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Career and Education Opportunities for Public Relations Specialists in Salem, Oregon

There are many career and education opportunities for public relations specialists in the Salem, Oregon area. About 1,820 people are currently employed as public relations specialists in Oregon. By 2016, this is expected to grow by 14% to about 2,080 people employed. This is not quite as good as the nation as a whole, where employment opportunities for public relations specialists are expected to grow by about 24.0%. In general, public relations specialists engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media.

The income of a public relations specialist is about $24 hourly or $51,900 yearly on average in Oregon. In the U.S. as a whole, their income is about $24 per hour or $51,280 per year on average. Public relations specialists work in a variety of jobs, including: information and communications specialist, audience coordinator, and political advisor.

There are four schools within twenty-five miles of Salem where you can study to be a public relations specialist, among seventeen schools of higher education total in the Salem area. Public relations specialists usually hold a Bachelor's degree, so you can expect to spend about four years training to become a public relations specialist if you already have a high school diploma.

CAREER DESCRIPTION: Public Relations Specialist

Public Relations Specialist video from the State of New Jersey Dept. of Labor and Workforce Development

In general, public relations specialists engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media. They also may prepare and arrange displays, and make speeches.

Public relations specialists respond to requests for data from the media or designate another appropriate spokesperson or data source. They also arrange public appearances or exhibits for clients to increase product and service awareness and to promote goodwill. Equally important, public relations specialists have to talk with other managers to pinpoint trends and key group interests and concerns or to furnish advice on business decisions. They are often called upon to ready or edit organizational publications for internal and external audiences, including employee newsletters and stockholders' reports. Finally, public relations specialists talk with production and support personnel to produce or direct production of advertisements and promotions.

Every day, public relations specialists are expected to be able to listen to and understand others in meetings. They need to articulate ideas and problems. It is also important that they speak clearly.

It is important for public relations specialists to establish and maintain cooperative relationships with representatives of community and public interest groups. They are often called upon to study the objectives, promotional policies and needs of organizations to optimize public relations strategies that will influence public opinion or promote concepts, products and services. They also confer with advertising agencies or staff to organize promotional campaigns in all types of media for products, organizations, or individuals. They are sometimes expected to formulate and direct development and communication of informational programs to maintain favorable public and stockholder perceptions of an organization's accomplishments and agenda. Somewhat less frequently, public relations specialists are also expected to purchase advertising space and time as used to promote client's product or agenda.

Public relations specialists sometimes are asked to formulate and conduct market and public opinion research to test products or decide on potential for product success, communicating results to client or management. They also have to be able to ready and deliver speeches to further public relations objectives and talk with production and support personnel to produce or direct production of advertisements and promotions. And finally, they sometimes have to ready or edit organizational publications for internal and external audiences, including employee newsletters and stockholders' reports.

Like many other jobs, public relations specialists must be reliable and be thorough and dependable.

Similar jobs with educational opportunities in Salem include:

  • Copy Writer. Write advertising copy for use by publication or broadcast media to promote sale of goods and services.
  • Interpreter. Translate or interpret written, oral, or sign language text into another language for others.

EDUCATIONAL OPPORTUNITIES: Public Relations Specialist Training

Linfield College - McMinnville, OR

Linfield College, 900 SE Baker, McMinnville, OR 97128-6894. Linfield College is a small college located in McMinnville, Oregon. It is a private not-for-profit school with primarily 4-year or above programs. It has 1,721 students and an admission rate of 79%. Linfield College has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric which graduated four students in 2008.

Marylhurst University - Marylhurst, OR

Marylhurst University, 17600 Pacific Hwy - Hwy 43, Marylhurst, OR 97036-0261. Marylhurst University is a small university located in Marylhurst, Oregon. It is a private not-for-profit school with primarily 4-year or above programs and has 1,744 students. Marylhurst University has a less than one year and a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric which graduated fourteen and fourteen students respectively in 2008.

Western Oregon University - Monmouth, OR

Western Oregon University, 345 N Monmouth Ave, Monmouth, OR 97361-1394. Western Oregon University is a medium sized university located in Monmouth, Oregon. It is a public school with primarily 4-year or above programs. It has 5,179 students and an admission rate of 44%. Western Oregon University has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric which graduated one student in 2008.

George Fox University - Newberg, OR

George Fox University, 414 N Meridian St, Newberg, OR 97132. George Fox University is a small university located in Newberg, Oregon. It is a private not-for-profit school with primarily 4-year or above programs. It has 3,382 students and an admission rate of 83%. George Fox University has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric.

CERTIFICATIONS

Certified Special Events Professional: The CSEP designation is the hallmark of professional achievement in the special events industry.

For more information, see the International Special Events Society website.

Certified Speaking Professional: The Certified Speaking Professional (CSP) designation, conferred by the National Speakers Association and the International Federation for Professional Speakers, is the speaking profession's international measure of professional platform skill.

For more information, see the National Speakers Association website.

Accreditation in Public Relations: APR certification proves you have successfully demonstrated competency in the knowledge, skills and abilities required to practice public relations effectively in today's business arena.

For more information, see the Public Relations Society of America website.

Certified Recycling Systems Professional: Earning this certification shows your employer and your colleagues that you are committed to only the highest standards in our industry.

For more information, see the Solid Waste Association of North America website.

LICENSES

Lobbyist

Licensing agency: Government Standards and Practices Commission
Address: 100 High St SE, Suite 220, Salem, OR 97301

Phone: (503) 378-5105
Website: Government Standards and Practices Commission

LOCATION INFORMATION: Salem, Oregon

Salem, Oregon
Salem, Oregon photo by Aboutmovies

Salem is located in Marion County, Oregon. It has a population of over 153,435, which has grown by 12.1% over the last ten years. The cost of living index in Salem, 97, is near the national average. New single-family homes in Salem are valued at $215,800 on average, which is above the state average. In 2008, two hundred sixty-nine new homes were constructed in Salem, down from five hundred forty-three the previous year.

The top three industries for women in Salem are health care, public administration, and educational services. For men, it is construction, public administration, and educational services. The average commute to work is about 22 minutes. More than 24.1% of Salem residents have a bachelor's degree, which is lower than the state average. The percentage of residents with a graduate degree, 8.8%, is higher than the state average.

The unemployment rate in Salem is 10.2%, which is less than Oregon's average of 10.6%.

The percentage of Salem residents that are affiliated with a religious congregation, 37.6%, is less than the national average but more than the state average. The most prominent religious groups are the Catholic Church, the LDS (Mormon) Church and the Evangelical Lutheran Church in America.

Salem is home to the Oregon Women's Correctional Center and the Oregon State Penitentiary as well as Waldo Park and Olinger Pool Park. Visitors to Salem can choose from Red Lion Hotel-Salem Reservations, Shilo Inn Salem and Econo Lodge Salem for temporary stays in the area.