Marketing and Advertising: Career and Education Opportunities in Pennsylvania
Marketing and Advertising: Marketing and Advertising Managers direct the operations of public relations and advertising firms across the country. They guide the communications efforts of companies that are trying to make their message clear and their products understood.
Pennsylvania has a population of 12,604,767, which has grown by 2.64% in the last 10 years. Nicknamed the "Keystone State," its capital is Harrisburg, though its most populous city is Philadelphia. In 2008, there were a total of 7,407,409 jobs in Pennsylvania. The average annual income was $39,762 in 2008, up from $38,738 in 2007. The unemployment rate in Pennsylvania was 8.1% in 2009, which has grown by 2.8% since the previous year. About 22.4% of Pennsylvania residents have college degrees, which is lower than the national average.
The top industries in Pennsylvania include railroad rolling stock manufacturing, women's' cut apparel manufacturing, and community care facilities for the elderly. Notable tourist destinations include the Marian Anderson Residence Museum, the American Interfaith Institute, and the Benjamin Franklin Tercentenary.
CITIES WITH Marketing and Advertising OPPORTUNITIES IN Pennsylvania
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CAREERS WITHIN Marketing and Advertising
Advertising Managers plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis. Advertising Managers need to respond to the actions of other and coordinate activities with them. They also need to look for ways to help others.
Marketing Managers determine the demand for products and services offered by a firm and its competitors and identify potential customers. Marketing Managers need to think through complex problems and develop a critical analysis of the situation and possible solutions. They also need to speak clearly and communicate with others.
Public Relations Managers plan and direct public relations programs designed to create and maintain a favorable public image for employer or client; or if engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations. Public Relations Managers need to pay attention to ongoing situations and monitor them as they develop. They also need to write well.