Marketing and Advertising: Career and Education Opportunities in Salem, Oregon
Marketing and Advertising: Marketing and Advertising Managers direct the operations of public relations and advertising firms across the country. They guide the communications efforts of companies that are trying to make their message clear and their products understood.
Salem is located in Marion County, Oregon. It has a population of over 153,435, which has grown by 12.1% over the last ten years. The cost of living index in Salem, 97, is near the national average. New single-family homes in Salem are valued at $215,800 on average, which is above the state average. In 2008, two hundred sixty-nine new homes were constructed in Salem, down from five hundred forty-three the previous year.
The top three industries for women in Salem are health care, public administration, and educational services. For men, it is construction, public administration, and educational services. The average commute to work is about 22 minutes. More than 24.1% of Salem residents have a bachelor's degree, which is lower than the state average. The percentage of residents with a graduate degree, 8.8%, is higher than the state average.
The unemployment rate in Salem is 10.2%, which is less than Oregon's average of 10.6%.
The percentage of Salem residents that are affiliated with a religious congregation, 37.6%, is less than the national average but more than the state average. The most prominent religious groups are the Catholic Church, the LDS (Mormon) Church and the Evangelical Lutheran Church in America.
Salem is home to the Oregon Women's Correctional Center and the Oregon State Penitentiary as well as Waldo Park and Olinger Pool Park. Visitors to Salem can choose from Red Lion Hotel-Salem Reservations, Shilo Inn Salem and Econo Lodge Salem for temporary stays in the area.
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CAREERS WITHIN: Marketing and Advertising
Advertising Managers plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis. Advertising Managers need to respond to the actions of other and coordinate activities with them. They also need to look for ways to help others.
Marketing Managers determine the demand for products and services offered by a firm and its competitors and identify potential customers. Marketing Managers need to think through complex problems and develop a critical analysis of the situation and possible solutions. They also need to speak clearly and communicate with others.