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Career and Education Opportunities for Market Research Analysts in Salem, Oregon

There are many career and education opportunities for market research analysts in the Salem, Oregon area. Currently, 1,520 people work as market research analysts in Oregon. This is expected to grow 12% to about 1,700 people by 2016. This is not quite as good as the national trend for market research analysts, which sees this job pool growing by about 28.1% over the next eight years. Market research analysts generally research market conditions in local, regional, or national areas to determine potential sales of a product or service.

A person working as a market research analyst can expect to earn about $30 hourly or $64,200 yearly on average in Oregon and about $29 hourly or $61,070 yearly on average in the U.S. as a whole. Compared with people working in the overall category of Social Sciences, people working as market research analysts in Oregon earn less. They earn less than people working in the overall category of Social Sciences nationally. Jobs in this field include: family consumer scientist, business development analyst, and product line manager.

The Salem area is home to seventeen schools of higher education, including five within twenty-five miles of Salem where you can get a degree as a market research analyst. Given that the most common education level for market research analysts is a Bachelor's degree, you can expect to spend about four years training to become a market research analyst if you already have a high school diploma.

CAREER DESCRIPTION: Market Research Analyst

Market Research Analyst video from the State of New Jersey Dept. of Labor and Workforce Development

In general, market research analysts research market conditions in local, regional, or national areas to determine potential sales of a product or service. They also may gather information on competitors, prices, and methods of marketing and distribution.

Market research analysts ready reports of findings, illustrating data graphically and translating complex findings into written text. They also monitor industry statistics and follow trends in trade literature. Equally important, market research analysts have to collect and analyze data on customer demographics and buying habits to pinpoint potential markets and factors affecting product demand. They are often called upon to gather data on competitors and analyze their prices and methods of marketing and distribution. They are expected to seek and furnish data to help companies decide on their position in the marketplace. Finally, market research analysts attend conferences to furnish management with data and proposals concerning the promotion and pricing of a company's products or services.

Every day, market research analysts are expected to be able to articulate ideas and problems. They need to listen to and understand others in meetings. It is also important that they write clearly and communicate well.

It is important for market research analysts to measure the effectiveness of marketing and communications programs and strategies. They are often called upon to design and implement processes for identifying advertising needs. They also direct trained survey interviewers. Somewhat less frequently, market research analysts are also expected to attend conferences to furnish management with data and proposals concerning the promotion and pricing of a company's products or services.

And finally, they sometimes have to measure and assess customer and employee satisfaction.

Like many other jobs, market research analysts must have exceptional integrity and be able to absorb the factors involved and a problem and provide a well thought out solution.

Similar jobs with educational opportunities in Salem include:

  • Archaeologist. Conduct research to reconstruct record of past human life and culture from human remains, artifacts, and structures recovered through excavation, underwater recovery, or other means of discovery.
  • Economist. Conduct research, prepare reports, or formulate plans to aid in solution of economic problems arising from production and distribution of goods and services. May collect and process economic and statistical data using econometric and sampling techniques.
  • Geographic Information Systems Analyst. Study nature and use of areas of earth's surface, relating and interpreting interactions of physical and cultural phenomena. Conduct research on physical aspects of a region, including land forms, climates, soils, plants and animals, and conduct research on the spatial implications of human activities within a given area, including social characteristics, economic activities, and political organization, as well as researching interdependence between regions at scales ranging from local to global.
  • Historian. Research, analyze, and interpret the past as recorded in sources, such as government and institutional records, newspapers and other periodicals, photographs, and unpublished manuscripts, such as personal diaries and letters.
  • Industrial Psychologist. Apply principles of psychology to personnel, administration, and marketing problems. Activities may include policy planning; employee screening, training and development; and organizational development and analysis. May work with management to reorganize the work setting to improve worker productivity.
  • Market Survey Representative. Design or conduct surveys. May supervise interviewers who conduct the survey in person or over the telephone. May present survey results to client.
  • School Psychologist. Investigate processes of learning and teaching and develop psychological principles and techniques applicable to educational problems.

EDUCATIONAL OPPORTUNITIES: Market Research Analyst Training

Willamette University - Salem, OR

Willamette University, 900 State St, Salem, OR 97301. Willamette University is a small university located in Salem, Oregon. It is a private not-for-profit school with primarily 4-year or above programs. It has 2,720 students and an admission rate of 66%. Willamette University has a bachelor's degree program in Economics.

Western Oregon University - Monmouth, OR

Western Oregon University, 345 N Monmouth Ave, Monmouth, OR 97361-1394. Western Oregon University is a medium sized university located in Monmouth, Oregon. It is a public school with primarily 4-year or above programs. It has 5,179 students and an admission rate of 44%. Western Oregon University has a bachelor's degree program in Economics which graduated four students in 2008.

Oregon State University - Corvallis, OR

Oregon State University, , Corvallis, OR 97331. Oregon State University is a large university located in Corvallis, Oregon. It is a public school with primarily 4-year or above programs. It has 20,308 students and an admission rate of 86%. Oregon State University has 2 areas of study related to Market Research Analyst. They are:

  • Economics, bachelor's degree which graduated 1 student in 2008.
  • Applied Economics, master's degree and doctor's degree which graduated five and two students respectively in 2008.

George Fox University - Newberg, OR

George Fox University, 414 N Meridian St, Newberg, OR 97132. George Fox University is a small university located in Newberg, Oregon. It is a private not-for-profit school with primarily 4-year or above programs. It has 3,382 students and an admission rate of 83%. George Fox University has a bachelor's degree program in Economics which graduated one student in 2008.

Linfield College - McMinnville, OR

Linfield College, 900 SE Baker, McMinnville, OR 97128-6894. Linfield College is a small college located in McMinnville, Oregon. It is a private not-for-profit school with primarily 4-year or above programs. It has 1,721 students and an admission rate of 79%. Linfield College has a bachelor's degree program in Economics.

CERTIFICATIONS

Fiscal Services - Accelerated Package: Fiscal Services - Accelerated Package course list: Better Requests for Proposals for Better Projects; Continuous Improvement Through Monitoring; Contracting; New Coding System for the 21st Century; Procurement; and Writing Winning Grant Proposals.

For more information, see the Dynamic Works Institute website.

LOCATION INFORMATION: Salem, Oregon

Salem, Oregon
Salem, Oregon photo by Aboutmovies

Salem is located in Marion County, Oregon. It has a population of over 153,435, which has grown by 12.1% over the last ten years. The cost of living index in Salem, 97, is near the national average. New single-family homes in Salem are valued at $215,800 on average, which is above the state average. In 2008, two hundred sixty-nine new homes were constructed in Salem, down from five hundred forty-three the previous year.

The top three industries for women in Salem are health care, public administration, and educational services. For men, it is construction, public administration, and educational services. The average commute to work is about 22 minutes. More than 24.1% of Salem residents have a bachelor's degree, which is lower than the state average. The percentage of residents with a graduate degree, 8.8%, is higher than the state average.

The unemployment rate in Salem is 10.2%, which is less than Oregon's average of 10.6%.

The percentage of Salem residents that are affiliated with a religious congregation, 37.6%, is less than the national average but more than the state average. The most prominent religious groups are the Catholic Church, the LDS (Mormon) Church and the Evangelical Lutheran Church in America.

Salem is home to the Oregon Women's Correctional Center and the Oregon State Penitentiary as well as Waldo Park and Olinger Pool Park. Visitors to Salem can choose from Red Lion Hotel-Salem Reservations, Shilo Inn Salem and Econo Lodge Salem for temporary stays in the area.