Popular Careers

Career Development

Career development resources for aspiring professionals.

Career Change Center

Career change guides, tutorials and resources for professionals in transition.

Job Search Resources

Job search resources, websites, guides and directories for job seekers.


Career and Education Opportunities for Market Research Analysts in Pittsburgh, Pennsylvania

For those living in the Pittsburgh, Pennsylvania area, there are many career and education opportunities for market research analysts. There are currently 11,800 working market research analysts in Pennsylvania; this should grow by 16% to 13,700 working market research analysts in the state by 2016. This is not quite as good as the nation as a whole, where employment opportunities for market research analysts are expected to grow by about 28.1%. In general, market research analysts research market conditions in local, regional, or national areas to determine potential sales of a product or service.

Market research analysts earn approximately $24 per hour or $50,870 annually on average in Pennsylvania. Nationally they average about $29 hourly or $61,070 yearly. Incomes for market research analysts are not quite as good as in the overall category of Social Sciences in Pennsylvania, and not quite as good as the overall Social Sciences category nationally. People working as market research analysts can fill a number of jobs, such as: researcher, internet researcher, and marketing support specialist.

There are eighty-three schools of higher education in the Pittsburgh area, including seven within twenty-five miles of Pittsburgh where you can get a degree to start your career as a market research analyst. Given that the most common education level for market research analysts is a Bachelor's degree, you can expect to spend about four years studying to be a market research analyst if you already have a high school diploma.

CAREER DESCRIPTION: Market Research Analyst

Market Research Analyst video from the State of New Jersey Dept. of Labor and Workforce Development

In general, market research analysts research market conditions in local, regional, or national areas to determine potential sales of a product or service. They also may gather information on competitors, prices, and methods of marketing and distribution.

Market research analysts ready reports of findings, illustrating data graphically and translating complex findings into written text. They also monitor industry statistics and follow trends in trade literature. Equally important, market research analysts have to collect and analyze data on customer demographics and buying habits to pinpoint potential markets and factors affecting product demand. They are often called upon to gather data on competitors and analyze their prices and methods of marketing and distribution. They are expected to seek and furnish data to help companies decide on their position in the marketplace. Finally, market research analysts attend conferences to furnish management with data and proposals concerning the promotion and pricing of a company's products or services.

Every day, market research analysts are expected to be able to articulate ideas and problems. They need to listen to and understand others in meetings. It is also important that they write clearly and communicate well.

It is important for market research analysts to measure the effectiveness of marketing and communications programs and strategies. They are often called upon to design and implement processes for identifying advertising needs. They also direct trained survey interviewers. Somewhat less frequently, market research analysts are also expected to attend conferences to furnish management with data and proposals concerning the promotion and pricing of a company's products or services.

And finally, they sometimes have to measure and assess customer and employee satisfaction.

Like many other jobs, market research analysts must have exceptional integrity and be able to absorb the factors involved and a problem and provide a well thought out solution.

Similar jobs with educational opportunities in Pittsburgh include:

  • Economist. Conduct research, prepare reports, or formulate plans to aid in solution of economic problems arising from production and distribution of goods and services. May collect and process economic and statistical data using econometric and sampling techniques.
  • Geographic Information Systems Analyst. Study nature and use of areas of earth's surface, relating and interpreting interactions of physical and cultural phenomena. Conduct research on physical aspects of a region, including land forms, climates, soils, plants and animals, and conduct research on the spatial implications of human activities within a given area, including social characteristics, economic activities, and political organization, as well as researching interdependence between regions at scales ranging from local to global.
  • Historian. Research, analyze, and interpret the past as recorded in sources, such as government and institutional records, newspapers and other periodicals, photographs, and unpublished manuscripts, such as personal diaries and letters.
  • Industrial Psychologist. Apply principles of psychology to personnel, administration, and marketing problems. Activities may include policy planning; employee screening, training and development; and organizational development and analysis. May work with management to reorganize the work setting to improve worker productivity.
  • Market Survey Representative. Design or conduct surveys. May supervise interviewers who conduct the survey in person or over the telephone. May present survey results to client.
  • School Psychologist. Investigate processes of learning and teaching and develop psychological principles and techniques applicable to educational problems.
  • Urban Planner. Develop comprehensive plans and programs for use of land and physical facilities of local jurisdictions, such as towns, cities, and metropolitan areas.

EDUCATIONAL OPPORTUNITIES: Market Research Analyst Training

Chatham University - Pittsburgh, PA

Chatham University, Woodland Rd, Pittsburgh, PA 15232. Chatham University is a small university located in Pittsburgh, Pennsylvania. It is a private not-for-profit school with primarily 4-year or above programs. It has 2,133 students and an admission rate of 71%. Chatham University has 2 areas of study related to Market Research Analyst. They are:

  • Economics, bachelor's degree which graduated 1 student in 2008.
  • Business/Managerial Economics, bachelor's degree which graduated 1 student in 2008.

Robert Morris University - Moon Township, PA

Robert Morris University, 6001 University Boulevard, Moon Township, PA 15108-1189. Robert Morris University is a small university located in Moon Township, Pennsylvania. It is a private not-for-profit school with primarily 4-year or above programs. It has 4,767 students and an admission rate of 75%. Robert Morris University has 2 areas of study related to Market Research Analyst. They are:

  • Economics, bachelor's degree which graduated 3 students in 2008.
  • Business/Managerial Economics, bachelor's degree which graduated 8 students in 2008.

Duquesne University - Pittsburgh, PA

Duquesne University, Administration Bldg 600 Forbes Ave, Pittsburgh, PA 15282. Duquesne University is a large university located in Pittsburgh, Pennsylvania. It is a private not-for-profit school with primarily 4-year or above programs. It has 10,106 students and an admission rate of 76%. Duquesne University has 2 areas of study related to Market Research Analyst. They are:

  • Economics, bachelor's degree which graduated 1 student in 2008.
  • Business/Managerial Economics, bachelor's degree which graduated 2 students in 2008.

Bethany College - Bethany, WV

Bethany College, , Bethany, WV 26032. Bethany College is a small college located in Bethany, West Virginia. It is a private not-for-profit school with primarily 4-year or above programs. It has 825 students and an admission rate of 96%. Bethany College has a bachelor's degree program in Economics which graduated one student in 2008.

Carnegie Mellon University - Pittsburgh, PA

Carnegie Mellon University, 5000 Forbes Ave, Pittsburgh, PA 15213-3890. Carnegie Mellon University is a large university located in Pittsburgh, Pennsylvania. It is a private not-for-profit school with primarily 4-year or above programs. It has 10,646 students and an admission rate of 29%. Carnegie Mellon University has 3 areas of study related to Market Research Analyst. They are:

  • Economics, bachelor's degree, master's degree, and doctor's degree which graduated eleven, zero, and zero students respectively in 2008.
  • International Economics, bachelor's degree.
  • Business/Managerial Economics, bachelor's degree, master's degree, and doctor's degree which graduated zero, four, and five students respectively in 2008.

Washington & Jefferson College - Washington, PA

Washington & Jefferson College, 60 S Lincoln St, Washington, PA 15301. Washington & Jefferson College is a small college located in Washington, Pennsylvania. It is a private not-for-profit school with primarily 4-year or above programs. It has 1,519 students and an admission rate of 38%. Washington & Jefferson College has a bachelor's degree program in Economics which graduated three students in 2008.

University of Pittsburgh-Pittsburgh Campus - Pittsburgh, PA

University of Pittsburgh-Pittsburgh Campus, 4200 Fifth Avenue, Pittsburgh, PA 15260. University of Pittsburgh-Pittsburgh Campus is a large university located in Pittsburgh, Pennsylvania. It is a public school with primarily 4-year or above programs. It has 27,562 students and an admission rate of 56%. University of Pittsburgh-Pittsburgh Campus has bachelor's degree, master's degree, and doctor's degree programs in Economics which graduated thirteen, two, and nine students respectively in 2008.

CERTIFICATIONS

Fiscal Services - Accelerated Package: Fiscal Services - Accelerated Package course list: Better Requests for Proposals for Better Projects; Continuous Improvement Through Monitoring; Contracting; New Coding System for the 21st Century; Procurement; and Writing Winning Grant Proposals.

For more information, see the Dynamic Works Institute website.

LOCATION INFORMATION: Pittsburgh, Pennsylvania

Pittsburgh, Pennsylvania
Pittsburgh, Pennsylvania photo by Conk 9

Pittsburgh is located in Allegheny County, Pennsylvania. It has a population of over 310,037, which has shrunk by 7.3% over the last ten years. The cost of living index in Pittsburgh, 86, is well below the national average. New single-family homes in Pittsburgh cost $196,700 on average, which is far greater than the state average. In 2008, one hundred eighty-five new homes were built in Pittsburgh, up from one hundred seventeen the previous year.

The three most popular industries for women in Pittsburgh are health care, educational services, and finance and insurance. For men, it is educational services, health care, and accommodation and food services. The average travel time to work is about 23 minutes. More than 26.2% of Pittsburgh residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 12.5%, is higher than the state average.

The unemployment rate in Pittsburgh is 7.8%, which is less than Pennsylvania's average of 8.4%.

The percentage of Pittsburgh residents that are affiliated with a religious congregation, 71.8%, is more than both the national and state average. Saint Pauls Cathedral, Saint Patrick Roman Cathlic Church and Saint Nicholas Greek Orthodox Church are some of the churches located in Pittsburgh. The largest religious groups are the Catholic Church, the Presbyterian Church (USA) and the United Methodist Church.

Pittsburgh is home to the Mount Washington Overlook and the Golden Triangle as well as Magee Playground and Kennard Playground. Shopping centers in the area include Shadyside Shopping Center and Allegheny Center Mall. Visitors to Pittsburgh can choose from Best Western University Center, Avalon Motel and Four Points By Sheraton Pittsburgh Airport for temporary stays in the area.