They are often called upon to gather all relevant material for bid processes, and direct bidding and contract approval. Somewhat less frequently, advertising agents are also expected to process all correspondence and paperwork pertaining to accounts.
Advertising agents sometimes are asked to maintain assigned account bases while developing new accounts. and write sales outlines for use by staff. And finally, they sometimes have to write sales outlines for use by staff.
Like many other jobs, advertising agents must be persistant in the face of problems and impediments and have an achievement oriented outlook with an eye towards personal and professional growth.
Similar jobs with educational opportunities in Pittsburgh include:
- Cage Cashier. Exchange coins and tokens for patrons' money. May issue payoffs and obtain customer's signature on receipt when winnings exceed the amount held in the slot machine. May operate a booth in the slot machine area and furnish change persons with money bank at the start of the shift, or count and audit money in drawers.
- Cashier. Receive and disburse money in establishments other than financial institutions. Usually involves use of electronic scanners, cash registers, or related equipment. Often involved in processing credit or debit card transactions and validating checks.
- Product Demonstrator. Demonstrate merchandise and answer questions for the purpose of creating public interest in buying the product. May sell demonstrated merchandise.
- Real Estate Agent. Rent, buy, or sell property for clients. Perform duties, such as study property listings, interview prospective clients, accompany clients to property site, discuss conditions of sale, and draw up real estate contracts. Includes agents who represent buyer.
- Retail Sales Manager. Directly supervise sales workers in a retail establishment or department. Duties may include management functions, such as purchasing, budgeting, and personnel work, in addition to supervisory duties.
- Retail Salesman. Sell merchandise, such as furniture, motor vehicles, or apparel in a retail establishment.
- Sales Team Manager. Directly supervise and coordinate activities of sales workers other than retail sales workers. May perform duties, such as budgeting, accounting, and personnel work, in addition to supervisory duties.
- Technical Service Representative. Sell goods for wholesalers or manufacturers where technical or scientific knowledge is required in such areas as biology, engineering, and electronics, normally obtained from at least 2 years of post-secondary education.
- Telemarketer. Solicit orders for goods or services over the telephone.
- Wholesale and Manufacturing Sales Representative. Sell goods for wholesalers or manufacturers to businesses or groups of individuals. Work requires substantial knowledge of items sold.
EDUCATIONAL OPPORTUNITIES: Advertising Agent Training
The Art Institute of Pittsburgh - Pittsburgh, PA
The Art Institute of Pittsburgh, 420 Boulevard of the Allies, Pittsburgh, PA 15219-1328. The Art Institute of Pittsburgh is a small school located in Pittsburgh, Pennsylvania. It is a private for-profit school with primarily 4-year or above programs. It has 2,985 students and an admission rate of 46%. The Art Institute of Pittsburgh has a bachelor's degree program in Advertising which graduated ten students in 2008.
Point Park University - Pittsburgh, PA
Point Park University, 201 Wood St, Pittsburgh, PA 15222-1984. Point Park University is a small university located in Pittsburgh, Pennsylvania. It is a private not-for-profit school with primarily 4-year or above programs. It has 3,846 students and an admission rate of 79%. Point Park University has a bachelor's degree program in Advertising which graduated one student in 2008.
Certified Sales Professional: The Certified Sales Professional (CSP) program gives a thorough understanding of consultative selling.
For more information, see the Manufacturers Representatives Educational Research Foundation website.
Certified Salesperson: The SMEI Certified Professional Salesperson program is ideal for professionals who are employed as a sales representatives, account managers, distributor representatives and business development personnel.
For more information, see the Sales & Marketing Executives International website.
LOCATION INFORMATION: Pittsburgh, Pennsylvania
Pittsburgh is located in Allegheny County, Pennsylvania. It has a population of over 310,037, which has shrunk by 7.3% over the last ten years. The cost of living index in Pittsburgh, 86, is well below the national average. New single-family homes in Pittsburgh cost $196,700 on average, which is far greater than the state average. In 2008, one hundred eighty-five new homes were built in Pittsburgh, up from one hundred seventeen the previous year.
The three most popular industries for women in Pittsburgh are health care, educational services, and finance and insurance. For men, it is educational services, health care, and accommodation and food services. The average travel time to work is about 23 minutes. More than 26.2% of Pittsburgh residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 12.5%, is higher than the state average.
The unemployment rate in Pittsburgh is 7.8%, which is less than Pennsylvania's average of 8.4%.
The percentage of Pittsburgh residents that are affiliated with a religious congregation, 71.8%, is more than both the national and state average. Saint Pauls Cathedral, Saint Patrick Roman Cathlic Church and Saint Nicholas Greek Orthodox Church are some of the churches located in Pittsburgh. The largest religious groups are the Catholic Church, the Presbyterian Church (USA) and the United Methodist Church.
Pittsburgh is home to the Mount Washington Overlook and the Golden Triangle as well as Magee Playground and Kennard Playground. Shopping centers in the area include Shadyside Shopping Center and Allegheny Center Mall. Visitors to Pittsburgh can choose from Best Western University Center, Avalon Motel and Four Points By Sheraton Pittsburgh Airport for temporary stays in the area.