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Career and Education Opportunities for Marketing Managers in Pennsylvania

Pennsylvania has a population of 12,604,767, which has grown by 2.64% over the past 10 years. Nicknamed the "Keystone State," its capital is Harrisburg, though its biggest city is Philadelphia.

There are currently 5,300 working marketing managers in Pennsylvania; this should grow 10% to 5,800 working marketing managers in the state by 2016. This is not quite as good as the national trend for marketing managers, which sees this job pool growing by about 12.5% over the next eight years. Marketing managers generally determine the demand for products and services offered by a firm and its competitors and identify potential customers.

A person working as a marketing manager can expect to earn about $48 per hour or $101,020 annually on average in Pennsylvania and about $52 hourly or $108,580 annually on average in the U.S. as a whole. Marketing managers earn more than people working in the category of Marketing and Advertising generally in Pennsylvania and more than people in the Marketing and Advertising category nationally. Marketing managers work in a variety of jobs, including: marketing assistant, media planner, and commercial marketing specialist.

In 2008, there were a total of 7,407,409 jobs in Pennsylvania. The average annual income was $39,762 in 2008, up from $38,738 the preceding year. The unemployment rate in Pennsylvania was 8.1% in 2009, which has grown by 2.8% since the previous year. Roughly 22.4% of Pennsylvania residents have college degrees, which is lower than the national average.

The top industries in Pennsylvania include railroad rolling stock manufacturing, women's' cut apparel manufacturing, and community care facilities for the elderly. Notable tourist attractions include the College of Physicians of Philadelphia, the Academy Of Natural Sciences, and the American Interfaith Institute.

CITIES WITH Marketing Manager OPPORTUNITIES IN Pennsylvania


JOB DESCRIPTION: Marketing Manager

Marketing Manager video from the State of New Jersey Dept. of Labor and Workforce Development

In general, marketing managers determine the demand for products and services offered by a firm and its competitors and identify potential customers. They also develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied.

Every day, marketing managers are expected to be able to articulate ideas and problems. They need to think through problems and come up with general rules. It is also important that they listen to and understand others in meetings.

Similar jobs with educational opportunities in Pennsylvania include:

  • Advertising Manager. Plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
  • Chief Executive Officer. Determine and formulate policies and provide the overall direction of companies or private and public sector organizations within the guidelines set up by a board of directors or similar governing body. Plan, direct, or coordinate operational activities at the highest level of management with the help of subordinate executives and staff managers.
  • Public Relations Manager. Plan and direct public relations programs designed to create and maintain a favorable public image for employer or client; or if engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations.
  • Sales Manager. Direct the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

LOCATION INFORMATION: Pennsylvania

Pennsylvania
Pennsylvania photo by Ed Yakovich

Pennsylvania has a population of 12,604,767, which has grown by 2.64% in the last 10 years. Nicknamed the "Keystone State," its capital is Harrisburg, though its most populous city is Philadelphia. In 2008, there were a total of 7,407,409 jobs in Pennsylvania. The average annual income was $39,762 in 2008, up from $38,738 in 2007. The unemployment rate in Pennsylvania was 8.1% in 2009, which has grown by 2.8% since the previous year. About 22.4% of Pennsylvania residents have college degrees, which is lower than the national average.

The top industries in Pennsylvania include railroad rolling stock manufacturing, women's' cut apparel manufacturing, and community care facilities for the elderly. Notable tourist destinations include the Marian Anderson Residence Museum, the American Interfaith Institute, and the Benjamin Franklin Tercentenary.