Marketing and Advertising: Career and Education Opportunities in Philadelphia, Pennsylvania
Marketing and Advertising: Marketing and Advertising Managers direct the operations of public relations and advertising firms across the country. They guide the communications efforts of companies that are trying to make their message clear and their products understood.
Philadelphia is located in Philadelphia County, Pennsylvania. It has a population of over 1,447,395, which has shrunk by 4.6% in the past ten years. The cost of living index in Philadelphia, 102, is near the national average. New single-family homes in Philadelphia cost $212,900 on average, which is far greater than the state average. In 2008, five hundred forty-five new homes were constructed in Philadelphia, down from five hundred ninety-one the previous year.
The top three industries for women in Philadelphia are health care, educational services, and professional, scientific, and technical services. For men, it is construction, educational services, and health care. The average travel time to work is about 32 minutes. More than 17.9% of Philadelphia residents have a bachelor's degree, which is lower than the state average. The percentage of residents with a graduate degree, 7.5%, is lower than the state average.
The percentage of Philadelphia residents that are affiliated with a religious congregation, 53.4%, is more than the national average but less than the state average. Boulevard Church, Mount Herman Church and Saint Michael Mission Center are all churches located in Philadelphia. The most prominent religious groups are the Catholic Church, the American Baptist Churches in the USA and the Muslim Estimate.
Philadelphia is home to the Five Points and the Academy Gardens as well as Durham Park and Cloverly Park. Shopping malls in the area include Roosevelt Mall, Andorra Shopping Center and Red Lion Shopping Center. Visitors to Philadelphia can choose from Comfort Inn, Concordia Worldwide Hotel Reservations and Embassy Suites for temporary stays in the area.
Featured Online Colleges
CAREERS WITHIN: Marketing and Advertising
Advertising Managers plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis. Advertising Managers need to respond to the actions of other and coordinate activities with them. They also need to look for ways to help others.
Marketing Managers determine the demand for products and services offered by a firm and its competitors and identify potential customers. Marketing Managers need to think through complex problems and develop a critical analysis of the situation and possible solutions. They also need to speak clearly and communicate with others.
Public Relations Managers plan and direct public relations programs designed to create and maintain a favorable public image for employer or client; or if engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations. Public Relations Managers need to pay attention to ongoing situations and monitor them as they develop. They also need to write well.