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Career and Education Opportunities for Advertising Managers in Philadelphia, Pennsylvania

Advertising managers can find both educational opportunities and jobs in the Philadelphia, Pennsylvania area. The national trend for advertising managers sees this job pool shrinking by about 1.7% over the next eight years. Advertising managers generally plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Income for advertising managers is about $39 per hour or $81,340 annually on average in Pennsylvania. Nationally, their income is about $38 per hour or $80,220 annually. Advertising managers earn less than people working in the category of Marketing and Advertising generally in Pennsylvania and less than people in the Marketing and Advertising category nationally. Jobs in this field include: campaign director, brand manager, and director of sales and marketing.

There are twenty-six schools within twenty-five miles of Philadelphia where you can study to be an advertising manager, among 156 schools of higher education total in the Philadelphia area. Advertising managers usually hold a Bachelor's degree, so it will take about four years to learn to be an advertising manager if you already have a high school diploma.

CAREER DESCRIPTION: Advertising Manager

Advertising Manager video from the State of New Jersey Dept. of Labor and Workforce Development

In general, advertising managers plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Advertising managers talk with department heads or staff to consider topics such as contracts, selection of advertising media, or product to be advertised. They also read trade journals and professional literature to stay informed on trends and changes that affect media planning. Equally important, advertising managers have to gather and organize data to develop advertising campaigns. They are often called upon to formulate and ready advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments and advertising agencies. Finally, advertising managers ready and negotiate advertising and sales contracts.

Every day, advertising managers are expected to be able to think creatively about the ideas of others. They need to articulate ideas and problems. It is also important that they listen to and understand others in meetings.

It is important for advertising managers to inspect layouts and advertising copy and edit scripts, audio and video tapes, and other promotional material for adherence to given requirements. They are often called upon to identify and design contacts for promotional campaigns and industry programs that meet identified buyer targets such as dealers or consumers. They also direct efforts of departments, such as sales and research. They are sometimes expected to ready budgets and submit estimates for program costs as part of campaign plan development. Somewhat less frequently, advertising managers are also expected to identify and design contacts for promotional campaigns and industry programs that meet identified buyer targets such as dealers or consumers.

They also have to be able to direct and schedule product research and development And finally, they sometimes have to assemble and communicate with a strong, diverse coalition of organizations or public figures, securing their cooperation, support and action, to further campaign goals.

Like many other jobs, advertising managers must be thorough and dependable and be reliable.

Similar jobs with educational opportunities in Philadelphia include:

  • Academic Director. Plan, direct, or coordinate research, instructional, student administration and services, and other educational activities at postsecondary institutions, including universities, and junior and community colleges.
  • Educational Program Director. Plan, direct, or coordinate the academic, clerical, or auxiliary activities of public or private elementary or secondary level schools.
  • Marketing Manager. Determine the demand for products and services offered by a firm and its competitors and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
  • Public Relations Manager. Plan and direct public relations programs designed to create and maintain a favorable public image for employer or client; or if engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations.
  • Sales Manager. Direct the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

EDUCATIONAL OPPORTUNITIES: Advertising Manager Training

Neumann College - Aston, PA

Neumann College, One Neumann Drive, Aston, PA 19014-1298. Neumann College is a small college located in Aston, Pennsylvania. It is a private not-for-profit school with primarily 4-year or above programs. It has 3,037 students and an admission rate of 95%. Neumann College has a bachelor's degree program in Marketing/Marketing Management which graduated one student in 2008.

Camden County College - Blackwood, NJ

Camden County College, College Drive, Blackwood, NJ 08012. Camden County College is a large college located in Blackwood, New Jersey. It is a public school with primarily 2-year programs and has 14,951 students. Camden County College has an associate's degree program in Marketing/Marketing Management which graduated six students in 2008.

Rutgers University-Camden - Camden, NJ

Rutgers University-Camden, 406 Penn, Camden, NJ 08102. Rutgers University-Camden is a medium sized university located in Camden, New Jersey. It is a public school with primarily 4-year or above programs. It has 5,398 students and an admission rate of 51%. Rutgers University-Camden has a bachelor's degree program in Marketing/Marketing Management which graduated thirty-six students in 2008.

Rosemont College - Rosemont, PA

Rosemont College, 1400 Montgomery Ave, Rosemont, PA 19010-1699. Rosemont College is a small college located in Rosemont, Pennsylvania. It is a private not-for-profit school with primarily 4-year or above programs. It has 871 students and an admission rate of 62%. Rosemont College has a bachelor's degree program in Marketing/Marketing Management which graduated four students in 2008.

Delaware Valley College - Doylestown, PA

Delaware Valley College, 700 E Butler Ave, Doylestown, PA 18901-2697. Delaware Valley College is a small college located in Doylestown, Pennsylvania. It is a private not-for-profit school with primarily 4-year or above programs. It has 2,138 students and an admission rate of 71%. Delaware Valley College has a bachelor's degree program in Marketing/Marketing Management which graduated four students in 2008.

Manor College - Jenkintown, PA

Manor College, 700 Fox Chase Rd, Jenkintown, PA 19046-3399. Manor College is a small college located in Jenkintown, Pennsylvania. It is a private not-for-profit school with primarily 2-year programs. It has 958 students and an admission rate of 44%. Manor College has an associate's degree program in Marketing/Marketing Management.

Arcadia University - Glenside, PA

Arcadia University, 450 S Easton Rd, Glenside, PA 19038-3295. Arcadia University is a small university located in Glenside, Pennsylvania. It is a private not-for-profit school with primarily 4-year or above programs. It has 3,872 students and an admission rate of 69%. Arcadia University has a bachelor's degree program in Marketing/Marketing Management which graduated eight students in 2008.

Temple University - Philadelphia, PA

Temple University, 1801 North Broad Street, Philadelphia, PA 19122-6096. Temple University is a large university located in Philadelphia, Pennsylvania. It is a public school with primarily 4-year or above programs. It has 35,343 students and an admission rate of 61%. Temple University has 3 areas of study related to Advertising Manager. They are:

  • Public Relations/Image Management, bachelor's degree and master's degree which graduated eighty-four and zero students respectively in 2008.
  • Advertising, bachelor's degree which graduated 88 students in 2008.
  • Marketing/Marketing Management, bachelor's degree and master's degree which graduated 227 and zero students respectively in 2008.

Villanova University - Villanova, PA

Villanova University, 800 Lancaster Avenue, Villanova, PA 19085-1699. Villanova University is a large university located in Villanova, Pennsylvania. It is a private not-for-profit school with primarily 4-year or above programs. It has 10,295 students and an admission rate of 39%. Villanova University has a bachelor's degree program in Marketing/Marketing Management which graduated six students in 2008.

University of Pennsylvania - Philadelphia, PA

University of Pennsylvania, 1 College Hall 34th and Spruce Sts, Philadelphia, PA 19104-6303. University of Pennsylvania is a large university located in Philadelphia, Pennsylvania. It is a private not-for-profit school with primarily 4-year or above programs. It has 24,060 students and an admission rate of 17%. University of Pennsylvania has bachelor's degree, postbaccalaureate certificate, master's degree, and doctor's degree programs in Marketing/Marketing Management which graduated forty-three, twenty-six, forty-two, and one students respectively in 2008.

Cabrini College - Radnor, PA

Cabrini College, 610 King of Prussia Rd, Radnor, PA 19087-3698. Cabrini College is a small college located in Radnor, Pennsylvania. It is a private not-for-profit school with primarily 4-year or above programs. It has 3,580 students and an admission rate of 70%. Cabrini College has a bachelor's degree program in Marketing/Marketing Management which graduated twenty-nine students in 2008.

Thomas Edison State College - Trenton, NJ

Thomas Edison State College, 101 W State St, Trenton, NJ 08608-1176. Thomas Edison State College is a large college located in Trenton, New Jersey. It is a public school with primarily 4-year or above programs and has 17,369 students. Thomas Edison State College has a bachelor's degree program in Marketing/Marketing Management which graduated nineteen students in 2008.

Wilmington University - New Castle, DE

Wilmington University, 320 Dupont Hwy, New Castle, DE 19720. Wilmington University is a medium sized university located in New Castle, Delaware. It is a private not-for-profit school with primarily 4-year or above programs and has 8,980 students. Wilmington University has a bachelor's degree program in Marketing/Marketing Management which graduated forty-one students in 2008.

Rider University - Lawrenceville, NJ

Rider University, 2083 Lawrence Road, Lawrenceville, NJ 08648-3099. Rider University is a medium sized university located in Lawrenceville, New Jersey. It is a private not-for-profit school with primarily 4-year or above programs. It has 6,011 students and an admission rate of 74%. Rider University has 2 areas of study related to Advertising Manager. They are:

  • Advertising, bachelor's degree which graduated 12 students in 2008.
  • Marketing/Marketing Management, bachelor's degree which graduated 46 students in 2008.

Goldey-Beacom College - Wilmington, DE

Goldey-Beacom College, 4701 Limestone Rd, Wilmington, DE 19808. Goldey-Beacom College is a small college located in Wilmington, Delaware. It is a private not-for-profit school with primarily 4-year or above programs. It has 1,319 students and an admission rate of 67%. Goldey-Beacom College has a bachelor's degree and a master's degree program in Marketing/Marketing Management which graduated twelve and two students respectively in 2008.

Philadelphia University - Philadelphia, PA

Philadelphia University, School House Lane and Henry Avenue, Philadelphia, PA 19144-5497. Philadelphia University is a small university located in Philadelphia, Pennsylvania. It is a private not-for-profit school with primarily 4-year or above programs. It has 3,373 students and an admission rate of 70%. Philadelphia University has a bachelor's degree program in Marketing/Marketing Management which graduated thirty-one students in 2008.

Rowan University - Glassboro, NJ

Rowan University, 201 Mullica Hill Road, Glassboro, NJ 08028. Rowan University is a large university located in Glassboro, New Jersey. It is a public school with primarily 4-year or above programs. It has 10,271 students and an admission rate of 57%. Rowan University has 2 areas of study related to Advertising Manager. They are:

  • Public Relations/Image Management, bachelor's degree and master's degree which graduated eighty-four and eight students respectively in 2008.
  • Advertising, bachelor's degree which graduated 59 students in 2008.

Gloucester County College - Sewell, NJ

Gloucester County College, 1400 Tanyard Road, Sewell, NJ 08080. Gloucester County College is a medium sized college located in Sewell, New Jersey. It is a public school with primarily 2-year programs and has 6,135 students. Gloucester County College has an associate's degree program in Marketing/Marketing Management which graduated nine students in 2008.

Saint Joseph's University - Philadelphia, PA

Saint Joseph's University, 5600 City Avenue, Philadelphia, PA 19131-1395. Saint Joseph's University is a medium sized university located in Philadelphia, Pennsylvania. It is a private not-for-profit school with primarily 4-year or above programs. It has 7,846 students and an admission rate of 86%. Saint Joseph's University has a bachelor's degree and a master's degree program in Marketing/Marketing Management which graduated one and twenty-three students respectively in 2008.

University of the Sciences in Philadelphia - Philadelphia, PA

University of the Sciences in Philadelphia, 600 S 43rd Street, Philadelphia, PA 19104-4495. University of the Sciences in Philadelphia is a small university located in Philadelphia, Pennsylvania. It is a private not-for-profit school with primarily 4-year or above programs. It has 1,931 students and an admission rate of 58%. University of the Sciences in Philadelphia has a bachelor's degree program in Marketing/Marketing Management which graduated twenty-seven students in 2008.

Lansdale School of Business - North Wales, PA

Lansdale School of Business, 201 Church Rd, North Wales, PA 19454. Lansdale School of Business is a small school located in North Wales, Pennsylvania. It is a private for-profit school with primarily 2-year programs and has 394 students. Lansdale School of Business has an associate's degree program in Marketing/Marketing Management which graduated fourteen students in 2008.

Peirce College - Philadelphia, PA

Peirce College, 1420 Pine Street, Philadelphia, PA 19102-4699. Peirce College is a small college located in Philadelphia, Pennsylvania. It is a private not-for-profit school with primarily 4-year or above programs and has 2,009 students. Peirce College has an associate's degree program in Marketing/Marketing Management which graduated four students in 2008.

Delaware Technical and Community College-Stanton-Wilmington - Newark, DE

Delaware Technical and Community College-Stanton-Wilmington, 400 Stanton-Christiana Rd, Newark, DE 19702. Delaware Technical and Community College-Stanton-Wilmington is a medium sized college located in Newark, Delaware. It is a public school with primarily 2-year programs and has 7,460 students. Delaware Technical and Community College-Stanton-Wilmington has a one to two year and an associate's degree program in Marketing/Marketing Management which graduated zero and twenty-seven students respectively in 2008.

La Salle University - Philadelphia, PA

La Salle University, 1900 W Olney Ave, Philadelphia, PA 19141-1199. La Salle University is a medium sized university located in Philadelphia, Pennsylvania. It is a private not-for-profit school with primarily 4-year or above programs. It has 6,176 students and an admission rate of 68%. La Salle University has a bachelor's degree and a master's degree program in Marketing/Marketing Management which graduated fifteen and three students respectively in 2008.

University of Delaware - Newark, DE

University of Delaware, , Newark, DE 19716. University of Delaware is a large university located in Newark, Delaware. It is a public school with primarily 4-year or above programs. It has 20,500 students and an admission rate of 58%. University of Delaware has a bachelor's degree program in Marketing/Marketing Management which graduated forty-one students in 2008.

Chestnut Hill College - Philadelphia, PA

Chestnut Hill College, 9601 Germantown Ave, Philadelphia, PA 19118-2693. Chestnut Hill College is a small college located in Philadelphia, Pennsylvania. It is a private not-for-profit school with primarily 4-year or above programs. It has 2,046 students and an admission rate of 74%. Chestnut Hill College has a bachelor's degree program in Marketing/Marketing Management which graduated six students in 2008.

CERTIFICATIONS

Manager of Quality/Organizational Excellence: The Certified Manager of Quality/Organizational Excellence is a professional who leads and champions process-improvement initiatives’ everywhere from small businesses to multinational corporations’ that can have regional or global focus in a variety of service and industrial settings.

For more information, see the American Society for Quality website.

Marketing Skills Certification: The third module, Marketing Skills Certification (MSC), is the professional certification examination of the Business Marketing Institute, the business-to-business marketing profession's most recognized professional certification standard for marketing managers.

For more information, see the Business Marketing Association website.

Business and Employer Services - Professional Certification: Professional certification exam for Business and Employer Services in workforce development.

For more information, see the Dynamic Works Institute website.

Certified Manager: Certified Manager certification is valued for the credibility and recognition it brings to managers and the organizations for which they work.

For more information, see the Institute of Certified Professional Managers website.

Certified Exporter: An individual who has earned the distinction of Certified Exporter® (CE®) has met the international trade industry's professional proficiency standard.

For more information, see the International Import Export Institute website.

Certified U.S. Export Compliance Officer: This comprehensive certification program was developed with the support of government and industry experts to specifically meet the industry demand for up-to-date, highly qualified personnel serving in the role of empowered official as an Export Compliance Officer.

For more information, see the International Import Export Institute website.

Certified ITAR Professional: A Certified ITAR Professional has demonstrated superior mastery of the International Traffic in Arms Regulations by successfully passing the industry examination on all aspects of the ITAR to gain this highest distinction as being ITAR certified.

For more information, see the International Import Export Institute website.

Program Management Professional: Project Management Institute's newest credential is specifically developed to acknowledge the qualifications of the professional who leads the coordinated management of multiple projects and ensures the ultimate success of a program.

For more information, see the Project Management Institute website.

Professional Certified Marketer: Being a top marketer means continually enhancing your skills as well as highlighting your accomplishments.

For more information, see the The American Marketing Association website.

LOCATION INFORMATION: Philadelphia, Pennsylvania

Philadelphia, Pennsylvania
Philadelphia, Pennsylvania photo by Apollo1758

Philadelphia is located in Philadelphia County, Pennsylvania. It has a population of over 1,447,395, which has shrunk by 4.6% in the past ten years. The cost of living index in Philadelphia, 102, is near the national average. New single-family homes in Philadelphia cost $212,900 on average, which is far greater than the state average. In 2008, five hundred forty-five new homes were constructed in Philadelphia, down from five hundred ninety-one the previous year.

The top three industries for women in Philadelphia are health care, educational services, and professional, scientific, and technical services. For men, it is construction, educational services, and health care. The average travel time to work is about 32 minutes. More than 17.9% of Philadelphia residents have a bachelor's degree, which is lower than the state average. The percentage of residents with a graduate degree, 7.5%, is lower than the state average.

The percentage of Philadelphia residents that are affiliated with a religious congregation, 53.4%, is more than the national average but less than the state average. Boulevard Church, Mount Herman Church and Saint Michael Mission Center are all churches located in Philadelphia. The most prominent religious groups are the Catholic Church, the American Baptist Churches in the USA and the Muslim Estimate.

Philadelphia is home to the Five Points and the Academy Gardens as well as Durham Park and Cloverly Park. Shopping malls in the area include Roosevelt Mall, Andorra Shopping Center and Red Lion Shopping Center. Visitors to Philadelphia can choose from Comfort Inn, Concordia Worldwide Hotel Reservations and Embassy Suites for temporary stays in the area.