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Career and Education Opportunities for Advertising Managers in Pittsburgh, Pennsylvania

Advertising manager career and educational opportunities abound in Pittsburgh, Pennsylvania. The national trend for advertising managers sees this job pool shrinking by about 1.7% over the next eight years. Advertising managers generally plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Advertising managers earn approximately $39 hourly or $81,340 per year on average in Pennsylvania. Nationally they average about $38 per hour or $80,220 annually. Compared with people working in the overall category of Marketing and Advertising, people working as advertising managers in Pennsylvania earn less. They earn less than people working in the overall category of Marketing and Advertising nationally. Jobs in this field include: account manager, retail advertising sales manager, and brand manager.

The Pittsburgh area is home to eighty-three schools of higher education, including fourteen within twenty-five miles of Pittsburgh where you can get a degree as an advertising manager. The most common level of education for advertising managers is a Bachelor's degree. It will take about four years to learn to be an advertising manager if you already have a high school diploma.

CAREER DESCRIPTION: Advertising Manager

Advertising Manager video from the State of New Jersey Dept. of Labor and Workforce Development

In general, advertising managers plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Advertising managers talk with department heads or staff to consider topics such as contracts, selection of advertising media, or product to be advertised. They also read trade journals and professional literature to stay informed on trends and changes that affect media planning. Equally important, advertising managers have to gather and organize data to develop advertising campaigns. They are often called upon to formulate and ready advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments and advertising agencies. Finally, advertising managers ready and negotiate advertising and sales contracts.

Every day, advertising managers are expected to be able to think creatively about the ideas of others. They need to articulate ideas and problems. It is also important that they listen to and understand others in meetings.

It is important for advertising managers to inspect layouts and advertising copy and edit scripts, audio and video tapes, and other promotional material for adherence to given requirements. They are often called upon to identify and design contacts for promotional campaigns and industry programs that meet identified buyer targets such as dealers or consumers. They also direct efforts of departments, such as sales and research. They are sometimes expected to ready budgets and submit estimates for program costs as part of campaign plan development. Somewhat less frequently, advertising managers are also expected to identify and design contacts for promotional campaigns and industry programs that meet identified buyer targets such as dealers or consumers.

They also have to be able to direct and schedule product research and development And finally, they sometimes have to assemble and communicate with a strong, diverse coalition of organizations or public figures, securing their cooperation, support and action, to further campaign goals.

Like many other jobs, advertising managers must be thorough and dependable and be reliable.

Similar jobs with educational opportunities in Pittsburgh include:

  • Academic Director. Plan, direct, or coordinate research, instructional, student administration and services, and other educational activities at postsecondary institutions, including universities, and junior and community colleges.
  • Educational Program Director. Plan, direct, or coordinate the academic, clerical, or auxiliary activities of public or private elementary or secondary level schools.
  • Marketing Manager. Determine the demand for products and services offered by a firm and its competitors and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
  • Public Relations Manager. Plan and direct public relations programs designed to create and maintain a favorable public image for employer or client; or if engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations.
  • Sales Manager. Direct the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

EDUCATIONAL OPPORTUNITIES: Advertising Manager Training

Carnegie Mellon University - Pittsburgh, PA

Carnegie Mellon University, 5000 Forbes Ave, Pittsburgh, PA 15213-3890. Carnegie Mellon University is a large university located in Pittsburgh, Pennsylvania. It is a private not-for-profit school with primarily 4-year or above programs. It has 10,646 students and an admission rate of 29%. Carnegie Mellon University has bachelor's degree, master's degree, and doctor's degree programs in Marketing/Marketing Management which graduated one, two, and two students respectively in 2008.

Chatham University - Pittsburgh, PA

Chatham University, Woodland Rd, Pittsburgh, PA 15232. Chatham University is a small university located in Pittsburgh, Pennsylvania. It is a private not-for-profit school with primarily 4-year or above programs. It has 2,133 students and an admission rate of 71%. Chatham University has 2 areas of study related to Advertising Manager. They are:

  • Public Relations/Image Management, bachelor's degree.
  • Marketing/Marketing Management, bachelor's degree.

Community College of Beaver County - Monaca, PA

Community College of Beaver County, One Campus Drive, Monaca, PA 15061-2588. Community College of Beaver County is a small college located in Monaca, Pennsylvania. It is a public school with primarily 2-year programs and has 2,695 students. Community College of Beaver County has an associate's degree program in Marketing/Marketing Management.

Duquesne University - Pittsburgh, PA

Duquesne University, Administration Bldg 600 Forbes Ave, Pittsburgh, PA 15282. Duquesne University is a large university located in Pittsburgh, Pennsylvania. It is a private not-for-profit school with primarily 4-year or above programs. It has 10,106 students and an admission rate of 76%. Duquesne University has 2 areas of study related to Advertising Manager. They are:

  • Public Relations/Image Management, bachelor's degree which graduated 3 students in 2008.
  • Marketing/Marketing Management, bachelor's degree which graduated 26 students in 2008.

Seton Hill University - Greensburg, PA

Seton Hill University, Seton Hill Dr, Greensburg, PA 15601. Seton Hill University is a small university located in Greensburg, Pennsylvania. It is a private not-for-profit school with primarily 4-year or above programs. It has 2,010 students and an admission rate of 63%. Seton Hill University has a bachelor's degree program in Marketing/Marketing Management which graduated four students in 2008.

Community College of Allegheny County - Pittsburgh, PA

Community College of Allegheny County, 800 Allegheny Ave, Pittsburgh, PA 15233-1895. Community College of Allegheny County is a large college located in Pittsburgh, Pennsylvania. It is a public school with primarily 2-year programs and has 19,366 students. Community College of Allegheny County has an associate's degree program in Marketing/Marketing Management which graduated seventeen students in 2008.

La Roche College - Pittsburgh, PA

La Roche College, 9000 Babcock Blvd, Pittsburgh, PA 15237-5898. La Roche College is a small college located in Pittsburgh, Pennsylvania. It is a private not-for-profit school with primarily 4-year or above programs. It has 1,425 students and an admission rate of 57%. La Roche College has a bachelor's degree program in Marketing/Marketing Management which graduated two students in 2008.

The Art Institute of Pittsburgh - Pittsburgh, PA

The Art Institute of Pittsburgh, 420 Boulevard of the Allies, Pittsburgh, PA 15219-1328. The Art Institute of Pittsburgh is a small school located in Pittsburgh, Pennsylvania. It is a private for-profit school with primarily 4-year or above programs. It has 2,985 students and an admission rate of 46%. The Art Institute of Pittsburgh has a bachelor's degree program in Advertising which graduated ten students in 2008.

Carlow University - Pittsburgh, PA

Carlow University, 3333 Fifth Ave, Pittsburgh, PA 15213-3165. Carlow University is a small university located in Pittsburgh, Pennsylvania. It is a private not-for-profit school with primarily 4-year or above programs. It has 2,234 students and an admission rate of 60%. Carlow University has a bachelor's degree program in Marketing/Marketing Management.

The Art Institute of Pittsburgh-Online Division - Pittsburgh, PA

The Art Institute of Pittsburgh-Online Division, 1400 Penn Avenue, Pittsburgh, PA 15222-4332. The Art Institute of Pittsburgh-Online Division is a medium sized school located in Pittsburgh, Pennsylvania. It is a private for-profit school with primarily 4-year or above programs. It has 10,250 students and an admission rate of 53%. The Art Institute of Pittsburgh-Online Division has a bachelor's degree program in Public Relations/Image Management which graduated nine students in 2008.

Westmoreland County Community College - Youngwood, PA

Westmoreland County Community College, 145 Pavilion Lane, Youngwood, PA 15697-1895. Westmoreland County Community College is a medium sized college located in Youngwood, Pennsylvania. It is a public school with primarily 2-year programs and has 5,512 students. Westmoreland County Community College has a less than one year and an associate's degree program in Marketing/Marketing Management which graduated three and sixteen students respectively in 2008.

Point Park University - Pittsburgh, PA

Point Park University, 201 Wood St, Pittsburgh, PA 15222-1984. Point Park University is a small university located in Pittsburgh, Pennsylvania. It is a private not-for-profit school with primarily 4-year or above programs. It has 3,846 students and an admission rate of 79%. Point Park University has a bachelor's degree program in Advertising which graduated one student in 2008.

University of Pittsburgh-Pittsburgh Campus - Pittsburgh, PA

University of Pittsburgh-Pittsburgh Campus, 4200 Fifth Avenue, Pittsburgh, PA 15260. University of Pittsburgh-Pittsburgh Campus is a large university located in Pittsburgh, Pennsylvania. It is a public school with primarily 4-year or above programs. It has 27,562 students and an admission rate of 56%. University of Pittsburgh-Pittsburgh Campus has a bachelor's degree program in Marketing/Marketing Management which graduated twenty-seven students in 2008.

Robert Morris University - Moon Township, PA

Robert Morris University, 6001 University Boulevard, Moon Township, PA 15108-1189. Robert Morris University is a small university located in Moon Township, Pennsylvania. It is a private not-for-profit school with primarily 4-year or above programs. It has 4,767 students and an admission rate of 75%. Robert Morris University has a less than one year and a bachelor's degree program in Marketing/Marketing Management which graduated one and eight students respectively in 2008.

CERTIFICATIONS

Manager of Quality/Organizational Excellence: The Certified Manager of Quality/Organizational Excellence is a professional who leads and champions process-improvement initiatives’ everywhere from small businesses to multinational corporations’ that can have regional or global focus in a variety of service and industrial settings.

For more information, see the American Society for Quality website.

Marketing Skills Certification: The third module, Marketing Skills Certification (MSC), is the professional certification examination of the Business Marketing Institute, the business-to-business marketing profession's most recognized professional certification standard for marketing managers.

For more information, see the Business Marketing Association website.

Business and Employer Services - Professional Certification: Professional certification exam for Business and Employer Services in workforce development.

For more information, see the Dynamic Works Institute website.

Certified Manager: Certified Manager certification is valued for the credibility and recognition it brings to managers and the organizations for which they work.

For more information, see the Institute of Certified Professional Managers website.

Certified Exporter: An individual who has earned the distinction of Certified Exporter® (CE®) has met the international trade industry's professional proficiency standard.

For more information, see the International Import Export Institute website.

Certified U.S. Export Compliance Officer: This comprehensive certification program was developed with the support of government and industry experts to specifically meet the industry demand for up-to-date, highly qualified personnel serving in the role of empowered official as an Export Compliance Officer.

For more information, see the International Import Export Institute website.

Certified ITAR Professional: A Certified ITAR Professional has demonstrated superior mastery of the International Traffic in Arms Regulations by successfully passing the industry examination on all aspects of the ITAR to gain this highest distinction as being ITAR certified.

For more information, see the International Import Export Institute website.

Program Management Professional: Project Management Institute's newest credential is specifically developed to acknowledge the qualifications of the professional who leads the coordinated management of multiple projects and ensures the ultimate success of a program.

For more information, see the Project Management Institute website.

Professional Certified Marketer: Being a top marketer means continually enhancing your skills as well as highlighting your accomplishments.

For more information, see the The American Marketing Association website.

LOCATION INFORMATION: Pittsburgh, Pennsylvania

Pittsburgh, Pennsylvania
Pittsburgh, Pennsylvania photo by Conk 9

Pittsburgh is located in Allegheny County, Pennsylvania. It has a population of over 310,037, which has shrunk by 7.3% over the last ten years. The cost of living index in Pittsburgh, 86, is well below the national average. New single-family homes in Pittsburgh cost $196,700 on average, which is far greater than the state average. In 2008, one hundred eighty-five new homes were built in Pittsburgh, up from one hundred seventeen the previous year.

The three most popular industries for women in Pittsburgh are health care, educational services, and finance and insurance. For men, it is educational services, health care, and accommodation and food services. The average travel time to work is about 23 minutes. More than 26.2% of Pittsburgh residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 12.5%, is higher than the state average.

The unemployment rate in Pittsburgh is 7.8%, which is less than Pennsylvania's average of 8.4%.

The percentage of Pittsburgh residents that are affiliated with a religious congregation, 71.8%, is more than both the national and state average. Saint Pauls Cathedral, Saint Patrick Roman Cathlic Church and Saint Nicholas Greek Orthodox Church are some of the churches located in Pittsburgh. The largest religious groups are the Catholic Church, the Presbyterian Church (USA) and the United Methodist Church.

Pittsburgh is home to the Mount Washington Overlook and the Golden Triangle as well as Magee Playground and Kennard Playground. Shopping centers in the area include Shadyside Shopping Center and Allegheny Center Mall. Visitors to Pittsburgh can choose from Best Western University Center, Avalon Motel and Four Points By Sheraton Pittsburgh Airport for temporary stays in the area.