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Career and Education Opportunities for Advertising Managers in Portland, Oregon

Portland, Oregon provides a wide variety of opportunities, both career and educational, for advertising managers. About 680 people are currently employed as advertising managers in Oregon. By 2016, this is expected to grow by 17% to about 800 people employed. This is better than the nation as a whole, where employment opportunities for advertising managers are expected to shrink by about 1.7%. Advertising managers generally plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

The income of an advertising manager is about $43 per hour or $90,270 annually on average in Oregon. In the U.S. as a whole, their income is about $38 hourly or $80,220 yearly on average. Compared with people working in the overall category of Marketing and Advertising, people working as advertising managers in Oregon earn more. They earn less than people working in the overall category of Marketing and Advertising nationally. People working as advertising managers can fill a number of jobs, such as: brand manager, advertising sales representative, and advertising agency manager.

The Portland area is home to fifty-nine schools of higher education, including seven within twenty-five miles of Portland where you can get a degree as an advertising manager. The most common level of education for advertising managers is a Bachelor's degree. You can expect to spend about four years training to become an advertising manager if you already have a high school diploma.

CAREER DESCRIPTION: Advertising Manager

Advertising Manager video from the State of New Jersey Dept. of Labor and Workforce Development

In general, advertising managers plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Advertising managers talk with department heads or staff to consider topics such as contracts, selection of advertising media, or product to be advertised. They also read trade journals and professional literature to stay informed on trends and changes that affect media planning. Equally important, advertising managers have to gather and organize data to develop advertising campaigns. They are often called upon to formulate and ready advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments and advertising agencies. Finally, advertising managers ready and negotiate advertising and sales contracts.

Every day, advertising managers are expected to be able to think creatively about the ideas of others. They need to articulate ideas and problems. It is also important that they listen to and understand others in meetings.

It is important for advertising managers to inspect layouts and advertising copy and edit scripts, audio and video tapes, and other promotional material for adherence to given requirements. They are often called upon to identify and design contacts for promotional campaigns and industry programs that meet identified buyer targets such as dealers or consumers. They also direct efforts of departments, such as sales and research. They are sometimes expected to ready budgets and submit estimates for program costs as part of campaign plan development. Somewhat less frequently, advertising managers are also expected to identify and design contacts for promotional campaigns and industry programs that meet identified buyer targets such as dealers or consumers.

They also have to be able to direct and schedule product research and development And finally, they sometimes have to assemble and communicate with a strong, diverse coalition of organizations or public figures, securing their cooperation, support and action, to further campaign goals.

Like many other jobs, advertising managers must be thorough and dependable and be reliable.

Similar jobs with educational opportunities in Portland include:

  • Academic Director. Plan, direct, or coordinate research, instructional, student administration and services, and other educational activities at postsecondary institutions, including universities, and junior and community colleges.
  • Educational Program Director. Plan, direct, or coordinate the academic, clerical, or auxiliary activities of public or private elementary or secondary level schools.
  • Marketing Manager. Determine the demand for products and services offered by a firm and its competitors and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
  • Sales Manager. Direct the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

EDUCATIONAL OPPORTUNITIES: Advertising Manager Training

University of Portland - Portland, OR

University of Portland, 5000 N Willamette Blvd, Portland, OR 97203-5798. University of Portland is a small university located in Portland, Oregon. It is a private not-for-profit school with primarily 4-year or above programs. It has 3,666 students and an admission rate of 79%. University of Portland has a bachelor's degree program in Marketing/Marketing Management which graduated two students in 2008.

Linfield College-Adult Degree Program - McMinnville, OR

Linfield College-Adult Degree Program, 900 SE Baker Street, McMinnville, OR 97128-6894. Linfield College-Adult Degree Program is a small college located in McMinnville, Oregon. It is a private not-for-profit school with primarily 4-year or above programs and has 475 students. Linfield College-Adult Degree Program has a less than one year program in Marketing/Marketing Management which graduated three students in 2008.

Portland State University - Portland, OR

Portland State University, 724 SW Harrison, Portland, OR 97201. Portland State University is a large university located in Portland, Oregon. It is a public school with primarily 4-year or above programs. It has 25,959 students and an admission rate of 80%. Portland State University has a bachelor's degree program in Marketing/Marketing Management which graduated thirty-four students in 2008.

University of Phoenix-Oregon Campus - Tigard, OR

University of Phoenix-Oregon Campus, 13221 SW 68th Parkway, Suite 500, Tigard, OR 97223-8368. University of Phoenix-Oregon Campus is a small university located in Tigard, Oregon. It is a private for-profit school with primarily 4-year or above programs and has 1,065 students. University of Phoenix-Oregon Campus has a bachelor's degree and a master's degree program in Marketing/Marketing Management which graduated five and one students respectively in 2008.

Portland Community College - Portland, OR

Portland Community College, 12000 SW 49th Avenue, Portland, OR 97219-7132. Portland Community College is a large college located in Portland, Oregon. It is a public school with primarily 2-year programs and has 26,657 students. Portland Community College has a one to two year and an associate's degree program in Marketing/Marketing Management which graduated two and nine students respectively in 2008.

Clackamas Community College - Oregon City, OR

Clackamas Community College, 19600 Molalla Ave, Oregon City, OR 97045-8980. Clackamas Community College is a medium sized college located in Oregon City, Oregon. It is a public school with primarily 2-year programs and has 6,701 students. Clackamas Community College has less than one year, one to two year, and associate's degree programs in Marketing/Marketing Management which graduated zero, two, and three students respectively in 2008.

Cascade College - Portland, OR

Cascade College, 9101 E Burnside Street, Portland, OR 97216-1515. Cascade College is a small college located in Portland, Oregon. It is a private not-for-profit school with primarily 4-year or above programs and has 282 students. Cascade College has a bachelor's degree program in Marketing/Marketing Management which graduated one student in 2008.

CERTIFICATIONS

Manager of Quality/Organizational Excellence: The Certified Manager of Quality/Organizational Excellence is a professional who leads and champions process-improvement initiatives’ everywhere from small businesses to multinational corporations’ that can have regional or global focus in a variety of service and industrial settings.

For more information, see the American Society for Quality website.

Marketing Skills Certification: The third module, Marketing Skills Certification (MSC), is the professional certification examination of the Business Marketing Institute, the business-to-business marketing profession's most recognized professional certification standard for marketing managers.

For more information, see the Business Marketing Association website.

Business and Employer Services - Professional Certification: Professional certification exam for Business and Employer Services in workforce development.

For more information, see the Dynamic Works Institute website.

Certified Manager: Certified Manager certification is valued for the credibility and recognition it brings to managers and the organizations for which they work.

For more information, see the Institute of Certified Professional Managers website.

Certified Exporter: An individual who has earned the distinction of Certified Exporter® (CE®) has met the international trade industry's professional proficiency standard.

For more information, see the International Import Export Institute website.

Certified U.S. Export Compliance Officer: This comprehensive certification program was developed with the support of government and industry experts to specifically meet the industry demand for up-to-date, highly qualified personnel serving in the role of empowered official as an Export Compliance Officer.

For more information, see the International Import Export Institute website.

Certified ITAR Professional: A Certified ITAR Professional has demonstrated superior mastery of the International Traffic in Arms Regulations by successfully passing the industry examination on all aspects of the ITAR to gain this highest distinction as being ITAR certified.

For more information, see the International Import Export Institute website.

Program Management Professional: Project Management Institute's newest credential is specifically developed to acknowledge the qualifications of the professional who leads the coordinated management of multiple projects and ensures the ultimate success of a program.

For more information, see the Project Management Institute website.

Professional Certified Marketer: Being a top marketer means continually enhancing your skills as well as highlighting your accomplishments.

For more information, see the The American Marketing Association website.

LOCATION INFORMATION: Portland, Oregon

Portland, Oregon
Portland, Oregon photo by Fcb981

Portland is located in Multnomah County, Oregon. It has a population of over 557,706, which has grown by 5.4% in the past ten years. The cost of living index in Portland, 103, is above the national average. New single-family homes in Portland are priced at $194,700 on average, which is below the state average. In 2008, six hundred forty-eight new homes were constructed in Portland, down from 1,205 the previous year.

The three big industries for women in Portland are health care, educational services, and professional, scientific, and technical services. For men, it is professional, scientific, and technical services, construction, and accommodation and food services. The average commute to work is about 23 minutes. More than 32.6% of Portland residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 11.4%, is higher than the state average.

The unemployment rate in Portland is 10.7%, which is greater than Oregon's average of 10.6%.

The percentage of Portland residents that are affiliated with a religious congregation, 45.7%, is less than the national average but more than the state average. The largest religious groups are the Catholic Church, the Presbyterian Church (USA) and the Charismatic Churches Independent.

Portland is home to the Barnes Yard and the Haig as well as Cottonwood Bay City Park and Wallace City Park. Visitors to Portland can choose from Motel 6, Shilo Inns & Resorts and Comfort Inn Portland for temporary stays in the area.